Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter
NOVEMBER 12, 2008
Forrester guru Jeremiah Owyang recommends desktop client Twhirl and search tool Tweetscan among his list of essential Twitter tools. This is the second of a two-part series.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year.
ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?
OCTOBER 15, 2009
Forrester Blog for Interactive Marketing Professionals. Many organizations spend thousands of dollars each month on search marketing to take advantage of this increase. Are you confusing the search engine robots because your keywords aren’t clear and obvious?