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The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

When the Dow tumbled in 2008, the largest single-day drop in the history of the Dow occurred on September 29, 2008. Recent surveys, from the likes of Forrester and SiriusDecisions , indicate the sentiment is nearly 70% or more of buyers outright reject content.

Trending Sources

Text Messages Sent by Cellphone Finally Catch On in U.S. -

Buzz Marketing for Technology

Jackson is one of some 55 million cellphone users who are helping the U.S. billion in 2004, says Forrester Research Inc., says Charles Golvin, an analyst at Forrester. A survey earlier this year by technology consulting firm Yankee Group of 5,200 adults found that 33% of Americans between 25 and 34 text-message regularly, up from 24% in 2004. Copyright 2008 Dow Jones & Company, Inc. August 11, 2005. DOW JONES REPRINTS.

Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Mon, Jun 16, 2008 13:22 EDT. s organizations and management systems are not designed for either the new way of work that information and communications technologies have enabled or the new employees these technologies have helped to create. anyone within their network who can help them solve a problem. Tue, Jun 17, 2008 6:04 EDT. What help do you need? Learn how HP can help your business. Read Forresters advice for deploying an enterprise mobile solution.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.

The State of the Blogosphere 2010

delicious b2bmarketing

Respondents for the survey, which was administered in English, represented 24 countries. Photos… Indeed, after the focus on the rise of video in social media, photos remain as the preferred visual to help tell a story.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Gigya has conducted a survey with a third party to find out The value of Social Sign On (PDF) and has a myriad of graphs and user awareness demand data in this report. Plus, building in some checks to the login process should further help keep personal information in sync. "We

Best Social Media Stats, Facts and Marketing Research of 2010


Marketing Salary Survey: Social Media Marketing by Aquent. According to an ExactTarget survey, Twitter users who follow a brand are more than twice as likely as Facebook users who “like” a brand to say they are more likely to purchase from the brand after becoming a social media follower.

Stats 77

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

This is particularly helpful if you are a components manufacturer and have a large inventory of parts. Help the design engineer select the exact part number by selecting critical parameters s/he needs. Try polls and surveys to gather data.

Agencies Under Pressure to be More Digital


And many of them are realizing that the marketing world in 2016 is a very different place than it was in 2008 when last they really invested in their marketing efforts.

Best Social Media Stats and Market Research of 2010 (So Far)


What social media tool helps small business double their reach on Twitter? National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. Third, the survey was heavily consumer-oriented; b2b figures would be different.

2010 B2B Marketing Budgets and Mix Trends Research

delicious b2bmarketing

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. Almost half (49%) employ corporate blogging, a number much higher than the 32% who embraced this digital medium in 2008.

Best of 2009 (So Far): Blogging for Business, Part 1


Can Blogs Help Drive Purchasing Decisions? by Social Media Today Crystal King reports that a Forrester survey from the second quarter of 2008 found that only 16% of readers of company blogs trusted them. How can you attract more traffic to your blog?

Numeric Scoring: The Key To Lead Management Success

delicious b2bmarketing

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. Lastly, new campaign design UI will help shorten the time it takes to get first campaigns up and running. I hope this helps.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Eccolo Media 2008 B2B Technology Collateral Survey. Find: information that helps them understand what they need to know to make the best decision. Eccolo Media 2008 B2B Technology Collateral Survey.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions.

How does Time affect Marketing Accountability?

Modern B2B Marketing

Surveys of CMOs and other executives have repeatedly proven that marketers need to measure and demonstrate marketing ROI and the impact marketing programs have on revenue. CMO Council: Marketing Outlook 2008.). Forrester’s Q1 2007 B2B Marketing Measurement Online Survey.).

ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Eccolo Media 2008 B2B Technology Collateral Survey. Help Buyers Become Experts. Talking about your products’ features won’t help with that. Third, help buyers use knowledge with confidence.

Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.

The ROI Guy

Gartner Executive Programs midyear survey indicates that IT budgets are growing at a paltry 1.1% This continues a trend Gartner has observed since 2008 as larger IT organizations started reducing their resource requirements through consolidation, waste elimination and other measures.

Turning Web Site Visitors into Paying Customers

delicious b2bmarketing

It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch. Just knowing that someone from IBM visited a website won’t help much, since Big Blue has offices all over the world.

Finding B2B Social Media Tools That Add Value – not Just Time

delicious b2bmarketing

To help your staff? Start with Forrester’s POST approach , and fold the tools in later.

Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

The ROI Guy

IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. The survey generated over 270 responses from B2B marketers - and the results are in! hours on email, according to the recently released TNS “Digital Life” survey. This is up from 16% in 2008.