Customer Experience Matrix

OCTOBER 29, 2017

Some of the most impressive marketing systems I’ve seen have been developed for mobile phone marketing, especially for companies that sell prepaid phones. Founded in India in 2008, its original clients were South Asian and African companies whose primary product was text messaging. Flytxt is a good example.

Enterprise Management 212

Enterprise Management Marketing Management Paid Search Agency Ad Frequency 212

Customer Experience Matrix

NOVEMBER 21, 2014

I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. Sailthru gathers most of its data from its own tags placed within emails, Web pages, and mobile apps. data store. data sources.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

Customer Experience Matrix

FEBRUARY 26, 2012

content distribution with pre-packaged campaigns in email, direct mail, mobile, online ads, print, and broadcast media. The company says these latter features are unique, and a couple hours of my competitive research seemed to confirm this. Here’s a table that compares features in Balihoo and several competitors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Customer Experience Matrix

JULY 17, 2009

It's a low-cost, easy-to-use alternative to more powerful marketing automation systems for companies who don't need other marketing automation features. The company plans to expand some of these database-related features by the end of this year. Of course, the labels matter less than what the system does.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Customer Experience Matrix

MARCH 22, 2010

In fact, Click 3G was officially launched last week, although the company has been migrating clients to the platform since Fall 2008. One feature that stands out about ClickSquared is its choice to build its own campaign management system. Apologies to all for over-simplification.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Customer Experience Matrix

NOVEMBER 15, 2012

To gather this information systematically, I need a framework that lists standard features and options within those features. The decision system may share campaign flows, offer definitions, customer data, analytics, and other features with the campaign manager. RTDM leans toward the simpler end of most framework options.

Marketing Management 120

Marketing Management Marketing Automation Services Multi-Channel Touchpoints 120

Customer Experience Matrix

JUNE 10, 2009

The product has been in public beta for several months, so the general features are well known to people who care about such things. Probably the item that attracted the most advance attention is an iPhone version that supports interactive analysis; this also works for other Java Mobile clients like Blackberry.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Elasticity 120