Pardot Offers Refined Demand Generation at a Small Business Price
Customer Experience Matrix
DECEMBER 3, 2008
Pardot and other SMB systems don’t just offer a few simple features. The only common feature that’s missing in Pardot is rule-based branching within multi-step programs. This involves rights management and content management features that seem arcane but are nevertheless critical when marketing responsibilities are divided by function, channel, region and product organizations.