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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Mon, Jun 16, 2008 13:22 EDT. Tue, Jun 17, 2008 6:04 EDT. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). facebook. Why Microsoft Should Bring Facebook-like Look to SharePoint. Read Forresters advice for deploying an enterprise mobile solution. © 1994 - 2008 CXO Media Inc.

Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% Netpop Research reinforces this point in Media Shifts to Social , which found that as of September and October 2008, communications (including email, instant messaging, blogs and photo sharing) had risen to 32% of online time from 27% in 2006. Despite the growth of community, the OPA still shows content (40.6%) and communications (25.2)

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B2B Social Media Goes Beyond Marcom in Small to Mid-size Companies

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Cutting back on trade shows, reducing ad spend, etc.) and oh, if you want a pic to show with your comment, go get a gravatar ! Damico Marketing Communications on Facebook What Im Doing.

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2010 B2B Marketing Budgets and Mix Trends Research

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Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends.