Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. And they use different sources to get their information. All Rights Reserved.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Also, perhaps your potential Mass Influencers aren’t already fans of yours on Facebook.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

WebMarketCentral

SEPTEMBER 4, 2008

Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008. How 30 minutes a day can result in 250 inbound links by Search Engine Marketing Exposed Anthony Kirlew , a.k.a.

Social Media 20

Social Media Optimization Linkbait Media 20

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Online accounted for 7% of the B2B marketing mix in 2008. Source : Forrester Research. 54% of CIOs prohibit the use of social networking sites such as Twitter and Facebook while at work. This is set to reach 12% by 2013. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013. this year, to $129 billion.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Online Marketing Institute

MARCH 24, 2010

Damico Marketing Communications on Facebook What Im Doing. Forrester workshop to help B2B marketers integrate social media into marketing strategy [link] 4 hrs ago @ tom_peters You still rock, Tom. Looking forward to the new book. in reply to tom_peters 12 hrs ago @ tom_peters Hey. a guy can dream, can't he!

Social Media 40

Social Media Paid Search Agency Copywriting B2B Thought Leadership 40

The Lead Agency

OCTOBER 4, 2017

According to research and advisory firm Forrester , programmatic marketing is expected to account for 50% of all advertising by 2019. They are Google, Facebook, IBM and Amazon. Rocket Fuel is an AI-powered marketing business founded by ex-Yahoo employees in California in 2008.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

WebMarketCentral

MARCH 16, 2009

Among the report's other findings: While the total amount of time spent online, globally, increased by 18% last year, the amount of time spent on member communities rose by 63%, and the time spent on one site—Facebook—rose an astounding 566%. The largest growth in Facebook traffic came from people in the 35-49 age bracket.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

Industrial Marketing Today

MAY 14, 2010

I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. The biggest struggle for me is getting buy-in from the upper management on making a big expenditure on something like community or forum development. Do you have any strategies for this? All Rights Reserved.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Onalytica B2B

MAY 16, 2018

There are so many companies that come out with great reports, I mean I love the Forrester reports and the Gartner reports that are spotting the trends and sharing information. on an online retailer’s website and the next time you log on to Facebook and Twitter and the other social channels you start seeing ads for T.V.’s

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Online Marketing Institute

MARCH 13, 2011

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. “How do you leverage otherwise anonymous traffic? 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. Flowtown gives you the answer in seconds.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Love the slides, worksheet and Forrester tool.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

The ROI Guy

JANUARY 17, 2011

The assessment tool has been available since 2008 and is generating more than 600 analyses per month, driving significant evolution of Microsoft’s relationship with clients, and empowering significant partner marketing campaigns. Frugalnomics in Full Effect: Forrester and Gartner. They do if they are. Is Marketing Too Busy?

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Posted by Tom Pisello at 1:36 PM Email This BlogThis! They do if they are.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Convince & Convert

FEBRUARY 23, 2010

We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted). I’m constantly referring back to Forrester’s POST methodology when planning campaigns.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

SEPTEMBER 20, 2010

87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). Put another way, Twitter users are 3 times more likely to follow brands than Facebook users. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

Convince & Convert

MAY 5, 2010

Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. In addition to being Chief Jane of JaneNation, Lisa is also the Cultural Strategist for St. “We recognized the need to step up our game,&# says Lisa.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. It’s a journey that’s similar to my own when I merged my digital agency (Mighty Interactive) to Off Madison Ave in 2005.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Don’t just let your clients post to their Facebook page willy nilly, or write random blog posts whenever they feel that WordPress urge. Between bit.ly

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook? Ask your customers directly.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Contently

FEBRUARY 9, 2017

That claim, attributed to Dr. James McQuivey of Forrester Research, gets cited by marketers all over the globe. ” I’ve been told that the statement originates from a 2008 Forrester report titled “ How Video Will Take Over The World ,” but the full text is behind a paywall. million words.

Stats 60

Stats Video Marketing Paid Search Agency Forrester 60

Convince & Convert

SEPTEMBER 21, 2010

applications like Facebook, Twitter, Skype, etc. I think Facebook pages are a tool that are not given enough credit right now. Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. Bonus: My list of social media monitoring tools that I collect to share with others and test myself.

Social Media 155

Social Media Media Paid Content Work Management 155

Content Standard

NOVEMBER 30, 2023

Content atomization, a term first coined in 2008, is still in its infancy. This overabundance has led to 65% of marketers telling Forrester they have a significant content waste problem. 61% go on to say one-quarter to three-quarters of their content goes to waste.

Marketing AI 52

Marketing AI Marketing & Strategy Multi-Channel Landing Pages 52

Buzz Marketing for Technology

JUNE 27, 2008

Mon, Jun 16, 2008 13:22 EDT. Tue, Jun 17, 2008 6:04 EDT. Why Microsoft Should Bring Facebook-like Look to SharePoint. Publisher emeritus at CIO magazine, Gary Beach, talks with Forrester analyst Erica Driver about the current and future state of workplace technologies. » Subscription Services. » Reprints. in Soapbox.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Mention relevant newsletter or blog content on Facebook or to your LinkedIn groups. in January 2008. Read on to get their insights. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Online Marketing Institute

OCTOBER 1, 2010

Furthermore, the information consumers enter into the antiquated registration pages is likely inaccurate percentage-wise compared to the level of accuracy in self-updated profiles in Facebook and other social networks. This, could, overtime go away as we’re seeing Facebook snuggle up to payment systems like Paypal in recent quarters.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Adobe Experience Cloud Blog

SEPTEMBER 26, 2013

Did she navigate to your site from Facebook? When David Daniels, founder of the Relevancy Group, was an analyst at Jupiter Research (acquired by Forrester Research in 2008), he reported that targeting emails based on Web click-stream data increased open rates by more than 50%, and increased conversion rates by more than 350%. .

Lead Ranking 48

Lead Ranking Forrester Click Rate Trigger Marketing 48

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Data is at the tip of everyone's tongue these days—GDPR compliance, Facebook being Facebook, etc. 30 Women Shaping B2B Tech Marketing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Online Marketing Institute

JUNE 22, 2009

… Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan. Check… Read more… Doug Kessler | December 15th, 2008 | 3 comments Five Basic Social Theories of Online PR Roger , our web wonderwall, posted a terrific article on the essentials of Online PR.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Data is at the tip of everyone’s tongue these days—GDPR compliance, Facebook being Facebook, etc. 30 Women Shaping B2B Tech Marketing.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Webbiquity

FEBRUARY 7, 2012

Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. 71% of companies now have a presence on Facebook. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. hours, on facebook it’s 3.2

Paid Content 100

Paid Content Social Media Statistics Research 100

Online Marketing Institute

NOVEMBER 1, 2010

by Anonymous on Skin Whitening, Tanning, and Vaseline’s Controversial Facebook Ad Campaign Hah, Im still waiting for. by Anonymous on Serious Games Sessions Europe: Real Time Universe Simulator Your Facebook facts are a. by Anonymous on Serious Games Sessions Europe: Real Time Universe Simulator Your Facebook facts are a.

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Convince & Convert

SEPTEMBER 21, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Webbiquity

JANUARY 17, 2011

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Are Twitter Followers Better Than Facebook Fans?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

FEBRUARY 28, 2012

ASOS also has a similar division set up on Facebook , with one page dedicated to customer service, and the other to marketing messaging. As such, they will likely post complaints on your Facebook page or tweet their problems at you from time to time. Well, it's not easy, but it can be done.

Social Media 28

Social Media Service Media Paid Search Agency 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Facebook Insights. Employees Have No Clue if Their Company Has a Social Media Policy - Social Marketing Forum , November 29, 2010 Almost 40% of British employees criticize their ‘workplace’ on social media platforms like Facebook and Twitter. This is up from 16% in 2008. The psychology of Facebook. Google Analytics.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40