Brandwatch Marketing

OCTOBER 3, 2022

For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. For example, a PR person might only want to find journalists to pitch stories to, while a content marketer might want to make sure that the influencer has a blog to publish on. TweetReach.

Tools 92

Tools Blogger Demographics Social Media 92

Sword and the Script | B2B

APRIL 11, 2020

As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. >>> Looking for a B2B tech PR with expertise and execution? You’ve got more constraints than ever. Second, the business is chasing after your budget with a saw.

Paid Content 62

Paid Content Marketing Budget Marketing Budget Creation Budget Programs 62

Sword and the Script | B2B

APRIL 27, 2021

For example, influencer marketing could cut across earned and paid categories. However, these are all exceptional examples, and more importantly, should all tie back to that owned media asset. I look back to 2008 and 2009 and I think we had the priorities right.

Order 98

Order B2B Marketing Budget Programs B2B 98

WebMarketCentral

JULY 13, 2009

What are the best examples of organizations using social media for marketing, promotion and interactive PR ? You'll find examples here that serve as a great inspiration and starting point. How can you make more efficient use of social media? How can you optimize your use of social networking tools like Twitter and LinkedIn?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

MAY 11, 2009

How can PR and SEO work together more productively? She provides an excellent primer on SEO staring with objectives, keyword research and onsite optimization techniques and continuing on through SEO tools, local search, image optimization, video, online PR and blogs. What tactics are most effective at driving increased search traffic?

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

MARCH 6, 2009

Many of last year's best articles and blog posts on the topic of website design were reviewed here in two posts on the best of website design so far in 2008, but to help answer the questions above, here are a few more. This portfolio displays several examples of beautiful and creative website designs by Joe Edakkunnathu.

Design 20

Design Marketing Websites Best Practices Microsite 20

KoMarketing Associates

JANUARY 2, 2014

In late 2008, Google announced the release of their crawl error report in Webmaster Tools. Here are a couple examples we’ve created for industry columns: 10 Concepts Critical for Aligning SEO to B2B Marketing Strategy. 12 Perspectives on How B2B SEO Can Better Support PR & Communications. Here is a very recent example.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

In late 2008, Google announced the release of their crawl error report in Webmaster Tools. Here are a couple examples we’ve created for industry columns: 10 Concepts Critical for Aligning SEO to B2B Marketing Strategy. 12 Perspectives on How B2B SEO Can Better Support PR & Communications. Here is a very recent example.

Link Building 120

Link Building Tactics Ad Building B2B 120

WebMarketCentral

APRIL 20, 2009

Good and bad landing page examples by CDF Networks Chad Frederiksen gets right to the point with this brief but helpful post on what separates bad landing page design (e.g., Here are a few of the best posts about SEM landing page design from last year. clutter) from good (a clear call to action among other attributes).

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

JUNE 24, 2009

5 Ways To Optimize Your Blog and Capture More Repeat Visitors by ProBlogger Rich Page recommends practices like tracking your internal search results (to help determine what topics are most important to your readers), surveying your readers, and building an online community into your site in order to increase repeat visits.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

AUGUST 31, 2009

Example: "In B2B there are often multiple decision makers — how do you connect all the dots? Track “micro-conversions” like white paper downloads, flash video views, repeat visits, etc. and build an engagement scoring system to optimize from." How to avoid contextual tragedies by iMedia Connection J.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

JULY 20, 2009

One example: "'Chains of habit are too light to be felt until they are too heavy to be broken.' by MediaPost Search Insider In this well-worth-bookmarking post, Steve Baldwin presents a list of "Buffetisms" he has taped up on the wall of his cubicle (Steve Baldwin sits in a cube?!) and how they relate to search engine marketing.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

JUNE 30, 2009

For example, custom search engines can be built that provide different information to patients searching for diagnosis and treatment information about a particular illness than for doctors seeking out the latest clinical and scientific research on the same malady. 16 Free Search Engines For Finding Music Online – Start Listening Now!

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

The Lead Agency

OCTOBER 4, 2017

In the next section, we are going to uncover some examples of how marketers are using machine learning powered technology to gain an edge over their competitors. With each topic, we have included some case studies and examples. Example 1: Crenshaw Communications’ smart client monitoring. Sentiment analysis and client monitoring.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

WebMarketCentral

MARCH 23, 2009

Seven Building Blocks of a Destination Website: #6 Voice by Search Engine Guide The prolofic Stoney deGeyter explains how voice gives your website a unique personality, the different types of voice and examples of each: humorous, thoughtful, down-to-earth and others. There you have it, the best writing on writing from 2008.

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

WebMarketCentral

FEBRUARY 24, 2009

Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy. Many more examples of common mistakes are provided within the 237 (or so) comments to this post, including one from Ford's Scott Monty. Craft more compelling headlines and ads?

Copywriting 20

Copywriting Best Practices Classified Ads Trigger Marketing 20

WebMarketCentral

AUGUST 24, 2009

Example: "Another ad brags about a car that takes you ' beyond your destination.' Example: “'The problem with the gene pool is that there is no lifeguard.' Why would anyone want that? Surely it's something of a problem. What do you have to do? Catch the bus back?" Any time people are involved, there’s room for ugliness and stupidity."

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

MARCH 19, 2009

For example, I've never seen a post about "why your blog shouldn't be on WordPress"—though Dharmesh Shah vilified BlogSpot.com with such a piece. So, to help educate WordPress newbies and more experienced hands alike, here are a sampling of the best articles and posts written about WordPress tactics and tools in the last year.

Blogspot 20

Blogspot Tools Tips Best Practices 20

SnapApp

MARCH 8, 2013

Whether you're a sports fan, a runner, or just someone with a strong need for speed, you may remember the 2008 Beijing Olympics when Usain Bolt broke the 100m dash world record for the first time. Fast marketers win audience mindshare, fast PR pros win coverage, fast sales people close more deals - it's that simple.

Lead Scoring 48

Lead Scoring Lead Ranking Content Marketing Content 48

WebMarketCentral

FEBRUARY 10, 2009

As a real-world example, I recently used Advanced Segments to create lists of the most popular organic search phrases used to find the Spanish language version of a client website (trickier than it sounds, as the Spanish site was a virtual copy of the English site created through MotionPoint rather than a physically separate website), by month.

Analytics 20

Analytics Marketing Analytics Tools Best Practices eCommerce 20

WebMarketCentral

APRIL 7, 2009

Google Adwords Conversion Optimizer Explained by PPC Blog Search marketing expert Gordon Choi explains how the AdWords Conversion Optimizer works, including an illustrative example. This is an automated keyword bidding tool that adjusts your keyword bids based on a CPA you specify. tags: Google AdWords, search engine marketing, SEM, Yahoo!

Adwords 20

Adwords Tactics Tips SEM 20

WebMarketCentral

APRIL 27, 2009

End with related posts" is one example, and a practice that's always been used with this "Best Of" series.) Learn all of that in more in some of the best posts from the last year on blogging for business.

Best Practices 20

Best Practices Business Adwords Blogger 20

Biznology

SEPTEMBER 19, 2017

For example, I was able to find a blog post I wrote on March 7, 2001, about my love affair with my Motorola T900 2-way pager. I am already getting traffic because I am filling in Google voids. Google abhors vacuums and the biggest vacuums in Google’s index and search engine has to do with history.

Google 123

Google Press Domain Marketing Management 123

Buzz Marketing for Technology

JUNE 27, 2008

Ross Dawson, April 7, 2008 3:20 AM US PT. The trip was centered on speaking, client work, and meetings to prepare for the Future of Media Summit 2008. Trevor Cook is just one example of a blogger who writes notes from all of the conference sessions he attends (including his reflections on our Enterprise 2.0 ve written.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Buzz Marketing for Technology

JULY 15, 2008

15-lug-2008. 14-lug-2008. 6-lug-2008. 30-giu-2008. 29-giu-2008. l’anno scolastico 2008/2009 le seguenti inziative: 1) SEMINARI. Normally when a PR person approaches me with a story, Im not all that. martedì 15 luglio 2008. eLearning Goddess. Google e Media sociali. - Giuliana Guazzaroni.

Google 100

Google Web 2.0 Wikipedia Social Media 100

WebMarketCentral

JANUARY 30, 2009

Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008. For example, "generates a cost per acquisition (CPA).competitive What steps should take to optimize SEM campaigns—and which mistakes should you avoid?

Search Engine Marketing 20

Search Engine Marketing Cost per Acquisition Paid Search Agency Search Marketing 20

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. This is another example of why you need accounts on these sites.

Social Media 115

Social Media SEO Marketing Websites PR 115

Content Marketing Institute

SEPTEMBER 26, 2018

HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone (Fresh Examples). This one has caused many a PR pro to smack his or her forehead in frustration. Quora says the term to “describe rapid and widespread social proliferation of a meme or product” started picking up steam in 2008. Does content marketing work?

FAQ 94

FAQ Paid Search Agency Content Marketing Work Management 94

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. That’s how much we are wired to forgive. Billions of dollars.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

SEPTEMBER 7, 2010

That’s like finding a better way to punch people in the face&# is one of the more memorable examples of his outlook. The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. As you know, you’re my living example of how to write a blog.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Biznology

SEPTEMBER 4, 2015

Examples from the McKinsey & Company’s Social Consumer Decision Journey. McKinsey & Company’s research highlights examples of the 3 core marketing elements for reaching your followers on their social consumer decision journey. launch of their Fiesta model.

Social Media 80

Social Media Social Marketing Media Buzz 80

Industrial Marketing Today

JANUARY 14, 2011

“Nobody cares about your products and services (except you)” was the title of a blog post written by David Meerman Scott (Author of the wildly successful book The New Rules of Marketing & PR and his new book Real-Time Marketing & PR ) back in 2008. Content marketing succeeds through quality, not quantity.

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Convince & Convert

JULY 21, 2010

Todd Defren and Dell have both shared excellent examples to build from. You'll see a line that resembles this: © 2008-09. | I've just changed mine to © 2008-10. Do you know of any examples where an IP holder had successfully removed infringing content posted by another user? Im Jay Baer.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Hubspot

JANUARY 7, 2014

Created: March 3, 2008. 4) Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators Innovation Network by Gerald Haman. Created: February 2, 2008. You’ll hear from all sorts of marketing, PR, and sales professionals about their innovations and strategies so you can perfect your own. Marketing.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Hubspot

FEBRUARY 12, 2018

This book recounts how Pao overcame negative PR attacks and won public support. the 2008 meltdown). Review excerpt : “Truthful depictions of technology, clear and realistic examples, insightful takeaways -- this should be required reading for everyone working in tech.”. Want to understand how the market works?

Best Practices 85

Best Practices Business Peer-to-peer Class 85

Convince & Convert

JUNE 29, 2010

The book includes several compelling examples of groups creating and maintaining impressive online collaborations, without a profit motive in sight. His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Online Marketing Institute

AUGUST 14, 2011

We do see a lot of ROI case examples come out of companies that have social close to the point of conversion, such as Bazaarvoice or other social commerce companies –but for those that are focused on conversion, it’s harder. Much of the challenge stems from the engagement mid funnel is often seperated from point of conversion.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40