illumin

SEPTEMBER 25, 2023

AOL grew exponentially and by 1995 had an estimated 3 million users worldwide (thanks to an aggressive floppy disk campaign spanning years), interacting through email, forums, and chat rooms. In 2007 to 2008 Twitter also introduced Promoted Tweets. In 1992, America Online launched, known more commonly as AOL.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Litmus

APRIL 1, 2021

Email has come a long way. The email marketing channel continues to bring staggeringly high returns, with an ROI of 36:1. This October, email officially turns 50. That’s why we’ve decided to take a look back at email’s history, from the 2010s to now. Email grows up in the 2010s. What about the 2010s?

Design 66

Design Trends Mobile Marketing Email Campaigns 66

The Lead Agency

AUGUST 6, 2018

Email marketing remains one of the most effective B2B marketing methods. According to WordStream , email is the ‘third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders.’. Why Email Marketing? Personalise your email marketing in a meaningful way.

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Customer Experience Matrix

SEPTEMBER 28, 2011

The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. Here are some others, in rough order of industry familiarity: Alterian – extends beyond multi-channel campaign management to include Web content management, Web analytics, and social media monitoring.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Marketing Management 120

Contently

MAY 13, 2019

So, I worked with my team to ramp up our content marketing machine and push out lead-gen campaigns that would appeal to our target audience. That means if you have a goal of closing 15 deals a quarter, you need to generate 100 opportunities. When it comes to content distribution, social networks and email platforms get a lot of love.

Top of Funnel 131

Top of Funnel ROI Content Marketing Budget Programs 131

Customer Experience Matrix

JULY 10, 2013

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. Moving towards the middle of the funnel, Optify offers reasonably powerful email and landing page builders, based on templates or HTML. Emails are delivered through ExactTarget.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

SEPTEMBER 1, 2010

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The data is a couple of years old but still valid.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Rev

OCTOBER 13, 2018

I talk to people like David Lewis who brings considerable perspective to B2B martech used for demand generation and lead management. In the book, David covered five areas of demand generation and lead management: Buyer personas. From Email and Landing Pages to Omni-Channel Nurturing. Nurtures aren’t just emails anymore.

Lead Ranking 114

Lead Ranking Account Based Marketing Lead Scoring Top of Funnel 114

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Biznology

SEPTEMBER 4, 2015

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. You probably have heard of, and likely already segment your email lists. These smaller campaigns can be more effective than larger ones.

Social Media 80

Social Media Social Marketing Media Buzz 80

Valasys

FEBRUARY 12, 2019

Time and time again, social media has proven to be a great lead generation tool. There are 4 core areas marketing automation and CRM can help in personalizing marketing campaigns; email personalization, nurture personalization, landing page personalization and form personalization. Seamlessly social. IoT integration.

CRM 56

CRM Marketing Management Lead Nurturing Marketing Automation Services 56

The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Note: if the download link doesn’t work for you, contact me and I’ll email the file to you. Good question!

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Industrial Marketing Today

OCTOBER 2, 2010

email campaigns per week, up from 15.4 And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Customer Experience Matrix

JULY 17, 2009

Summary: Right On Interactive's 5Buckets connects lists from external customer management systems with many types of output vendors (email, print, fax, text message, automated voice). 5Buckets isn’t actually a demand generation system, at least according to my usual definition. Now is a good time to remedy that.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Zoominfo

DECEMBER 19, 2018

You’ll get to see strategy session meetings with real clients, in-house campaign build outs for training courses and live events, group huddle ups and team bonding sessions, wheel spin giveaways (where you can win free stuff) and much more.”. “If Featured Video: How to Measure the Success of Your Content Marketing Campaign.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. Content marketing is used by 79% of companies to generate quality leads, and there’s no more important time than a recession to be bringing in those leads. Agile Marketing is Your Friend.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

WebMarketCentral

APRIL 20, 2009

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year.

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

Customer Experience Matrix

MARCH 22, 2010

The main advantage is tight integration of database build, campaign management and message delivery. In a post last week , I casually described ClickSquared as a vendor delivering multi-channel messages for external campaign management systems. This was not wholly accurate. Apologies to all for over-simplification.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. Valasys Media understands the importance of user-generated content (UGC) & curates its content strategy around the latest B2B products or services.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Biznology

MARCH 16, 2016

This additional dimension to Apple’s company brand represents an extraordinary transition to a next generation concept for why a corporation exists and what it should stand for. 72% would recommend a brand that supports a good cause over one that doesn’t (a 39% increase since 2008). Sign up for our emails here. Like this post?

Brand Identity 80

Brand Identity Branding Privacy Trust Marketing 80

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Hubspot

MAY 26, 2014

Even though in the 2013 State of Inbound Marketing Report we found that 20% of marketers say increasing total lead volume is their top priority this year, lead generation itself may not be the problem at hand. Often, lead generation problems can be addressed by fixing other problems -- like website traffic, for example. But it''s true.

Lead Generation 28

Lead Generation Generation Leads Lead 28

Directive Agency

JUNE 18, 2020

The only way to measure growth from SaaS search marketing (and all other marketing) campaigns is revenue. There are numerous metrics that are indicators of success and are vital to have access to and reference during your campaigns. The “request a demo” form completion auto-MQLs at a rate of 80%, and you generate 1000 leads a month.

Lead Ranking 59

Lead Ranking Work Management Marketing Management Marketing Qualified Leads 59

Oktopost

MAY 11, 2020

The COVID-19 outbreak has devastated the global economy in ways not seen since the recession of 2008. Social media activities in a crisis are usually broken down into three main services – customer service, crisis communications, and ongoing activities like lead generation. Lead generation and ongoing activities.

Social Media 75

Social Media Planning Media Business 75

thePoint

MARCH 25, 2020

More than ever, these shorter, bite-size pitches are needed as sales will have to rely more on email to generate and/or maintain engagement. Positive commitment to the customer – you are here and will be here to assist them (answering phone and email). What will your customers know about you after the COVID-19 crisis?

B2B Thought Leadership 72

B2B Thought Leadership Paid Search Agency Thought Leadership Marketing Management 72

ClearVoice

MAY 4, 2020

Whether it’s a blog post, marketing email, or even a YouTube video description, using link shorteners is incredibly useful. Links help describe the content , but are lengthy and aren’t exactly the easiest to share in emails, on web pages, or on social media. Bitly pros: Feature richness. There is a lot to love about Bitly.

Enterprise Management 69

Enterprise Management Best Practices Pricing Price 69

Customer Experience Matrix

JANUARY 20, 2009

I guess it’s a safe bet that salespeople jump quickly on leads who are about to purchase and pretty much ignore the others, so this finding strongly reinforces the need for nurturing campaigns that allow marketers to keep in contact with leads who are not yet ready to buy. I doubt they would have ranked highly had they been included.

Work Management 120

Work Management Marketing Management Demand Generation Agencies Lead Scoring 120

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. To most C-level execs that really means answering the question, “How much revenue did it generate?” Or do we need to show a verifiable ROI?

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

WebMarketCentral

MAY 18, 2009

Topics include finding popular keywords, generating backlinks, tagging, using WordPress with social media, Twitter, and creating and promoting content. The tone is a bit spammy at times, but the information is valuable.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Biznology

APRIL 16, 2015

Then the collapse of Lehman Brothers in 2008 triggered the Great Recession. Social branding is “hot” with this Generation Y segment. Here are some examples: Starbucks recently introduced their controversial “Race Together” campaign against racial discrimination. Sign up for our emails here. shareholder value).

Paid Search Agency 80

Paid Search Agency Brand Identity Branding Companies 80

Adobe Experience Cloud Blog

MARCH 19, 2014

Marketo’s Carra Manahan, joined by Dennis Yu and Travis King of BlitzMetrics, will explain how generating new followers becomes generating leads. Want to know how many new names your campaign generating? Can you tell the C-suite exactly how many leads, week over week, you’re generating against your goals?

Marketo 48

Marketo Thought Leadership Paid Search Agency Sales Qualified Leads 48

Industrial Marketing Today

AUGUST 17, 2010

Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. Since each has their own questions, concerns and interests, one needs to develop content around those specific issues.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Anything Goes Marketing

OCTOBER 30, 2007

While there is a big push these days to get to the true ROI of your online marketing campaigns, we don't seem to be there yet. According to a Penton Media Custom Research study commissioned by PROMO Magazine , click-throughs and response rates are still mostly used to measure the success of marketing campaigns. Happy marketing!

Online Marketing 100

Online Marketing Response Rate Click Rate Tagging 100

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Zoominfo

OCTOBER 5, 2021

You’ll get to see strategy session meetings with real clients, in-house campaign build outs for training courses and live events, group huddle ups and team bonding sessions, wheel spin giveaways (where you can win free stuff) and much more.” “If Featured Video: How to Measure the Success of Your Content Marketing Campaign.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Industrial Marketing Today

MAY 26, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Typically, that means understanding the prospect’s pain and then offering a solution for relief.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

MAY 18, 2010

Here’s a chart from the revised data, which shows the top three gobbledygook business adjectives as 1) next generation, 2) robust and 3) flexible. He has updated the original analysis with new data from November 1, 2006, to July 31, 2007. Let me end this post with a humorous video that I found on YouTube.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60