The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech
Webbiquity
APRIL 14, 2020
The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. The financial crisis of 2008-9, in contrast was sparked by the bursting of a bubble in real estate values.
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