chiefmartech

JANUARY 25, 2023

For my inaugural post in 2008 , I did a Google search for the phrase “director of marketing technology” It turned up 7,520 matches. With a little help from my friends (thank you, Alexander and Jaime!), So as a first-order effect, I believe the future for marketing technology and operations careers is incredibly bright.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

Marketing Insider Group

FEBRUARY 24, 2021

Less than one-third had clear contact information or instructions for blind users on how to seek help. They updated them twice since then, in 2008 and 2018. Structure Content Effectively. For those more complex adjustments, accessiBe developed an AI engine can help with a screen-reader and keyboard navigation optimization.

CMS Development 293

CMS Development Barriers Act-On User-Generated Content 293

InsightSquared

MARCH 8, 2021

I transitioned from education to software in 2008, and I have held roles in everything from project management to sales. I’ve helped many companies to build processes and drive value through various Account Management and Customer Success roles. Amy Noack – Field Enablement Director.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Startups 156

Heinz Marketing

AUGUST 14, 2021

How Smart Leaders Help A Team Work Better Together. These common relationship breakdowns don’t surprise effective leaders and smart leaders know it’s not a matter of if they’ll happen, but when. Thank you for the great read, Dan Rockwell. How Executive Should- and Shouldn’t – Engage With Customers.

B2B 108

B2B Work Management B2B Sales B2B Marketing 108

B2B Digital Marketer

MAY 11, 2023

Learn about navigating different communication styles among team members and how to effectively update sales materials to reflect your simplified messaging. Kate DiLeo, the “accidental brand strategist,” embarked on her branding journey while navigating her first sales job amid the market crash of 2007 and 2008.

Storytelling 52

Storytelling B2B Sales Sales Cycle Amazon 52

Contently

AUGUST 11, 2022

Companies need to keep growing to succeed, and content is one of the most effective ways to do that. Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. Take this feedback and use it to generate content that helps address their concerns.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Zoominfo

AUGUST 3, 2022

For instance, in 2008, the committee took nearly a year to declare a recession occurred. Look to Low-Cost/High-Return Options Email marketing is one of the cheapest ways to reach your prospects and one of the most effective at driving adoption. Have your team craft articles that are truly helpful to your audience.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

Top Rank Marketing

NOVEMBER 27, 2023

.” When it comes to AI, 60 percent of B2B brands that have achieved the highest levels of success with influencer marketing have said that they use AI to assist with the identification and selection of the most relevant influencers , with 66 percent using AI technology to help with performance tracking , according to our report data.

Marketing AI 88

Marketing AI B2B Marketing Enterprise Management Marketing Management 88

Trade Press Services

MARCH 11, 2024

Q: Can you tell us more about the effects of consolidation in the B2B publishing industry and how it impacts contributors, brands, and publishers? Davide Savenije: After the 2008 crisis, there were a lot of bigger publications that got either spun out, unwound, acquired, or shut down.

B2B Thought Leadership 111

B2B Thought Leadership Conversion B2B Thought Leadership 111

Salesforce Marketing Cloud

FEBRUARY 17, 2022

In 2008, Monster.com ran a Super Bowl ad called “When I grow up” in which mockingly earnest kids declared their career aspirations. But keep the [middle manager] role and curate it to help develop your next generation of leaders,” Schaninger said. The low regard with which middle managers are held hasn’t improved much since then.

Work Management 98

Work Management Curation Training Gartner 98

Biznology

APRIL 24, 2017

Is one more effective than the other? 59% of marketers believe paid social is more effective than organic social. 338 is the average number of friends that users have on Facebook, a big big increase compared to 130 back in 2008. Do these facts help you understand organic vs paid social? Do they work better together?

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Biznology

JUNE 19, 2019

In light of this surge of threats to brands, it is important to stay updated with the latest trends and new research that can provide insights to help protect (and ideally build) brands. The emergence and seriousness of various brand risks are beyond doubt, but the questions on effective responsiveness are less clear.

Trends 120

Trends Brand Identity Branding Paid Search Agency 120

B2B Digital Marketer

DECEMBER 21, 2023

Our guest, Eric Holtzclaw, brings a unique perspective with his background in technology and user research, merging these domains to leverage technology effectively within marketing to connect with user communities. Helps businesses to understand customer behavior and develop more effective strategies.

Marketing & Strategy 52

Marketing & Strategy B2B Marketing Marketing Strategy Marketing Attribution 52

Salesforce Marketing Cloud

OCTOBER 14, 2021

Finding my passion Bridging two worlds A willingness to learn Four top tips to help you on your journey. I became a Salesforce super user, not only helping to improve the company’s sales processes but also building a whole new personal brand in sales ops.”. Four top tips to help you on your journey. HIT THE TRAILS. “I

Peer-to-peer 95

Peer-to-peer Thought Leadership Work Management Communities 95

Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Traditional advertising isn’t as effective. It’s cost and time effective. Why should you be doing it?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

BenchmarkONE

SEPTEMBER 17, 2020

A key tool to bridge the gap between your labor force and creating a memorable experience is an effective CRM platform with a centralized system. But in order to create sales enablement content, it helps to have a CRM tool to track customer pain points, activities, and their journey through the funnel. CRM and Multiple Devices .

Stats 116

Stats CRM Marketing Management Top of Funnel 116

Zoominfo

FEBRUARY 28, 2018

Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). The right tools can help you collect, analyze, and apply your data—effectively transforming your B2B selling process. Remember: automation should help streamline your sales process, but it shouldn’t overtake it completely.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Webbiquity

OCTOBER 16, 2018

The range of ways they can help, and their structures for providing that assistance, are similarly diverse. Combining message personalization with targeted content saves buyers time and helps marketers cut through the clutter. The financial market meltdown in 2008 seemed like the final straw. Email inboxes are overflowing.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Verticals 242

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. This overload made it difficult for teams to identify relevant insights or prioritize tasks effectively, leading to inefficiencies in decision-making processes. Marketing should help with stories and references throughout the sales journey.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Biznology

APRIL 22, 2020

So, some of the questions that arise include: how do we implement reductions so they are effective in the near and long term? As a communications leader at a major film studio during the 2008 recession, we went through a situation similar to the one the world is experiencing now with COVID-19.

Planning 104

Planning Allocation Thought Leadership Work Management 104

Martech

SEPTEMBER 21, 2021

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. I can remember how people were taken aback by Loren McDonald’s open-rate rant from way back in 2008, Why the Open Rate Must Die. People didn’t need my strategic help.

Open Rate 128

Open Rate Email Marketing Planning Click Rate 128

Biznology

JUNE 3, 2014

If you want to see some examples of powerfully successful blogger outreaches, check out International Medical Corps (IMC) 2008 , Survivor Corps Operation Survivor 2008 , and Fresh Air Fund Summer 2008 , Jerry White’s I Will Not Be Broken book promotion. Very interesting, very cool, and powerfully effective.

Advertisements 80

Advertisements Advertising Banners Banner Ads 80

Webbiquity

NOVEMBER 6, 2018

feedback@company.com) on their websites, but input didn’t seem to have much of an effect and responses (if a response was provided) were generally canned and non-committal. Web searches for “online reviews” took off, doubling between July 2008 and January 2011. They were very helpful and resolved my issue.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Customer Surveys 177

Martech Advisor

DECEMBER 3, 2019

I remember my first guitar lesson, in 2008, where my tutor taught me a simple phrase to remember string names – EADGBe, in the right order. The content could be in the form of words, a podcast, or a video to help customers resolve their pain areas, make better decisions, or gain a new perspective. Sparklines.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Sprout Social

FEBRUARY 16, 2022

The YouTube algorithm is designed to help viewers find videos they want to watch and maximize long-term viewer satisfaction. Then in 2008, the Evolution of Dance video was the first to reach 100 million views. There are seven areas on YouTube where the algorithm has an effect. billion YouTube users worldwide. 2012: Watch time.

Youtube 122

Youtube Lead Scoring Lead Ranking Ad Frequency 122

6sense

NOVEMBER 9, 2021

It’s not hard to see why this is a bad idea: As recessions make consumers more price sensitive, any increase in price will further reduce the likelihood of making a sale, which is why firms that have raised prices soon turn to price promotions to reverse the effect. Communication. Consumers in a downturn want to see brands show solidarity.

Marketing Budget 48

Marketing Budget Paid Search Agency Advertising Agencies Pricing 48

Sprout Social

FEBRUARY 16, 2023

Brands need to engage in that dialogue to effectively provide service to their customers.” This context will help make the risks and benefits of your requested resource more tangible throughout the approval process. She clearly remembers feeling frustrated in the face of budget cuts during the 2008 recession.

Social Media 112

Social Media Work Management Marketing Management Social Marketing 112

Hubspot

JUNE 22, 2020

The goal was simple: help anyone with a website evaluate its effectiveness at attracting an audience of interested and relevant buyers. And helping them book a meeting to learn more. Since 2008, we’ve graded over 1 million unique websites on the above four factors. Security : HTTPS and secure javascript libraries.

Marketing Websites 68

Marketing Websites CMS Development Advertising Benchmark Mobile Marketing 68

Contently

MAY 13, 2019

What if we could also make our sales team more effective? On the flip side, if you can help your sales team close just five percent more deals, you’ll completely transform the trajectory of your business. Naturally, you’ll start to see a lot of opportunities to help them out. Let’s do the math. Opportunities.

Top of Funnel 131

Top of Funnel ROI Content Marketing Budget Programs 131

ViewPoint

JUNE 24, 2016

At the end of every chapter, we have included a set of diagnostic questions that readers can use to drill down on what they’re doing right, where they could use improvement, and how to move forward with greater effectiveness. What are the three most important takeaways for salespeople, account managers, and sales leaders who read this book?

RFP 159

RFP B2B Sales Work Management Cross-Selling 159

Varicent

APRIL 20, 2020

By releasing the Sales Rep Grader as a free tool, we can do our part to help B2B organizations survive and thrive through these challenging times.” Managing RevOps in a Crisis An economic crisis can hit at any time – 2001, 2008, and now with COVID-19. Try it now for free ›.

Work Management 52

Work Management Top of Funnel SMB Sales Cycle 52

Sprout Social

MAY 26, 2020

The fall was at least partly fueled by reverting to manufacturing in 2008 when more digitally literate companies were rising to the recession’s challenge and diversifying their offerings. That can help avoid a brand reputation nightmare, and even build trust. What does the challenge of media literacy mean for marketing today?

Planning 141

Planning Paid Search Agency Work Management Digital Marketing Funnels 141

Crimson Marketing

DECEMBER 3, 2014

There are mounds of information about your business just waiting to be mined and analyzed, information that can help you drive more powerful, effective marketing campaigns. Domino’s Pizza is the hottest pizza chain in the country, but back in 2008, things were starting to look stale for the company. What are you waiting for?

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

Kaon

NOVEMBER 3, 2015

While this is certainly not true for every product category, the reality is that in order to improve your sales and marketing effectiveness, you have to excel in face-to-face meetings. Oxford Economics studied the effectiveness of virtual meetings (phone, video, chat, etc.) Even more than digital marketing.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Litmus

APRIL 1, 2021

We can’t help but feel a bit nostalgic. 2014 – Canada’s anti-spam legislation ( CASL ) comes into effect. And look at this bevel and emboss effect. I designed this in photoshop in 2008, at my very first graphic design internship. This October, email officially turns 50. 2016 – Personalization takes over.

Design 67

Design Trends Mobile Marketing Email Campaigns 67

ClickZ

JANUARY 15, 2021

Research from eMarketer predicts consumers will spend $709 billion on ecommerce sales in 2020 for a total increase of 19%, the highest spike since 2008. With Jivox, brands can effectively achieve precision marketing and increase engagement through Customer Journey Optimization. This is where Jivox comes into play.

eCommerce 106

eCommerce Personalization Paid Search Agency Purchase Intent 106

WebMarketCentral

MAY 11, 2009

How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? What tactics are most effective at driving increased search traffic? Not just for newbies, this is also a helpful post for experienced SEO consulants to use in explaining the goals (and limitations) of SEO to prospective new clients.

SEO 20

SEO Best Practices PR PageRank 20