Preventing incorrect email addresses
Anything Goes Marketing
MAY 7, 2008
I really liked one of the ideas which involves displaying the email address to the web visitor as part of a second step in the registration process. A simple modification to this is to serve up a confirmation page after the registration that includes the email address that the person just entered in large letters. Tags: landing pages email marketing Marketing Sherpa Do you have a lot of bounce backs in your database?
Best of 2007: Articles and Blog Posts on SEM
JANUARY 22, 2008
Ten Tips for Lead Generation Landing Pages by TopRank Online Marketing Blog Guest blogger Jon Miller of Marketo points out that "improving your landing pages can increase your conversions by 40% or more.(and)
Best Website, UX and Mobile Design Guides and Tips of 2011
MARCH 28, 2012
Any website element can be creatively designed and optimized, from navigation menus and forms to landing pages and 404 error pages. From 2008.” Imaginative 404 Error Pages. 33 More Entertaining 404 Error Pages by Mashable. Landing Page Design.
63 Digital Advertising Terms Every Marketer Should Know
AUGUST 17, 2015
A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. When running an A/B test, only one element of the ads should be changed at a time.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 8, 2010
The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community.
LeadLife Mixes Advanced and Simple Features
Customer Experience Matrix
APRIL 14, 2009
But it lacks other features that are equally advanced: approval workflows, templates linked to deployed content, split tests, campaign actions to update data values, support for channels beyond email, and, most important, any way to direct leads from one campaign to another. It follows some principles I first heard many years ago, the gist of which was to divide the screen into fixed regions that always display the same type of information (e.g.,