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The Bandwagon Effect: 5 Ways to Use the Power of the Crowd to Supercharge Your Conversions

Hubspot

So it goes without saying that featuring customer testimonials on your landing pages can go a long way to boost conversions. Internet analytics company comScore wasn’t satisfied with conversions coming from their software product pages. Incorporate Customer Reviews into Key Pages. 250,000 people can’t be wrong!”.

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Why digital literacy matters for marketers

Sprout Social

The fall was at least partly fueled by reverting to manufacturing in 2008 when more digitally literate companies were rising to the recession’s challenge and diversifying their offerings. It may also include knowing things not to do, like spamming comment sections with links to an unrelated product’s landing page.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. The system can also create Facebook landing pages and track visitors to them. A dashboard lets users pick widgets to display selected information. Distributed marketing also has its own pricing.

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B2B MarTech Future: 8 Changes You Can’t Afford to Ignore

Rev

From Email and Landing Pages to Omni-Channel Nurturing. Display, retargeting, SDR cadences, events, mail, and other tactics are more common as part of the nurture process. I then asked David about getting the sales organization on the same page. That kind of insight can be very helpful to sales people.

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7 ways to increase marketing ROI by combining creativity and data

Bannerflow

To learn more on personalisation and choose the right method for you, check out our article on the subject of display advertising personalisation here. Using multivariate testing, performance marketers can experiment with different copy, images, offers, colours, and CTA combinations. All the Martech you need to level-up your marketing team.

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Best of 2008: AdWords Tips and Tactics, Part 2

WebMarketCentral

Another Inside AdWords post worth checking out is Display Ad Builder Best Practices from Emel Mutlu, which provides guidance on maximizing the performance of AdWords display ads through customizataion and careful grouping.

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Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

delivers 17 clever ways to get the effect of testimonials for your product or service without actually using testimonials, such as showing pictures of people using your product or service, noting how long you've been in business and/or how many products you've sold, displaying a seal or approval, or citing favorable reviews.