Trade Press Services

MARCH 11, 2024

Cory Sekine-Pettite: The core business of it hasn’t changed in terms of providing vital information; it’s just how we get it to people and how they consume it that has changed. Davide Savenije: The value of really good information, insights, and journalism and having an engaged, targeted audience hasn’t changed.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Industrial Marketing Today

SEPTEMBER 27, 2010

Digital marketing has also changed how industrial and technical buyers behave, search and consume information that they need at different stages of the buy cycle. They prefer to consume information at their convenience and in their preferred format. If nothing else, it makes the mobile sales force much much more productive.

Social Media 60

Social Media Social Marketing Media Planning 60

xiQ

AUGUST 8, 2015

Let’s examine these activities, one by one: Explore: Here, buyers identify a need or opportunity and begin looking for ways to address it, usually via interactions with vendors and self-directed information search on the internet. Specious talk about disintermediation of salespeople obscures the real issues facing firms.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

Let’s examine these activities, one by one: Explore: Here, buyers identify a need or opportunity and begin looking for ways to address it, usually via interactions with vendors and self-directed information search on the internet. Specious talk about disintermediation of salespeople obscures the real issues facing firms.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Buzz Marketing for Technology

JUNE 28, 2008

analogy: personal information [link] Slide 36: Metadata Slide 37: What Will We See? For that matter, what kind of network do we Too much connection and information propagates too want for quickly ourselves? © 2008 SlideShare Inc. for different types of objects) Multiple authors (eg. located in various repositories â??

Web 2.0 100

Web 2.0 DMCA Disintermediation RSS 100

Walker Sands

MARCH 25, 2020

While the candidates themselves may not have talked enough about tech as part of their policy platforms, technology itself is a prominent part of how the campaigns themselves function, affecting everything from their behind-the-scenes operations to how they distribute information to voters. Targeted Campaigns. The New Normal for Campaigns.

Campaigns 52

Campaigns Disintermediation Television marketing Phishing 52