Kaon

NOVEMBER 3, 2015

Forrester Research released a study on how B2B marketers will be allocating budgets in 2015, and the #1 category across the board is face-to-face events, just as it has been since 2008. Even more than digital marketing.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Convince & Convert

MARCH 30, 2015

” His pointing out of mistakes differentiates his brand. (It For example, “The first rule of content: Don’t lie.” For example, it just doesn’t make sense to be posting all the time on every channel to make your brand known. When he started on Twitter in 2008, he thought it was stupid.

Rules 140

Rules Content Paid Search Agency Viral Marketing 140

Customer Experience Matrix

NOVEMBER 21, 2014

Sailthru is a good example. In any event, there are several differentiators that determine whether a product like Sailthru is suitable for a particular situation. Sailthru was founded in 2008. This means that solution statements sound pretty much alike, even when the actual products are different. Perhaps I shouldn''t complain.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

Content Marketing Institute

DECEMBER 5, 2017

“Banks are often perceived as boring , but as far as content goes, you can help differentiate yourself by taking a calculated risk to show what your brand does,” says Oxford. Creating educational #content can differentiate your brand, says @johnoxford1. Click To Tweet. dawnpapandrea Click To Tweet.

Class 103

Class Digital Asset Management Education Webinar Metrics 103

Anything Goes Marketing

SEPTEMBER 28, 2008

For example, one link may be an image while one is a text link Know which links in your email are performing better. For example, say you have a link to an event such as this HP event. For example, let's take the original URL example I used above. hp.com/campaigns/2008/events/poweritdown/index.php ?link=2.

Landing Pages 100

Landing Pages Click Rate Tagging Differentiation 100

WebMarketCentral

MARCH 23, 2009

Seven Building Blocks of a Destination Website: #6 Voice by Search Engine Guide The prolofic Stoney deGeyter explains how voice gives your website a unique personality, the different types of voice and examples of each: humorous, thoughtful, down-to-earth and others. There you have it, the best writing on writing from 2008.

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

SpotMe Blog

FEBRUARY 2, 2022

For example, for the company town hall, I might expect. The depth of interactive tools and the ability to offer RTMPS secure live streaming are key differentiators. Founded in 2008, vFairs is a virtual career fairs and virtual trade shows pioneer. How does this compare to the value they receive with an in-person event?

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Buzz Marketing for Technology

JUNE 27, 2008

A professonal diary of learning and reflection on knowledge management and what Im calling organizational innovation (differentiated from product/service innovation). Thursday, May 29, 2008. For example: Albrechts Law: Intelligent people, when assembled into an organization, will tend toward collective stupidity.

Work Management 100

Work Management Web 2.0 Personalization Differentiation 100

The Effective Marketer

MAY 10, 2010

In 2008, revenues were up to $16.6 For example, don’t let your brand mascot share the spotlight with other characters. Brand mascots are best for highly competitive market arenas where it is hard to differentiate players. The first Aflac duck debuted in 2000. The company reported $9.7

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Sprout Social

SEPTEMBER 4, 2018

In 2008, Nakamoto published a paper outlining how Bitcoin could work as a decentralized digital currency. Take Ripple , a blockchain for global payments, for example. For example, ICON (a blockchain/crypto network) recently shared an article they’d published on Medium with their Facebook audience.

Social Media 72

Social Media Media Brand Identity Branding 72

Customer Experience Matrix

MARCH 22, 2010

Although integrated multi-channel delivery is indeed a key differentiator for ClickSquared, the firm also offers its own campaign management system, called “Click 3G”. In fact, Click 3G was officially launched last week, although the company has been migrating clients to the platform since Fall 2008.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Anything Goes Marketing

MARCH 8, 2009

For example, our sales team can see my travel plans and perhaps pull me into a prospect meeting if I'm in that area. Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Industrial Marketing Today

MAY 14, 2010

You can see a working example on my client, Schulte Building Systems’ site. Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition. The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Ambal's Amusings

AUGUST 5, 2010

Please pick 2 white papers that you consider outstanding - 1 example of a white paper addressed to a Technical Decision Maker and 1 example of a white paper addressed to a Business Decision Maker." As an example, enclosed are two white papers from the same enterprise organization, Microsoft. " Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Hubspot

MAY 23, 2017

It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. Expertise is the only valid basis for differentiating ourselves from the competition. Differentiate yourself from all other agencies. I have hundreds of stories like this. Not personality.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

Adobe Experience Cloud Blog

DECEMBER 16, 2016

Think back to the 2008 financial crisis when most organizations started to cut marketing spend, and imagine living in a world where that is very much still the reality. A meaningful experience that resonates will differentiate your organization from others. Think: What content should you deliver to your audience?

Budget Programs 48

Budget Programs Education Brand Identity Branding 48

Integrated B2B

SEPTEMBER 23, 2015

And an oft-cited study from 2008 by Alexander Krasnikov and Satish Jayachandran, ‘The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance’, provides compelling evidence that marketing capability has a strong impact on company performance.

CMO 40

CMO B2B Paid Search Agency Lead Ranking 40

Integrated B2B

SEPTEMBER 23, 2015

And an oft-cited study from 2008 by Alexander Krasnikov and Satish Jayachandran, ‘The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance’, provides compelling evidence that marketing capability has a strong impact on company performance.

CMO 40

CMO B2B Paid Search Agency Lead Ranking 40

Adobe Experience Cloud Blog

APRIL 25, 2017

Chewbacca mom, for example. For example, you look at the rise of eSports (televised professional video game tournaments) but it’s actually the same. Neisser authored The CMO’s Periodic Table, which originated from a content marketing and social media strategy he created to boost his company during a tough time in 2008.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

The ROI Guy

APRIL 8, 2009

One example of this was Ethiopia government’s ministry of education, who needed to deploy and manage 250,000 end-points throughout the country to support primary and secondary schools and teachers. .

Enterprise Management 40

Enterprise Management Optimization Cost Differentiation 40

Ambal's Amusings

SEPTEMBER 17, 2009

Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. Then use a pertinent, real-world example to help your audience quickly grasp your solution's impact.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

The ROI Guy

JULY 19, 2012

Fail to stimulate the old brain, via a death-by-PowerPoint sales pitch for example, and you are immediately tuned-out and lost from the buyer’s mind soon after you leave the room. via quantifying the differentiating value and competitive cost advantages of your solution versus competitive offerings.

Personalization 40

Personalization Peer-to-peer Marketing Proposals Differentiation 40

Hubspot

SEPTEMBER 23, 2016

While it's certainly gaining popularity -- the search engine Bing, for example, says that 25% of its queries are voice searches -- it’s clear that this technology is still a work in progress. Google Voice Search queries have seen a 3400% increase since 2008. That's great. But how does voice search fit into that strategy?

Search Marketing 28

Search Marketing Marketing Strategy Marketing & Strategy Planning 28

Hubspot

JUNE 2, 2016

Example: www.hubspot.com. In 2008, ICANN approved a program to radically expand the domain name space with the introduction of new TLDs. For example: An affinity brand like Nike could permit their best fans to use, under certain terms and conditions, a “customername.nike” web presence. 5 Examples of Brands Getting Involved.

Domain 28

Domain Brand Identity Branding Terms and Conditions 28

Ambal's Amusings

DECEMBER 17, 2009

She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. and b2b (for example, I get email blasts about cloud computing conferences; I had a cloud computing client a while back, but other than that have no relationship to the industry). in January 2008.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

The ROI Guy

JANUARY 17, 2011

Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Buzz Marketing for Technology

JULY 24, 2008

denotes premium content | Jul 24 2008. If they stopped spending so much time and money on process and technology solutions and uncovered the latent potential in employees, then real value and differentiation would be harnessed through PKM.? Cope offers a prime example of what PKM can achieve. ?The Click Here. Collaboration.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Personalization 100

Content Standard

OCTOBER 26, 2015

Consistency is important in marketing, but it’s not the only differentiator you can leverage in marketing. Below are two influencer-marketing examples worth studying. Fidelity’s journey toward influencer strategy started with 2008’s financial crisis. Unilever’s TRESemmé.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

Consistency is important in marketing, but it’s not the only differentiator you can leverage in marketing. Below are two influencer-marketing examples worth studying. Fidelity’s journey toward influencer strategy started with 2008’s financial crisis. Unilever’s TRESemmé.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Martech

JANUARY 28, 2022

The martech industry is actually in a revenue bubble, like the dot-com bubble of 1995 and the housing bubble of 2008. Marketo and Salesforce are great examples, but there are many others. For example, I selected my car insurance provider solely because I liked the jingle “Nationwide is on your side.” Fasten your seatbelts.

Customer Satisfaction 116

Customer Satisfaction Marketo Communities Opt-out 116

SnapApp

FEBRUARY 24, 2017

One of the keys to content marketing success is differentiation. You need to differentiate yourself, and find a more effective way to engage your readers. Sounds great, but let's see some examples of interactive storytelling in aciton to get a better understanding of it's potential. . Examples of Interactive Storytelling.

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Conductor

JULY 20, 2022

Charles Schwab , for example, is a top market leader across different types of investment categories (i.g. NerdWallet, for example, created a piece titled “ What to Invest in During a Recession.” Major events, such as the financial crisis in 2008, caused regulatory changes to occur for banks, insurance, and brokerage firms.

Service 122

Service Tips Planning Lead Scoring 122

Hubspot

APRIL 8, 2013

Square 2 Marketing, for example, is able to point to some serious traffic growth from inbound; it''s increased 359% through exclusively non-paid, web-based inbound tactics. After spending 2008 learning how to do inbound marketing, in 2009, McTigue began using blogging and social media to get Kuno found online.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Think Different Here’s 6 ways to differentiate agency social media services: 1. We are a good example of a media outsider coming in with some fresh thought and making a splash.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Salesforce Marketing Cloud

OCTOBER 17, 2023

I learned the importance of lead nurturing back in 2008. For example, I used to pitch my sales training services to Black and brown women, thinking their biggest pain point was about making quota. For example, you might include a form in a blog post that invites the reader to download a guide in return for sharing their email address.

Sales Management 59

Sales Management Lead Nurturing Top of Funnel Lead Ranking 59

Convince & Convert

JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Golden Spiral

APRIL 16, 2019

If you have a medical technology product that addresses colds and flu, for example, you have to capitalize on cold and flu season. What started that season, I thought, was a differentiation from B2C, and B2B. Part of it was immaturity, part of it was other conditions outside of my control, and part of it was the 2008-2009 economy.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48