Customer Experience Matrix

APRIL 5, 2009

This leads to more variety as vendors experiment with different approaches to a now-defined problem. Demand generation systems are in that second stage. This means new products reflect the lessons each vendor has drawn from the industry’s history to date. These are not yet standard features on most demand generation products.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Martech

MARCH 6, 2023

Data management solutions vendor Lotame is betting against that. That was back in 2008. Or is our technology still highly in demand and future-proofed so we can navigate third-party cookie restrictions and privacy regulation changes?” But it’s also going out of its way to position itself as a partner for CDPs.

Work Management 85

Work Management Marketing Management Paid Search Agency Advertising Agencies 85

Martech

NOVEMBER 14, 2022

Or they could revert to their business practices in the 2008 recession and just discount everything in a mission to save revenue targets. Vendors have sold CDPs as the gateway to customer intent, purchase propensity and data orchestration. We’re dealing with a lot of uncertainty right now. They’ll be happy to do it.

Enterprise Management 109

Enterprise Management Work Management Paid Search Agency Marketing Management 109

Adobe Experience Cloud Blog

OCTOBER 4, 2011

Specifically the convergence of branding and demand generation. This leads to 2008 with the emergence of social media. Tracking a few keywords can provide a vendor with valuable insight into what factors various buyers are weighing the heaviest in their decision-making process. Enter the recession. You’ve heard it before.

Demand 48

Demand Brand Identity Branding Demand Generation 48

Customer Experience Matrix

SEPTEMBER 28, 2011

The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. The major B2C marketing automation vendors -- IBM/Unica , Teradata/Aprimo , and SAS are more attuned to the enterprise market. Decision Software Inc.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Marketing Management 120

Biznology

NOVEMBER 14, 2016

It’s not that BPR was a bad idea; rather, few organizations are capable of the kind of massive change it demanded. Interest in digital transformation has been spurred by the success of a few disruptive companies and egged on by technology vendors eager to find a way to sell more gear. Unfortunately, the latter is more likely.

Digital Transformation 80

Digital Transformation Work Management Marketing Management Budget Programs 80

Customer Experience Matrix

APRIL 13, 2017

Monetate is one of the oldest and largest Web testing and personalization vendors, founded in 2008 and now serving more than 350 brands. Users can also add other first- and third-party data through file uploads, by monitoring real-time data streams, or by querying external sources on demand. and now also in Europe.

eCommerce 120

eCommerce Personalization Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

JULY 10, 2013

I only mention this because I’ve recently been looking at a lot of new (to me) vendors and haven’t been able to write about many of them. Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. Distributed marketing also has its own pricing.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Bluetext

FEBRUARY 14, 2024

Pallas Advisors / Pallas Ventures / Pallas Foundation: Richard Spencer , former secretary of the Navy (2019) Snowpoint Ventures : Doug Philippone , former Army Ranger (2008) J2 Ventures : Patricia D. Army (2023). Horoho ,former Army surgeon general Insight Partners : Nick Sinai , former White House deputy chief technology officer (2014).

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

Customer Experience Matrix

JULY 17, 2009

Summary: Right On Interactive's 5Buckets connects lists from external customer management systems with many types of output vendors (email, print, fax, text message, automated voice). 5Buckets isn’t actually a demand generation system, at least according to my usual definition. Now is a good time to remedy that.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Hubspot

DECEMBER 13, 2022

The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. In fact, a recent PYMNTS study found that 67% of B2B buyers report having switched to purchasing from vendors that offer a “more consumer-like” experience. I know that shift can feel daunting.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

ClickZ

JANUARY 29, 2020

As Acquia’s chief marketing officer, Lynne Capozzi oversees all global marketing functions including digital marketing, demand generation, operations, vertical strategy, analyst relations, content and corporate communications. I first joined Acquia in 2008, leaving in 2011 to run a non profit. I returned to Acquia in 2016.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Customer Experience Matrix

NOVEMBER 19, 2010

The table below throws in a reasonable guess for 2008 as well. My records suggest the company had about 25 average employees in 2008, for $5 million in expenses. The company started selling in late February 2008 and my records show it ended that year with 120 clients. at the end of 2008 and dropped to 5.7 million total.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JANUARY 20, 2009

Note that none of listed categories included behavioral information such as email clickthroughs or Web page visits, which demand generation vendors make so much of. Still, to the extent that CRM systems can offer demand generation functions, there may be a more limited market for demand generation than the vendors expect.

Work Management 120

Work Management Marketing Management Demand Generation Agencies Lead Scoring 120

SpotMe Blog

MAY 17, 2022

Going virtual asks for a combination of both live and on-demand content. After the event, additional content is available on-demand. Content on-demand pulls participants back into the conference. Make sure your virtual event vendor can support you with this. Do you need Live, Simulive, and On-demand content?

Conference 52

Conference Best Practices Webcast RFP 52

Customer Experience Matrix

JULY 9, 2009

Summary: Over the past year, columnar analytical database vendor ParAccel has methodically proven its claims about speed, scalability and easy deployment. Their main claim to fame was a record-setting performance on the TPC-H benchmark, but even the significance of that was unclear since few vendors bother with the TPC process.

Enterprise Management 120

Enterprise Management Advertising Benchmark Vendors Paid Search Agency 120

Customer Experience Matrix

MARCH 22, 2010

The vendor has just officially launched its system, which should meet the needs of most mid-tier consumer marketers. In a post last week , I casually described ClickSquared as a vendor delivering multi-channel messages for external campaign management systems. This was not wholly accurate.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Customer Experience Matrix

JULY 30, 2009

Marketing automation vendors entering this market are essentially betting that they can make their systems powerful enough to be useful and easy enough for a small business to run. If the vendors fail, the business will go to consultants, ad agencies, and other service firms that do the clients’ marketing for them.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Buzz Marketing for Technology

JUNE 27, 2008

Friday, June 27, 2008. On Demand Security. 50+ On-demand DNS and network tools. Submitted by Susan Hanley on Fri, 03/14/2008 - 4:37pm. RESEARCH CENTERS: Applications-Standards | Applications Vendor Solutions | CRM / ERP | Databases | Directories | Grid Computing |.Net Copyright, 1994-2008 Network World, Inc.

Marketing Management 100

Marketing Management Spyware Communities RSS 100

Customer Experience Matrix

JULY 16, 2009

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

6sense

JULY 17, 2017

It was 2008 when small home-sharing start-up Airbnb came on the scene. In 2013, Forrester released a Forrester Wave report (aka Forrester’s evaluation of vendors in a software, hardware or services market) in the Identity and Access Management space for the cloud. And this digital transformation is happening fast.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Content Marketing Institute

DECEMBER 5, 2017

Widen’s consistent delivery of high quality educational content builds trust and respect, and creates an affiliation deeper than simply using a tool from a software vendor,” adds Jake Athey, vice president of marketing.@WidenEnterprise’s WidenEnterprise’s high quality content builds trust and respect with prospects and customers.

Class 103

Class Digital Asset Management Education Webinar Metrics 103

Buzz Marketing for Technology

JUNE 27, 2008

Personal IT Organization Enterprise Partner/Vendor. Partner/Vendor. Vendor Management. Five things the legacy ERP vendors dont want you to know about on-demand ERP. Vendor Management. Force.com: Create and Run Any Application On-Demand. Forrester Wave: Service Desk Management Tools, Q2 2008.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Customer Experience Matrix

OCTOBER 10, 2009

This runs the risk of missing some critical requirement that no vendor has yet uncovered, but it saves a ton of work. And I can still argue that I’m piggybacking on the vendors’ own deep research and insights as embodied in their products. Price details are published on the vendor’s Web site. A connection can be live (i.e.,

Business 120

Business Aggregators Vendors Pricing 120

Industrial Marketing Today

SEPTEMBER 13, 2010

It is critical that your company be found early and often in the initial phases if you hope to make it to the short list of vendors who are asked to submit a RFQ. In this post, I’m going to focus on content for the early stages of the buy cycle. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Adobe Experience Cloud Blog

FEBRUARY 28, 2013

There literally wasn’t any other way to keep up with the demands of modern marketing. Trend #2: The 2008 recession permanently altered how companies approach revenue generation and measurement. No business completely escaped the impact of the economy in 2008. Luckily, in this modern world, you don’t have to worry.

Marketing Automation Services 48

Marketing Automation Services Work Management Marketing Management Marketing Automation 48

Industrial Marketing Today

MAY 6, 2011

Google was the number one non-vendor site used to do product research and the reason cited most often was that industrial marketers have improved their search strategies and are now more capable of returning relevant results. There were some surprising and interesting twists to all the data as some of them are broken down by age groups.

Design 60

Design Work Management Marketing Management Paid Search Agency 60

Online Marketing Institute

NOVEMBER 4, 2010

In a typical scenario, content syndication leads are received by the media vendor hosting the registration forms, and then shipped weekly to a client in batch form. Put the right lead follow-up processes in place, and only then will content syndication be a successful part of your demand generation mix.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Industrial Marketing Today

SEPTEMBER 3, 2010

Key takeaways of content mapping Get found early and often: Make sure your content is available where your buyers are searching for solutions and vendors Offer relevant content: Understand the industrial buy cycle and offer content that match the stages Offer a variety: Don’t restrict your content to web pages. All Rights Reserved.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Zoominfo

DECEMBER 19, 2018

They are your self-proclaimed fully outsourced dream team of seasoned B2B marketers that understand the unique demands of your specific market. For vendors, we help connect them with their ideal audience, and grow their customer base. Leadit Marketing specializes in B2B technology and B2B professional services companies.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Hinge Marketing

MARCH 10, 2014

By 2004, Rick had founded his own consulting business, Bay Street Group, LLC , helping accounting firms and vendors leverage their intellectual assets and develop new business opportunities and revenue streams. Rick says, “The CPA Trendlines brand gained traction in 2006-2008 as the finance industry struggled through the banking crisis.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling CPA Cost per Acquisition 48

SpotMe Blog

JUNE 13, 2023

They also have established vendor relationships and buying power that can save you money, for example with event technology specifically tailored to the life sciences industry. And make events more accessible and inclusive with live captioning , translations, and on-demand content.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Zoominfo

OCTOBER 5, 2021

They are your self-proclaimed fully outsourced dream team of seasoned B2B marketers that understand the unique demands of your specific market. For vendors, we help connect them with their ideal audience, and grow their customer base. Leadit Marketing specializes in B2B technology and B2B professional services companies.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

The ROI Guy

OCTOBER 20, 2010

Of important note to vendor sales teams, "Several key vertical industries, such as manufacturing and financial services, will not see IT budgets recover to pre-2008 levels before 2012 or 2013," Peter Sondergaard, head of research at Gartner, said in a statement. trillion in 2011 and climb to $2.8

Gartner 40

Gartner Forrester Spending Budget Programs 40

Industrial Marketing Today

JULY 23, 2010

Therefore, the easier you make it on them to share your site content, the more likely you are to be included in the final shortlist of vendors. However, they do have a strong influence. Creates Content Marketing With Lasting Impact ). Rule #4: Build credibility and gain authority The Internet has made everyone into a publisher of content.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60