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Trending Sources

100,000 Twitter followers. Now what?

grow - Practical Marketing Solutions

I used to document my social media journey by writing a post at each increment of 10,000 Twitter followers on my account. When I entered the Twitterverse in 2008, I was like a kid in a candy store. Twitter became my favorite place to meet new friends. It a powerful research tool.

Best Social Media Stats, Facts and Marketing Research of 2010


the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. At its current rate, Twitter will process almost 10 billion tweets in 2010. Are Twitter Followers Better Than Facebook Fans? Then Twitter.

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The Top #Nifty50 Women in Technology on Twitter for 2012


A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She’s a rock star on Twitter and also speaks French.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. 53% of employers now research candidates on social networks before hiring. • 59% are on Twitter, and 43% use a company blog for marketing.

5 Ways to keep up with the avalanche of online customer feedback

grow - Practical Marketing Solutions

Mobile technology and the explosion of review sites and forums have made it easier than ever for customers to provide feedback – good and bad. 8X increase in customer complaints in UK. When you start to engage with customers online, it causes more people to talk back. “In

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)


57% of a typical purchase decision is made before a customer even talks to a supplier. By 2020, customers will manage 85 percent of their relationship with an enterprise without interacting with a human. And yet – only 20% of CMOs leverage social networks to engage with customers.

100 Cool Things You Can Do With RSS

Buzz Marketing for Technology

July 2008. June 2008. April 2008. July 15th, 2008 by admin | Print. Use mytvrss to customize RSS feed reminders on the day when your favorite shows will air. Get an RSS feed to update you on any number of aspects of the 2008 Olympics from the official website. Twitter. Follow your friends’ updates with Twitter RSS feeds. This entry was posted on Tuesday, July 15th, 2008 at 8:22 am and is filed under Features , Library & Research.

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The Top #Nifty50 Women in Technology on Twitter for 2012


A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She’s a rock star on Twitter and also speaks French.

Grow Your Wiki

Buzz Marketing for Technology

customers. research. Twitter. Jun 26, 2008 0. Jun 25, 2008 0. Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ).

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)


While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. 51% of active Twitter users follow companies, brands or products on social networks. Twitter SEO.

Six degrees of separation in instant messaging | Emerging Technology Trends |

Buzz Marketing for Technology

March 14th, 2008. According to Nature in ‘ Six degrees of messaging ,’ computer scientists at Microsoft Research Redmond lab have logged a full month of instant messengers using — logically — Microsoft Messenger. terabytes, composed from 1 billion conversations per day (150 gigabytes) over one month of logging,&# according to the researchers. Busy man… Sources: Katharine Sanderson, Nature, March 13, 2008; and various websites. June 2008.

Attack of the Customers Press Release

Paul Gillin

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. How to create a culture that puts customers first.

Customer Experience Rules: 15 Stats

Marketing Action

Editor’s note: Increasingly, marketing experts are emphasizing the value of paying attention to the complete customer experience, as opposed to a more narrow focus on lead generation and qualification. The probability of selling to an existing customer is 60 – 70%.

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How Finance Brands Like Goldman Sachs Use Content to Build Trust and Win Customers


It’s no secret that trust in the financial sector took a hit after the 2008 financial crisis. Content, on the other hand, is proving to be a more customer-friendly option. Tracking the customer journey through the funnel is also key.

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Best of 2008 (So Far) - Web Marketing Research, Part 2


The best research tells you not only what's happening, but why. Check out these posts, more of the best so far in 2008, on web marketing and Internet research to sate your curiosity, make better marketing decisions, and arm yourself with online trivia knowledge.

Best of 2008 (So Far) - Blogging for Business, Part 2


Find the answers to these questions and more in this list of some of the best posts of 2008 so far on blogging for business. How do you come up with a great blog name? What's needed-beyond unique and useful content-to really make a blog successful?

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. Then set up a Twitter , Facebook and/or LinkedIn page—whatever makes sense for your audience.

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. Then set up a Twitter , Facebook and/or LinkedIn page—whatever makes sense for your audience.


The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers.

eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)

Buzz Marketing for Technology

Transforming from elearning practitioner to academic researcher and deliberationist. In universities, VLEs often act as secure gateways to digital indexes and research journals. Educational Researcher, 27(2), 4-13. A PLE research resource I have been building is at: [link].

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

The case exemplifies an integrated approach to CRM, customer research, SEO, web design, content development, and social media marketing that I think you’ll enjoy! Increase awareness of using eCommerce as a shipping solution — a big change for traditional customers.

Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Written by Josh Catone / May 12, 2008 5:00 AM. / Customer Support. The goal of Get Satisfaction ( recent coverage ) isnt really to crowdsource customer service, so much as to make it easier for people to get access to companies they have an issue with. However, people do provide one another with help on the site -- similar to at Fixya -- and companies can use it to monitor customer support issues to more quickly tell if an issue isnt just an isolated incident. twitter.

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. So, don’t get paralyzed by the cross group challenges - move it forward and determine where the opportunities to improve customer experience are for what “you control&# and drive progress there - then fan out with your early successes. This entry was posted on Tuesday, June 24th, 2008 at 12:26 pm and is filed under Uncategorized. June 2008. May 2008.

The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

Supernova 2008 - Interview with Umair Haque. June 2008. May 2008. April 2008. March 2008. February 2008. January 2008. Election 2008. Twitter. while dramatically improving customer satisfaction. John will be joined by Chuck Richard, Vice President and Lead Analyst at Outsell, a leading industry research firm serving publishers and information providers.

The Connectbeam Social Computing Blog: Five Moves of Power Users in Enterprise 2.0

Buzz Marketing for Technology

October 10, 2008. Out on the Web, there are individuals who have successfully built up a following of ten of thousands of individuals on Twitter and on their blogs. Want to develop a reputation for expertise and understanding markets/technologies/customers/etc.? Posted by Hutch Carpenter on October 10, 2008 at 11:03 AM in Enterprise 2.0 | Permalink. Research Shows Majority of Fastest Growing Companies Are Adopting Social Media.

Ple - LTCWiki

Buzz Marketing for Technology

Even with a more ideal integrative application, PLE will still be highly customized to the needs and preferences of the learner. IM Persistent Presence tools (such as Twitter and Jaiku. Whereas most software programs (such as LMS) often lock customers into a platform, the use of open standards creates a hopeful base for long-term interoperability. In informal research, the most common use appears to be the grade book. This page was last modified 14:05, 16 May 2008.


Buzz Marketing for Technology

Stephen Downes (National Research Council, Canada). Twitter updates. Twitter. Does Twitter fill a communication void? Twitter first impressions. customer experience (2). YNNO Research. Sims Learning Connections. Living at the intersection of People, Technology, and Content — with a passion for Knowledge and Learning. About. Inspiration. Open Content. Personal Learning Environment (PLE).

Best Social Media Stats and Market Research of 2010 (So Far)


Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What percentage of Fortune 100 companies are on Twitter? Twitter Statistics.

How to Tackle Real-Life Social Media Customer Service Obstacles


eMarketer research reveals that 46% of customers want to solve a problem when they're engaging with a brand on social media , and 39% are looking to give feedback about a product or service. Obstacle 1: Mixing Customer Service Messages and Marketing Messages.

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The Eight Best Social CRM Tools


Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. Both capture prospect and customer contact data, organizational structure, and interaction history.

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Can Social Media Save Detroit?


In How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009 (nicely summarized by John Cass on Social Media Today ), she outlines a social media strategy to help Ford become more transparent and connect more effectively with customers.

The 5 Best Social Media Sites for Small Businesses


Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites.

Best of 2007: Web 2.0 Sites


Snitter Snitter is a small desktop application that makes it easy to keep up with those you are following on Twitter, a social networking site that lets you keep "followers" up to date on what you're up to, and stay in the loop on what they're doing.

Best Social Media Stats and Market Research of 2009


Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. Why are consumers following brands on Twitter and Facebook?

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WMC Interviews: Tim Young of Socialcast


The software is designed to help organizations better harness the collective intelligence of employees by providing them with a secure, internal set of tools for social networking (profiles and connections), social updating (like Twitter ) and social bookmarking with project management functionality. Current customers include retailers Hot Topic and Guitar Center. At our core Socialcast has always been focused on making product decisions based on extensive research and data mining.

Lead Generation Best Practices: Thought Leadership with The Funnelholic

Modern B2B Marketing

You can also follow him on Twitter ( funnelholic ). Over the past couple years, large customers in the technology industry have focused on what they consider emerging markets: global and SMBs. For example, I was consulting for a company post-2001 whose product manager had done a great job researching and making a compelling case for targeting Tier-1 manufacturers. Research. There are plenty of smart research analysts out.

Content Curation Grows Up, Original Content Still Key

delicious b2bmarketing

Curation brings brands and customers together : elevating brand visibility/buzz (76 percent) and lead generation (48 percent) were also top objectives. Read the Book Connect to customers with compelling content!

Be Inspired: The Best B2B Content Of 2015


We have included 20 examples from eBooks and research reports through to “how to” posts and product launches. Our examples include: Research Content. Research Content. Most B2B audiences are interested in findings from new research and how it may affect what they do.

Research shows fastest-growing businesses pile on to the social web

grow - Practical Marketing Solutions

brand new study from the University of Massachusetts Center for Marketing Research compares adoption of social media over three years (2007-2009) by the Inc. This difference accelerated in 2008 with 16 percent of the Fortune 500 blogging vs. 39 percent of the Inc.

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The most simplistic approach to evaluating customer engagement is to measure conversion rates.