Hubspot

SEPTEMBER 7, 2010

Push Notifications Are The Content Marketing Of The Mobile Web. Text message marketing was made popular by now current President Barack Obama during the 2008 election campaign , and while more than half of American’s send text messages , text message marketing has yet to hit mainstream adoption.

Opt-in 28

Opt-in Top of Funnel Opt-out Marketing Budget 28

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. That means developing a messaging matrix.

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

JULY 9, 2009

They may recognize that their customers and partners have become engaged in social networks and online communities. The editorial content strategy may evolve and multi-media elements -- such as video, podcasts, customer Q&As, etc. --are You have to fish where the fish are, right? are incorporated into the program.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Vision Edge Marketing

DECEMBER 6, 2011

Before exploring what cross-channel analytics is and how marketers can use it to analyze customer behavior, it makes sense to define analytics and how analytics is being used by marketers. Basically, analytics is about deriving insights from data. Analysis involves breaking data into smaller parts to increase insight.

Analytics 100

Analytics Advertising Channels Enterprise Management Work Management 100

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

chiefmartech

OCTOBER 30, 2016

Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). More specifically, at customer, user, fan, visitor, lead level. There is no single customer view. What was it about?

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. It’s clear that we are beginning to emerge from a state of early adopters to general market interest and need.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

FEBRUARY 7, 2012

Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. 59% are on Twitter, and 43% use a company blog for marketing. ” B2B Marketers Have Much To Learn About Social by MediaPost Online Media Daily. 71% of companies now have a presence on Facebook.

Paid Content 100

Paid Content Social Media Statistics Research 100

Convince & Convert

SEPTEMBER 15, 2010

Just by regularly talking to those people, asking them what they’re doing, what successes they’re having and what they’re hearing from their customers, you’ll start to hear stories bubble up. It doesn’t matter what industry you’re in, you have interesting stories to tell. link] jaybaer Thanks Red.

Social Media 165

Social Media Media Webinar Metrics Paid Search Agency 165

Convince & Convert

MARCH 2, 2010

As I wrote just a couple weeks ago, email and social media are more alike than different , and the major corporations that comprise much of the customer bases of ExactTarget and CoTweet are embracing that concept. A way to remain top-of-mind with your customers, in a way that’s (hopefully) relevant and engaging.

Business 116

Business Paid Search Agency Social Media Analysis 116

Convince & Convert

SEPTEMBER 20, 2010

We are spending countless employee hours tweeting, retweeting, responding to tweets, figuring out whom to follow, secretly following celebs and athletes, and designing custom Twitter backgrounds. Nobody forced companies to get involved with their customers in this way. We just did it voluntarily. And for what? Interaction.

Twitter 145

Twitter CRM Business Paid Search Agency 145