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Make Your LinkedIn Profile Work for You |

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. May 19, 2008. The first horror show I see when reading other people’s LinkedIn profiles is that they’re written completely dry, as if robots are the only thing that will read them. Though one should write with robots in mind, this is still a human network, so write as if you want someone to actually read your profile. Make sure your profile reflects that. Comment by lou suSi on May 19, 2008 @ 7:15 am.

The Rapid eLearning Blog

Buzz Marketing for Technology

June 24th, 2008. June 17th, 2008. If you listen to the pundits and some elearning experts, you’d think that only those expensive elearning courses custom built in Flash have any value. June 10th, 2008. June 3rd, 2008. May 27th, 2008.

Trending Sources

Visible Expert Profile: Jay Baer

Hinge Marketing

At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. This profile focuses on Jay Baer, a Visible Expert for digital marketing.

Connecting 2 the World

Buzz Marketing for Technology

Friday, June 20, 2008. Thursday, June 19, 2008. Wednesday, June 18, 2008. So do the industry professional organizations (e.g. Tuesday, June 17, 2008. Monday, June 16, 2008. Friday, June 13, 2008. Thursday, June 12, 2008. Tuesday, June 10, 2008. We identified three different types of organizational structures that might need different levels of control due to the nature of their industry and product. ▼ 2008. (43).

7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)


It's just not right for your industry, and besides, Facebook and Twitter are all the social media your business needs, right? Well being a part of a "boring" industry doesn't have to limit your participation on visual social networks.

Connecting 2 the World: Formulating the new work literacy framework

Buzz Marketing for Technology

Tuesday, August 5, 2008. Our work processes have become much more sophisticated and complex in more traditional industries (i.e. Are we looking at workers in the knowledge industry or are we looking at the new knowledge needed for workers regardless of the industry.

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions. For example, you can mention on your twitter profile that you've just released a new blog post or newsletter.

Introducing Users to the Concept of Meeting Workspaces in MOSS 2007 | Community

Buzz Marketing for Technology

Friday, June 27, 2008. We created a custom meeting workspace template to meet a few other requirements. MICROSOFT SUBNET: Network World presents the independent voice of Microsoft customers. The Industry Standard. Research Centers. Security. Anti-Virus / Spyware / Spam.

A reading list for aspiring knowledge workers. Future Tense:

Buzz Marketing for Technology

Profile | Archive ). Profile | Archive ). Profile | Archive ). Profile | Archive ). Profile | Archive ). The Social Customer Manifesto. Jim McGee at FutureTense profiles 25 books he believes will help any knowledge worker round out her skills.

What's New at DataFlux? I Thought You'd Never Ask.

Customer Experience Matrix

This has now been supplemented by a variety of capabilities for data profiling, analysis, standardization and verification, using reference data and rules in addition to statistical methods. DataFlux reports that non-customer data is is the fastest growing portion of its business. DataFlux started offering these in 2007 and now lists one each for customer data quality, product data quality, and watchlist compliance.

Denodo Helps Mesh Enterprise Data

Customer Experience Matrix

Gaining value from data is the greatest new challenge facing marketers today—as opposed to old but still important challenges like managing your brand and understanding your customers. The main marketing application of this work has been building business and consumer profiles with information from public Web sources. This turns out to be a whole industry (maybe you already knew this—I admit that I need to get out more).

Social Bookmarking For Enterprise Knowledge Management | Intelligent Agent

Buzz Marketing for Technology

I also examined and profiled two leading fee based vendors that have launched a product specifically designed for enterprise use: ConnectBeam and Cogenz. In other words: the ability to create your own customized group where you could share your bookmarks within a own defined groupâ??such July 2008. June 2008. May 2008. April 2008. March 2008. February 2008. January 2008. Business and Industry Blogs. Books. Periodicals.

How To Create A Know-It-All Company - - Business Technology Leadership

Buzz Marketing for Technology

Industry Switch. Customers. Edit Profile. All employees are expected to read it carefully and respond immediately if they can share a contact or industry background. Customer Case Study: 156 Percent ROI with HP. Forrester Wave: Service Desk Management Tools, Q2 2008. 2008 Annual Google Communications Intelligence Report. Industry Standard |. © 1994 - 2008 CXO Media Inc.

Technology for Small Business

Buzz Marketing for Technology

Industry News. For instance, they let participants build profiles and create personal networks by linking to other users. these profiles resemble electronic résumés. Users can create résumé-like professional profiles and use them to network for business. Participants post profiles ? something customers expect and increasingly that younger employees expect, too. Newspaper: Customer Care. © Copyright 2008 CTVglobemedia Publishing Inc.

Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Industry Switch. Customers. Edit Profile. Mon, Jun 16, 2008 13:22 EDT. Tue, Jun 17, 2008 6:04 EDT. CEO BT Industrials, Inc. Customers dont understand how software vendors work. Hear about industry trends for ECM and why standardizing your ECM platform is so critical to your success during this roundtable discussion. Learn how industry leaders systematically evolve their systems forward to maximize results while minimizing risks.

Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

Demographics of your Organization: How many times have we heard "understand your customer base"? ©2008 Special Libraries Association. Association Profile. General Industry FAQs. Industry Events Calendar. Recent Industry Reports. Advanced Search Options. UserID Password. Not a member? Join SLA | Forgot Your Password? Remember. QuickLinks. Inside SLA. Membership. Events & Conferences. SLA Community. Professional Development. Resources.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged. How do you shift the focus from you or your company to your prospects and customers?

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Oh, the Irony! Do Demand Generation Vendors Have A Sound Marketing Strategy?

Customer Experience Matrix

It’s a situation that cries out for vendors to specialize in different customer segments, but so far the only division along those lines seems to be that some vendors focus on small businesses while others target mid-size and larger organizations. If anyone has taken the obvious next step of creating vertical packages for specific industries, I haven’t seen it. (Of This post was going to profile one such vendor.

Personal Knowledge Management - Pollard

Buzz Marketing for Technology

He described the powerful, integrated newsfeeds and personalizable news profiles, the paintakingly populated databases, and the collaborative spaces we provided as "nice to have, not need to have". The old model, which we pursued from 1994-2004, is focused on content and collection. -- the acquisition, organization & aggregation, storage and dissemination of content under organization-wide taxonomies using customized tools and containers, just-in-case it might be reusable.


How to Save the World - PKM An Update

Buzz Marketing for Technology

He described the powerful, integrated newsfeeds and personalizable news profiles, the paintakingly populated databases, and the collaborative spaces we provided as "nice to have, not need to have". The old model, which we pursued from 1994-2004, is focused on content and collection. -- the acquisition, organization & aggregation, storage and dissemination of content under organization-wide taxonomies using customized tools and containers, just-in-case it might be reusable.


PKM and the Organization - Pollard

Buzz Marketing for Technology

And the creative people who often had the Knowledge Director thrust upon them conceived of KM as a means for increasing organizational innovation, customer satisfaction and employee retention. Tools and mechanisms for surveying employees, customers and the informed public and otherwise tapping the Wisdom of Crowds (including prediction markets and decision support applications). Dave Pollards environmental philosophy, creative works, business papers and essays.

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Placing them in the larger industry perspective gives me a chance to at least drop all their names and makes it easier to decide which to profile next. Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later.

Katie Bullard Talks Data Quality, ABM, & Triathlons

HG Data

DiscoverOrg has been a pioneer in the sales and marketing intelligence software industry since 2007. We contractually agree with our customers to deliver 95 percent accurate data, which is unheard of. For companies to survive in this industry, they need to be nimble like that.

Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Customers just don’t buy into self-congratulating marketing anymore.”

Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter


I look at your profile, check your recent tweets and bio, and decide if what you are saying is useful to me. Twitter Tools Similar in concept to Facebook applications —but different—Twitter has spawned an industry in clever little tools. This is the second of a two-part series.


SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

Back in, say, 2008, a product like this would be big news. In this case, the main technical differentiator is extreme automation: SalesPredict imports customer data, builds models, scores current records, and deploys the results with virtually no human intervention.

Lead Generation Best Practices: Thought Leadership with The Funnelholic

Modern B2B Marketing

And when you leave college, you don't say "I am going to be the best B2B marketer in the software industry." Over the past couple years, large customers in the technology industry have focused on what they consider emerging markets: global and SMBs. Most pundits are going to tell you to focus on specific targets for your "pull" activities, like telling publishers you want only certain companies or industries.

WMC Interviews: Tim Young of Socialcast


The software is designed to help organizations better harness the collective intelligence of employees by providing them with a secure, internal set of tools for social networking (profiles and connections), social updating (like Twitter ) and social bookmarking with project management functionality. Current customers include retailers Hot Topic and Guitar Center. Our product development is heavily customer and end user centric in its approach and methods.

Buzz Marketing: Thought Leadership with Paul Dunay

Modern B2B Marketing

Since our customers were mostly small tech firms at the time, I remember having to wear both B2C and B2B hats interchangeably. To me, the innovation wasn't in the campaign but in the fact that it didn't use a single dollar of advertising money to put Blendtec into the top Industrial Blender for Home use category in the minds of anyone who has seen these videos.

How Your Local Service Business Can Soar with Google’s Algorithm Updates


They conduct research, look for the most convenient location, and read reviews from other customers before making a decision on which provider to use. Companies in these industries tend to have offices in the same building even if they are competitors. Guest post by Chad Crowe.

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem.

Why Financial Brands Are Investing More in Educational Content


But less overall wealth means a weaker economy, less reliable customers, and the potential for predatory practices that lead to recessions like the 2008 financial crisis. ” The focus is on providing value not just to customers, but the public at large.

Influence in Marketing: our top 30

Exo B2B

I wrote a post on the subject last year to try to define the profile of these strange creatures we call influencers. Please note that this post was about Web marketing influencers, many of which work in B2C (Business to Customers) and a few of which work in B2B.

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” You may be too close to the forest to see the trees, sometimes you may have to ask your current customers for their input.

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? Every disruptive technology is known to cause major upheavals in any industry. I service industrial companies, as you do.

2 Zero Risk Predictions for 2017

Modern B2B Marketing

There’s an article I recalled from 2008 in Psychology Today which asserts, if our behavior (as humans) is completely predictable, then it makes it easier for other people to take advantage of us. It’s time to lead the way in your industry and put AI to work!

The Top #Nifty50 Women in Technology on Twitter for 2012


Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family.

B2B marketing automation: An interview with Will Schnabel

Sales Lead Insights

Among the many new features are progressive profiling capabilities, multiple lead scoring models, social enhancements and snooze. We were actually the first in the industry to address this when we launched Share-to-Social in 2008.

10 User Generated Content Campaigns That Actually Worked


This technique, in conjunction with the growth of popular social media websites, allows modern businesses to delegate some of these brand-building responsibilities to an unlikely voice -- their customer. Nearly 4,000 customers submitted entries in a three week span.

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? you turn your customers into company/brand ambassadors.