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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Click here for tips from the Effective Marketer Blog Hello there! Slides can be seen below.

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) In 2008, revenues were up to $16.6 The first Aflac duck debuted in 2000.

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Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? Consultative selling is one of the recommended ways and that requires us to sharpen our listening and creative problem solving skills. 1 “leadership competency” of the future.

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Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

As Loren explains, "The simplest (way to create a video domain) is launching a Wordpress Blog and then embedding your YouTube, Google Video or other video sharing service commercials on the blog, one for each post, with a unique title tag and description for each post.

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Improved Email Click-Through Tracking Using Query Strings

Anything Goes Marketing

Jay Kulkarni over at B2B wrote an article on this subject called:" How can you ensure that you’re effectively tracking unique click rates on the same URLs within your e-mail creative? " hp.com/campaigns/2008/events/poweritdown/index.php ?link=2. Tags: email marketing online marketing. Well it is.

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Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

He explains how social media, to be effective, requires a significant commitment of time and effort. tags: social media marketing Facebook fan pages SEO? Are Comments the Next Social Layer?

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Best of 2008: Random but Interesting, Part 2

WebMarketCentral

He then details several disturbing examples of semantic advertising gone awry (such as ad for Olive Garden showing up "next to an article about 250 people getting sick after eating at an Olive Garden restaurant in Indiana), along with recommendations on how to use this strategy to create more effective ads and placements.