Industrial Marketing Today

JULY 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? Consultative selling is one of the recommended ways and that requires us to sharpen our listening and creative problem solving skills. 1 “leadership competency” of the future.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

The Effective Marketer

MAY 10, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) In 2008, revenues were up to $16.6 The first Aflac duck debuted in 2000.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Tomorrow People

OCTOBER 24, 2017

These companies are leading the pack when it comes to innovation, creativity, quality and, crucially, results. Inspired by internet urban myths and stories that surface on platforms like Reddit and Twitter, the videos perfectly position the brand as fun, creative and in-tune with its young target demographic. Key Takeaways.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

B2B Digital Marketer

DECEMBER 21, 2023

Our guest, Eric Holtzclaw, brings a unique perspective with his background in technology and user research, merging these domains to leverage technology effectively within marketing to connect with user communities. Helps businesses to understand customer behavior and develop more effective strategies.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy B2B Marketing Marketing Attribution 52

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. This overload made it difficult for teams to identify relevant insights or prioritize tasks effectively, leading to inefficiencies in decision-making processes. They need a clear line of sight from the product teams to enable effective investments and launch programs.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Buzz Marketing for Technology

JUNE 27, 2008

What makes an effective knowledge worker? Title What makes an effective knowledge worker? Earlier, I had proposed a theme of "What are the habits of effective knowledge workers?" Giving a talk at the Graduate School of Bangkok University, January 2008. Friday 27 June 2008 05:15 PM GDT. Altavista Amazon.co.uk

Effectiveness 100

Effectiveness Work Management RSS Marketing Management 100

Bannerflow

FEBRUARY 11, 2019

Creativity is driven by effective ad tech. For 51% of respondents, lack of time is ranked as the main blocker to creativity. Therefore, it must follow that with increased efficiency there is greater creativity? This technology, when combined with a CMP, is the perfect combination of efficiency and creativity.

Paid Search Agency 92

Paid Search Agency Advertising Agencies Work Management Marketing Management 92

Onalytica B2B

AUGUST 23, 2017

Working with influencers on a paid, owned, earned and borrowed basis- borrowing their reach, creativity and credibility, as explained by Tim Mcloughlin , Hotels.com. Traditional advertising isn’t as effective. With the above said, traditional advertising isn’t as effective as it used to be.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Webbiquity

OCTOBER 16, 2018

The key is to make it creative. The financial market meltdown in 2008 seemed like the final straw. Paradoxically, the increase in digital communications and isolating effects of “screen time” have magnified the value of and our craving for live, face to face interactions. But the story didn’t turn out that way.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Sprout Social

MAY 26, 2020

The fall was at least partly fueled by reverting to manufacturing in 2008 when more digitally literate companies were rising to the recession’s challenge and diversifying their offerings. For effective marketers, it requires a bit more, like knowing how to gather, analyze and present data. Adapting in the age of digital literacy.

Planning 142

Planning Paid Search Agency Digital Marketing Funnels Work Management 142

Valasys

MARCH 4, 2019

It means that clients can effectively go to one agency with all of the skill-sets and expertise to support their marketing objectives, as well as supporting their in-house marketing teams,” Mark further added. About Gravity Global. About JJ Marketing.

Demand Generation Agencies 56

Demand Generation Agencies Paid Search Agency Advertising Agencies B2B Marketing 56

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. The importance of the Network Effect.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Hubspot

AUGUST 25, 2016

Not all creative insights are useful. For instance, if you decided to design a four-story car with one wheel , no one w ould deny that the invention is creative, but it's not likely to be hailed as the next big thing in transportation. Creativity needs to be informed by real perspectives and grounded in a real-world context.

Creativity 28

Creativity Paid Search Agency Ideal Customer Profiles Advertising Agencies 28

NuSpark Consulting

JANUARY 11, 2013

Video is the most effective tool to achieve this. The videos need to be short, creative, and impactful, keeping costs low and capturing the audience’s attention. Partnering with media agencies that provide video and motion graphics services ensures creative production and high quality output, without a huge investment.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

ClickZ

OCTOBER 16, 2020

Personalized email marketing is more efficient and effective. Advanced personalization enabled by Liveclicker technology makes emails more appealing and more effective. 30-second summary: Advanced personalization in emails drastically improves open rate. What are the advantages of Liveclicker?

ROI 59

ROI Personalization Advertising Agencies Enterprise Management 59

WebMarketCentral

AUGUST 31, 2009

He then details several disturbing examples of semantic advertising gone awry (such as ad for Olive Garden showing up "next to an article about 250 people getting sick after eating at an Olive Garden restaurant in Indiana), along with recommendations on how to use this strategy to create more effective ads and placements.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

Hubspot

MARCH 28, 2014

I just used the adjective "creative" to describe billboard advertisements. ” Through the creative use of a wrecking ball, this billboard definitely makes the severity of this man’s headache and the strength of Tylenol clear. Kind of gross, but effective nonetheless; it definitely gets the message across.

Paid Search Agency 28

Paid Search Agency Creativity Ads Advertising Agencies 28

WebMarketCentral

SEPTEMBER 22, 2009

A more effective way to launch your branded video site is to use a service like ClipShare (paid) or PHPmotion (free). These services let you launch a 'YouTube clone' and offer various templates and plugins, similar to the strategy behind Wordpress."

Social Media 20

Social Media Optimization Media Web 2.0 20

Bannerflow

APRIL 6, 2023

When looking to effectively implement a data-driven approach, marketers need to start by collecting relevant data from various sources such as customer interactions, website analytics, and social media metrics. For example, the 2008 recession shook various economies to their core causing a 13% decline in the entire U.S.

Marketing AI 52

Marketing AI Advertising Agencies Marketing Budget Marketing & Strategy 52

Contently

JUNE 22, 2016

In the past decade, films from the Marvel universe have not only raked in over $10 billion worldwide , but have also become an incredibly effective blueprint that can help anyone who works in media. Both additive and divisible content save money by taking advantage of creative work you’ve already done. The goals are similar.

Content 84

Content Hubspot Storytelling Facebook 84

WebMarketCentral

FEBRUARY 24, 2009

Want to know how to write more effective marketing and sales copy? Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy. Avoid common grammar and usage mistakes that diminish the impact of your writing? Combat dreaded "writer's block"?

Copywriting 20

Copywriting Best Practices Classified Ads Trigger Marketing 20

Conversica

DECEMBER 20, 2022

Do you recall that this was during the 2008 Great Recession? Not to mention that these team members are best equipped to think creatively and build relationships with prospects versus crafting and sending emails to a list of targets. While that’s not the most chipper note, Conversica is in a slightly different position.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

WebMarketCentral

MAY 11, 2009

How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? What tactics are most effective at driving increased search traffic? For new websites, how can you incorporate SEO best practices into the design from the beginning? What emerging topics and techniques should SEO specialists investigate?

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

SEPTEMBER 10, 2009

5 Simple, Effective Tactics to Promote a New Website by SEOptimise Glen Allsopp reveals four websites critical to helping launch a new blog, plus the critical practice of commenting on other blogs to help spread the fame of your new site.

RSS 20

RSS Best Practices Business Blogger 20

Bluetext

FEBRUARY 14, 2024

Perhaps that is why DoD and the VC and Private Equity communities are increasingly focused on making it easier for both sides to communicate effectively with one another. There are clear opportunities for startups to secure more contracts from DoD and US Public Sector, but there are also undeniable reasons why this number remains so low.

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

ClickZ

MAY 1, 2020

Founded in 2008, Atlanta-based Cardlytics is an ad platform that operates within banks’ native digital channels. The Pinterest Partners program has over 80 technology partners and spans six specialties; Advertising, Content Marketing, Audiences, Measurement, Creative, and Shopping. From there, he joined Cardlytics in 2019.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Advertisements Advertising 117

Convince & Convert

MAY 13, 2016

These beliefs can become hardened over time into rules that may not be as effective as we think. For example, the Golden rectangle—a standard that’s been a favorite of designers since ancient Greece—was tested with a modern audience and found to be less effective than we thought (1). References. (1) 1) McManus, I.C., and Hunt, A.,

Design 110

Design Paid Search Agency Trigger Marketing Social Media 110

WebMarketCentral

SEPTEMBER 3, 2009

He explains how social media, to be effective, requires a significant commitment of time and effort. Are Comments the Next Social Layer?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

Buzz Marketing for Technology

JUNE 23, 2008

So when you grade peoples work and learning (whether by actually issuing grades or through badly thought-out performance evaluations and poor management skills), they will be less interested in learning, less interested in performing challenging tasks and less able to think creatively--the exact opposite of what we need at work.

Web 2.0 100

Web 2.0 Wiki Work Management Training 100

Buzz Marketing for Technology

JUNE 27, 2008

Ross Dawson, April 7, 2008 3:20 AM US PT. The trip was centered on speaking, client work, and meetings to prepare for the Future of Media Summit 2008. They are mechanisms that allow us to be far more effective at creating value from information flows than the tools we had at the dawn of this decade. Bests, April 8, 2008 1:30 PM.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Thursday, June 5, 2008. At the conference EduMedia 2008, TENCompetence Special Technology Track "Technology Support for Self-Organized Learners" I presented my ideas and gained experience with Start pages and their possibilities for building the learning and research environments for Self-organized learners. June 5, 2008 1:41 PM.

Web 2.0 100

Web 2.0 Organization Long Tail Marketing Webcast 100

Anything Goes Marketing

SEPTEMBER 28, 2008

Jay Kulkarni over at B2B wrote an article on this subject called:" How can you ensure that you’re effectively tracking unique click rates on the same URLs within your e-mail creative? " hp.com/campaigns/2008/events/poweritdown/index.php ?link=2. Jay suggests using web redirects on subsequent versions of the link. Well it is.

Landing Pages 100

Landing Pages Click Rate Tagging Differentiation 100

KoMarketing Associates

JANUARY 2, 2014

In late 2008, Google announced the release of their crawl error report in Webmaster Tools. Similar to successful guest post outreach, the key with collaborative blog post development is to find effective topics that are easily digestible and of interest to possible participants and their audiences. 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

In late 2008, Google announced the release of their crawl error report in Webmaster Tools. Similar to successful guest post outreach, the key with collaborative blog post development is to find effective topics that are easily digestible and of interest to possible participants and their audiences. 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

Buzz Marketing for Technology

JULY 28, 2008

July 27, 2008 at 9:05 pm. · The author’s main point is that while most organizations are now effectively functioning as and in networks, their organizational structures and management practices have been slow to make that shift, in a comprehensive sense. » Meryn Stol wrote @ July 28th, 2008 at 7:58 am Thanks!

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Oktopost

MAY 11, 2020

The COVID-19 outbreak has devastated the global economy in ways not seen since the recession of 2008. Not only that, but it’s critical that you have a strategy in place to communicate your plans and actions to your clients and partners in an effective manner. Social media offers a multi-functional and useful channel for communications.

Social Media 75

Social Media Planning Media Business 75

Buzz Marketing for Technology

JUNE 27, 2008

June 5, 2008 in Ideas , elearning , learning | Tags: 2.0 , beachcombing , e-learning , elearning , learning , new ideas , new thinking | by Shaune. April 2008. March 2008. February 2008. January 2008. June 5, 2008 at 3:53 pm. redundant or any less effective. June 6, 2008 at 11:52 am.

Peer-to-peer 100

Peer-to-peer Wiki Thought Leadership Case Studies 100