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The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network

Buzz Marketing for Technology

Wednesday, April 23, 2008. If youre new to this world, personal learning networks are created by an individual learner, specific to the learner’s needs extending relevant learning connections to like-interested people around the globe. skills) and grow into PLN producers (2.0

eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners

Buzz Marketing for Technology

eLearning 2.0 eLearning, Learning Design, eLearning Standards, Knowledge Management, Active Learning, Blended Learning, Web 2.0, Thursday, June 5, 2008. At the conference EduMedia 2008, TENCompetence Special Technology Track "Technology Support for Self-Organized Learners" I presented my ideas and gained experience with Start pages and their possibilities for building the learning and research environments for Self-organized learners. June 5, 2008 1:41 PM.

Wandering Ink " Blog Archive " How to Prevent Another Leonardo da Vinci

Buzz Marketing for Technology

Do you really think Web 2.0 It is not about tools and it isnt about students doing projects or creating their own content. It isnt about the tools, it is about attitudes, curriculums, who defines what is relevant, and who certifies that etc. And I hope that web 2.0

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The Bamboo Project Blog

Buzz Marketing for Technology

Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. I think my frustration right now is that Ive realized how firmly entrenched people are in a sort of passive, one-way view of the web. Web 2.0

Redefining the Role of the CMO

Buzz Marketing for Technology

Messaging in the digital world Nick – web is our storefront – need to try to get more customers engaged with our brand online – I don't have the fortitude to pull all the print and ad dollars offline.

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. What marketing content you serve at each phase of the buying cycle also matters.

Using Blogs to Enhance Learning – Some Helpful Tips - OpenEducation.net

Buzz Marketing for Technology

At Openeducation.net, we have taken a definitive stance regarding the use of web 2.0 We think that teachers should be tempted to put web 2.0 In other words, unless the course being taught is a technology course, the web 2.0 Web 2.0

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. We are all used to seeing case studies and they are powerful marketing content.

The complete knowledge sharing guide. | lucasmcdonnell.com

Buzz Marketing for Technology

Content Management (2). July 2008. June 2008. May 2008. April 2008. March 2008. February 2008. January 2008. content. Content Management. web 2.0. about. contact. subscribe. advertise. privacy. photos. Categories.

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Directory of Social Networks for Learning Professionals

Buzz Marketing for Technology

Knowledge, Skills and Tools for the Learning 2.0 Use the list to find one or two relevant networks to join. 2.0 : Using new technology in art classrooms (Ning , Craig. 2.0 : for those interested in Web 2.0 College 2.0 : Online Learning and Web 2.0 College 2.0: (Facebook group, Eduardo Peirano ). EdLinks : A Social network for Learning 2.0 2.0 : Instructional Designers, developers, instructors and. Web 2.0

Connecting 2 the World: Is constructing knowledge based on analysis a work literacy skill?

Buzz Marketing for Technology

Monday, July 14, 2008. The idea came to me, as I was reading, that I could use the framework presented in the book to help develop analytical skills in my students and to help them to learn to construct knowledge from data by: learning how to collect relevant data. This requires skills in: interviewing document retrieval story telling interpersonal communication skills searching skills creating links between content and perception the ability to see the other persons perception 2.

Connecting 2 the World: University vs. Workplace

Buzz Marketing for Technology

Friday, June 13, 2008. Learning will move to being department, even course-driven, with content being user-created: From LMS to VLE to PLE. TREND #2 Content Becomes Democratized l Learning content will be created by users. The content will not be controllable as it is today because there will be significantly more places where learning content will be published. I believe that use of web applications is better than a LMS for students. Web 2.0

LiveBar – Add Community to your Site in Seconds!

Buzz Marketing for Technology

A live interview with the CEO, Peter Friedman, from LiveWorld at Web 2.0 LiveBar adds contextually relevant community to your site by adding a single line of Java script to your header tag just to those pages which adds community to those pages in seconds. If you've got a site with lots of content, it probably doesn't make sense to have community features on every page. Expo about the launch of their new product called LiveBar.

The Connectbeam Social Computing Blog: Five Moves of Power Users in Enterprise 2.0

Buzz Marketing for Technology

Web Worker Daily. « Fix the Enterprise 2.0 October 10, 2008. Five Moves of Power Users in Enterprise 2.0. Harvard Professor Andrew McAfee recently penned an interesting post, Should Knowledge Workers Have Enterprise 2.0 These ratings hold the potential to undermine the spirit of "lets get people talking and collaborating" that defines Enterprise 2.0. The Enterprise 2.0 A central point of Enterprise 2.0 Fix the Enterprise 2.0

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. By the time buyers reach the Procurement stage, supplier Web sites and catalogs are the most important information sources.

Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter

WebMarketCentral

This is the second of a two-part series. Part one covered what Twitter is and why it's cool ; this post discusses Twitter etiquette, tools, and speculation about its future. How to Twitter Properly Like any other social setting, Twitter has its own etiquette. This can be confusing to new users.

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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

How can you create effective online video content on a budget? Web 2.0 Secrets by Traffic Travis The creators of SEO analysis tool Traffic Travis present a helpful mini-course on using social media to drive web traffic. Tags: Web 2.0

Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Search engine optimization, at its core, is based on relevance and authority"—and relevance and authority come from thought leadership content (e.g.,

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle.

Top Blog Posts in First Three Years of WMC

WebMarketCentral

Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings , April 29, 2007—the Alexa rankings for 42 popular Web 2.0 Web 2.0 Web 2.0 Social Tagging Sites, Part 7: The Best , June 26, 2007—the summary, after a 60-day test, of which Web 2.0

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

It is heartening to see that content is at the center of most discussions about the state of B2B marketing today. However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged.

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Industrial giants have deep pockets to create marketing content on a daily basis. How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? What is effective content marketing? What is a content audit?

64 B2B Marketing Tools and Resources

Modern B2B Marketing

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. By tracking your prospect's behaviors and web activity, you can determine their level of interest in your solution (engagement) in addition to your interest in them (demographics targeting). Using Digital, Web 2.0

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

What I do want to talk about here is the how and not the why of you should translate your features into tangible benefits if you want your marketing content to engage with prospects and convert them into customers.

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. After all, that’s how your prospects and customers will find your blog and/or Web site. It is not just optimizing words within your marketing content.

The State of the Blogosphere 2010

delicious b2bmarketing

On Facebook this month, the average user created 90 pieces of content and contributed to the more than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) Content Marketing Blogging without an audience is merely a public journal.

Focus on Content in B2B Marketing

Industrial Marketing Today

However, to be successful with social media, you have to provide real value and that usually comes from great content. The old ways of pushing out content is no longer effective. Now, B2B content marketing’s agenda is to educate and inform customers and prospects.

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Designing content for 1X use is wasteful.

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?)

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while.

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content.

It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

WebMarketCentral

The model behind traditional, interruption-based advertising was that consumers were provided with entertaining or informative content for free, in exchange for viewing ads. In social media, where viewers are often creating the content, that bargain doesn't hold up.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook.

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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Design in the absence of content is not design, it’s decoration.” Why bother with content?

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

In order to get on the buyer’s short list as early in the buy cycle as possible, your B2B website needs to provide relevant information that your prospects are looking for. You can see an example of B2B web design prices from my company’s online marketing division’s website.

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner.

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing.

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