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Are Consumer Attitudes Toward Privacy Changing?

Biznology

Unless you’re at least a little geeky about privacy and digital marketing, the DuckDuckGo search engine probably would not be on your radar. And though they’ve been around since 2008, they’re also probably not large enough to qualify as a thorn in Google’s side. The post Are Consumer Attitudes Toward Privacy Changing?

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Rensselaer Polytechnic Institute Tetherless World Constellation Launch Event - June 11, 2008

Buzz Marketing for Technology

On June 11, 2008, leading authorities on the World Wide Web will gather at Rensselaer Polytechnic Institute for an old-fashioned debate with a social media twist. Copyright © 2008 Rensselaer Polytechnic Institute. The questions for discussion will be shaped and selected by the collective wisdom of Web users from around the world.

Webcast 100
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Winter is coming: Goodbye cookies, hello contextual

ClickZ

There are other concerns about the legality of cookies, the provenance of cookie data obtained via obscure supply chains, leakage and sensitive content. As behavioral targeting enters its autumn, contextual targeting offers advertisers the opportunity to target accurately whilst still being privacy compliant.

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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

There’s an almost immediate cost reduction whenever Jivox technology is deployed as it essentially automates the production of various personalized messages, content, and ads. Research from eMarketer predicts consumers will spend $709 billion on ecommerce sales in 2020 for a total increase of 19%, the highest spike since 2008.

eCommerce 114
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Microsoft Cut IE8 Privacy Features to Sell Ads

readwrite

The privacy features sparked an internal debate in 2008 between revenue-minded executives and developers who wanted to make Internet Explorer 8 better for consumers in order to gain back the market share lost to browsers like Mozilla Firefox, the WSJ reported.

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Optimizing for Bing & DuckDuckGo

Method and Metric

So it can be easy to forget about other search engines like Bing (the default search engine on Microsoft products and Amazon Kindles) and DuckDuckGo (the privacy-focused “search engine that doesn’t track you”). Particularly, it looks at your number of followers, assuming they will be sharing your content. Content is Queen.

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How Tim Cook is transforming the Apple brand

Biznology

Millennials have been a key driving force behind Apple’s success, so it is not surprising that these emerging brand values of Apple like trust, human rights, dignity, environmentalism, and privacy are consistent with the passions of this younger target segment. And there is also a business rationale for this focus. shareholder value).