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IBM Social Computing Guidelines

Buzz Marketing for Technology

Skip to main content. IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. Since then, many new forms of social media have emerged. The effort has broadened the scope of the existing guidelines to include all forms of social computing. Below are the current and official "IBM Social Computing Guidelines," which continue to evolve as new technologies and social networking tools become available.

Attack of the Customers Press Release

Paul Gillin

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. Decision-makers believe that social media has made managing crises more difficult and more expensive,” Gillin said. “We

Trending Sources

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing?

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise.

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Paul Conley: Has the Content Marketing Dream Become a Nightmare?

B2B Memes

In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. ” He was among the first in the trade press to recognize the significance of social media. Paul Conley.

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7 Important PR Lessons Every Content Marketer Needs to Learn

Hubspot

This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation. “So, Below are seven PR lessons for content marketers (and for my relatives who still don’t understand what I do).

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Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media. As our recent Marketing Sherpa social media case study shows, social media is phenomenal for lead generation.

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media. As our recent Marketing Sherpa social media case study shows, social media is phenomenal for lead generation.

How to Summarize Content for a Business Audience

Paul Gillin

You don’t hear much about inverted pyramid anymore because length isn’t an issue online, but it’s a very reader-friendly way to present information to time-pressed people. Look to this model when summarizing content.

Backfill your corporate history onto your blog for Google

Biznology

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. Your Old Content Will Fill Google’s Missing Pieces.

How to use social media for lead generation

B2B Lead Generation Blog

Still not convinced that you should delve into social media? Maybe you think there’s no way to measure social media’s success. Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure. In the end, the team’s analysis showed a dramatic correlation between the use of social media channels and the growth of the company’s Web traffic and leads.

Marketing That Helps People? An Interview With Jay Baer

B2B Marketing Insider

As a result, I have created content that I think will help my audience. I’ve started or managed five digital marketing firms since then, including Convince & Convert , which debuted in 2008 to help corporations and agencies make better social media and content marketing decisions.

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Best of 2008 (So Far) - Blogging for Business, Part 2

WebMarketCentral

What's needed-beyond unique and useful content-to really make a blog successful? Find the answers to these questions and more in this list of some of the best posts of 2008 so far on blogging for business. Is Writing Great Content Enough to Build a Successful Blog?

Jumping Over a Mountain | chrisbrogan.com

Buzz Marketing for Technology

Covering social media business strategy and personal power. May 22, 2008. Comment by Jonny Goldstein on May 22, 2008 @ 12:19 am. Comment by Dr. Wright on May 22, 2008 @ 12:22 am. Comment by Rahsheen on May 22, 2008 @ 12:28 am. June 2008. May 2008.

Using ALL the Tools of Social Media Optimization

WebMarketCentral

The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO.

Marketers: How To Get Noticed by “Influencers”

Modern Marketing

Because there are few who are truly have influence online, and because they could come from any corner of business (they may even work for one of your competitors), the struggle to get noticed is a pebble in the social marketer’s shoe. which ran in FastCompany in 2008.

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When the Draft has "Problems"

WriteSpark

Content Marketing. Social Media. " Especially if the comments are vague and directed more to the text's presentation than content, ask the reviewer, "Is this actually an error or your preference?" Caution: Some subject-matter experts use drafts of technical white papers or press releases as the way to work through their fuzzy thinking about messages, target marketing, competitive positioning, or other factors. WriteSpark Tech Marcom Insights.

Technical Writer or Technical Copywriter? What's the Difference?

WriteSpark

Content Marketing. Social Media. « Technology PR Sessions at 2008 PRSA Conference | Main. Note: Technical copywriters may use different labels, such as technology writer, white paper writer, technical articles writer, case study writer, success story writer, content writer, or technical marketing writer.)   Technical Copywriter. Brochures, Web content, press releases, white papers, customer success stories, blog posts, and other sales material.

Six factors driving B2B social media marketing adoption

Chris Koch

We’re all getting constant advice—hectoring, even—about how we need to make social media a key part of our B2B marketing strategies right now. Two main threads underpin the logic behind these urgings: Your customers are becoming more active in social media, so you’d better get with it. Your competitors are adopting social in their marketing strategies, so if you don’t do it, they will. Customers (the younger ones, anyway) are adopting social media.

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

Just this week, I received two invaluable reports with charts and graphs to answer many of the questions that B2B marketers have about using social media. Don’t forget to check out Social Media Success Summit 2010. Social Media with Email Marketing – is it the Super Combo?

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? Can we deliver a powerful 1-2 punch by combining social media and email marketing?

The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech

Contently

Brinker—the founding editor of Chief Martec, program chair of the MarTech Conference, and co-founder of his own martech company, ion interactive—has been a leading voice in the space since 2008. What sort of influencers am I looking to connect with in social media circles?”

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. Solution: Curate content and make it easily searchable.

Best of 2008: Interactive PR, Part 2

WebMarketCentral

How do PR, SEO and social media work together to build name recognition and credibility for a company? How should marketers and PR professionals adapt to the decline of traditional publishing and the rapidly increasing influence of social media?

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12 Steps to Successful SEO

WebMarketCentral

In the real world, however, SEOs are often called in to optimize an existing site, after all of the URLs are created, the navigation is already in place and all of the content is written. First, generate a list of keywords based on the content of each page.

Inside the Current Inbound Job Market: New Data on Today's Hottest Roles & Responsibilities

Hubspot

The study also found that demand is high for inbound skills, with significant growth seen in the number of roles seeking social media, content marketing, and digital marketing skills. Social media skills were listed as a requirement in almost half of the job ads.

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Best of 2008: SEO Guidance, Part 3

WebMarketCentral

The 3 Cornerstones of SEO by SEOmoz Duncan Morris recommends explaining SEO to prospective clients using a simple triangular diagram to show the three core areas of SEO: content (on-page factors), technical issues and trust (links and ratings).

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Best of 2008: Interactive PR, Part 1

WebMarketCentral

The emergence of social media and user-generated content has radically changed the practice of PR. The articles and blog posts below—some of the best of 2008 on interactive PR, or "PR 2.0" Brave New World of Media Pitching: LinkedIn by PR Meets Marketing PR 2.0

Best of 2007: Articles and Blog Posts on SEO (Part 1)

WebMarketCentral

Because you should never write a press release that starts out with, “John Shlock Smith the Shmuck proudly announces….”) with title tags, headlines, content optimization and meta tags at the top of the list. SEO is dead? Balderdash!

Best of 2008: SEO Link Building

WebMarketCentral

The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. His deck actually covers the organic search marketinging basics—keywords, content and links.

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

The features within these functions are unusually sophisticated for a micro-business system: email includes dynamic content and a/b tests; Web pages also support a/b testing; Web forms allow progressive profiling; email and Web responses can automatically trigger a follow-up action.

B2B Marketing Lead Generation: Thought Leadership with Amy Hawthorne

Modern B2B Marketing

I’m really enjoying exploring all of the new and social media plays. Good relevant content helps your SEO and highlights your thought leadership. PRWeb – write a press release and link it up. With the multitude of promotion channels today (ie: social, blogs, email), what is your advice for B2B marketers striving to increase marketing ROI ?

It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns

Modern B2B Marketing

Author: Renata Bell As the primaries heat up, politicians are leveraging digital marketing and social media to capture the hearts (and votes) of U.S. Then, we’ll look at how candidates have adapted their strategies to take their message to social media platforms.

B2B Marketing Thought Leadership: Tom Pick

Modern B2B Marketing

I started experimenting with social bookmarking sites like Digg, del.icio.us A recent post on your blog discusses using blogs for social media. What opportunities do you see for companies to leverage social media and blogs to increase inquiries and improve Marketing ROI? "Here's my latest press release, please write about me" rarely works. I recently heard someone make the point that "everyone is the media now."

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You’re Not Always the Right Person for the Job

Content Standard

Starry-eyed children sat perfectly still in holiday attire, while their parents stared straight ahead, mind somewhere else—maybe focused on work, finances, the 2008 Bordeaux waiting for them at home—but attentive nonetheless. We all know the world doesn’t need more content.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

It is heartening to see that content is at the center of most discussions about the state of B2B marketing today. However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged.

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Industrial giants have deep pockets to create marketing content on a daily basis. How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? What is effective content marketing? What is a content audit?

Focus on Content in B2B Marketing

Industrial Marketing Today

However, to be successful with social media, you have to provide real value and that usually comes from great content. The old ways of pushing out content is no longer effective. Now, B2B content marketing’s agenda is to educate and inform customers and prospects.

Klout Founder says Lithium deal will propel new development

grow - Practical Marketing Solutions

The genesis of Klout circa 2008. Whether you love Klout or hate the idea of social influence metrics, the story of Klout’s unlikely start and ultimate financial victory is fascinating. So in August of 2008, I quit everything I was doing and went all-in on Klout.”.