Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

FAQ 95

FAQ Paid Search Agency Content Marketing Work Management 95

Martech

MAY 18, 2022

A friend of mine had taken me to the house and home studio of Draxtor Despres, an award-winning documentarian, who I was interested in interviewing for a piece I was writing. Despres had been making some remarkably interesting mixed media content, and I was eager to understand his creative process. Processing.Please wait.

Rules 144

Rules Planning Work Management Advertising Agencies 144

Buzz Marketing for Technology

SEPTEMBER 29, 2008

quality links are those based on quality content, authenticity, and trust — whether they are formed from code or over breakfast at a place down the road from Benjy’s cafe. :). in 50 Words - Liz Strauss at Successful Blog - Thinking, writing, business ideas. September 29th, 2008 at 1:06 pm. Community Newsletter.

Personalization 100

Personalization Blogspot Network Marketing Business 100

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? If you are not a professional copywriter, coming up with new content regularly can be a difficult task.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Convince & Convert

JUNE 1, 2014

But after I pondered it for a few minutes, gave a speech to the Marketing Association for Credit Unions in Montreal (thanks for having me), endured a flight delay and finally boarded the tiny aircraft where I am writing this post in TextEdit (no Wi-Fi), I decided to embrace this development because it gives me a chance to remember some things.

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

Martech

MAY 18, 2022

A friend of mine had taken me to the house and home studio of Draxtor Despres, an award-winning documentarian, who I was interested in interviewing for a piece I was writing. Despres had been making some remarkably interesting mixed media content, and I was eager to understand his creative process. Processing.Please wait.

Rules 98

Rules Work Management Advertising Agencies Paid Search Agency 98

Content Standard

NOVEMBER 19, 2015

As brands enter the editorial space and work to develop a content marketing program that tells stories rather than pushes product benefits, marketing teams could benefit from creating their own Editor’s Letter. Gwyneth Paltrow wrote the first goop newsletter from her kitchen table, unsure of exactly what it would be about.

Budget Programs 40

Budget Programs Planning Content Marketing Content 40

Content Standard

NOVEMBER 19, 2015

As brands enter the editorial space and work to develop a content marketing program that tells stories rather than pushes product benefits, marketing teams could benefit from creating their own Editor’s Letter. Gwyneth Paltrow wrote the first goop newsletter from her kitchen table, unsure of exactly what it would be about.

Budget Programs 40

Budget Programs Planning Content Marketing Content 40

Martech Advisor

SEPTEMBER 26, 2019

Statistics show that podcasting is here to stay, with a 15% increase in the number of listeners of monthly podcast between 2008 and 2018 and an 86% year over year increase in U.S. You can do this by providing exclusive content, such as additional information, content and interviews. Repurposing or Beta-Testing Content.

Merchandising 79

Merchandising Advertising Agencies Advertising Mediums Marketing Proposals 79

Content Standard

SEPTEMBER 30, 2015

In 2008, Facebook announced “friends of friends” as part of its privacy settings, allowing users to share content with not only their immediate friends but the friends of those friends, greatly extending the reach of a user’s audience. The Power of Unique Content. Unique content is what pulls it all together.

Brand Identity 40

Brand Identity Branding Word of Mouth Content 40

WebMarketCentral

MARCH 23, 2009

Writing for the web involves requires as much art as any other form, plus another level of science. Any type of marketing copywriting is a blend of art and science. Here are some tools, tips and guidance for crafting more effective and compelling web copy, from among the best articles and blog posts on web and SEO copywriting from last year.

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Newsletters. May 19, 2008. Write to be Read. Though one should write with robots in mind, this is still a human network, so write as if you want someone to actually read your profile. Get the entire series by subscribing to this blog , and subscribe to my free newsletter here. chrisbrogan.com.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Ambal's Amusings

SEPTEMBER 17, 2009

We have invited B2B Experts to shed light on the following question: " What is your one tip on how B2B marketers should forge customer relationships by providing compelling content? Patsi Krakoff's blog Writing on the Web. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Get Content.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Content Standard

FEBRUARY 4, 2016

Is content marketing a bubble on the verge of bursting? A recent study by TrackMaven finds that the volume of content marketing increased by 78 percent in 2013 and 2014, while engagement decreased by 60 percent. Perhaps it’s time to shift gears: Stick with the current form of marketing but up your content technology game.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Buzz Marketing for Technology

JUNE 28, 2008

Skip to content. May 12, 2008. From “Stories from the Near Future,&# the 2008 New Yorker Conference. Watch more videos from the 2008 New Yorker Conference. AUDIO: The Campaign Trail Podcast : June 26, 2008. AUDIO: The Campaign Trail Podcast : June 12, 2008. George Packer writes from Colombia.

Video Marketing 100

Video Marketing Privacy Policies RSS Conference 100

Content Standard

FEBRUARY 4, 2016

Is content marketing a bubble on the verge of bursting? A recent study by TrackMaven finds that the volume of content marketing increased by 78 percent in 2013 and 2014, while engagement decreased by 60 percent. Perhaps it’s time to shift gears: Stick with the current form of marketing but up your content technology game.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Content Standard

AUGUST 31, 2017

Second, many millennials graduated college and entered the workforce around the 2008 financial crisis. As a senior in college, I was tasked with writing a case study about Zappos’ corporate culture , and I immediately fell in love with the company even more. Not Really appeared first on The Content Standard by Skyword.

Loyalty 57

Loyalty Brand Identity Branding Peer-to-peer 57

Industrial Marketing Today

MAY 3, 2010

Make a plan: Even before you start writing content and posting, you need to have a clear set of goals. Write about what matters to your readers: You are passionate about your company and want to write everything about its products and services. Do you want them to sign up for your newsletter? Lead them to it.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

AUGUST 10, 2010

Rather than write detailed explanations for each setting, let me show you a screen shot of my settings from another blog. I keep these checked to avoid any duplicate content issues. Spend 80% of your time writing engaging content and the rest of your time on optimizing your blog. Search engines don’t convert, people do.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

APRIL 20, 2010

The first report is titled “2010 Social Media Marketing Industry Report” and it is from Michael Stelzner , the founder of WhitePaperSource and the author of Writing White Papers. Just this week, I received two invaluable reports with charts and graphs to answer many of the questions that B2B marketers have about using social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Onalytica B2B

MAY 16, 2018

and she said “no go write a thank you note”. So I graduated college and I started my speaking business, speaking about customer service and writing about it and researching about it, and that’s where it all started. So that’s a pretty powerful way of getting good content from thought leaders and influencers.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Buzz Marketing for Technology

OCTOBER 4, 2008

Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution.

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Ambal's Amusings

AUGUST 5, 2010

Technical White Paper: Microsoft - Partitioned Table and Index Strategies Using SQL Server 2008. As a result, these readers have a vested interest in the technical content and often will dedicate as much time as necessary to thoroughly read the information in detail to better understand their solution-oriented messages.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

MAY 21, 2010

Create content – It is easy to get bogged down with the design aspects of a company blog. Keep your focus squarely on finding topics that are of interest to your target audience and developing content. After all, blog content is what will influence people to take a desired action. I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 12, 2010

We want our sales team to have some flexibility in order to close the sale I think Anne Holland summed it up nicely in her blog post by writing… Whatever the reason, you need to keep two human factors in mind: #1. We can only provide prices after a formal RFQ process 5. There is no secrecy.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

MAY 31, 2010

You have full control over this SEO technique since you can add, edit code and content at anytime. Don’t write headlines purely for the search engines; relate it to the overall theme of your blog post. It automatically optimizes your titles, generates META tags and avoids the typical duplicate content found on WordPress blogs.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. It is always a good idea to serve up your marketing content in different formats but your text is the key component.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Buzz Marketing for Technology

JUNE 27, 2008

Get the latest headlines each day: Wired Campus e-newsletter | RSS. January 16, 2008. They don’t understand what the Internet really is: a vast network with many different content providers. —Hurley Goodall. --> Posted on Wednesday January 16, 2008 | Permalink | Comments. About The Chronicle. In the Comments.

Copyright 100

Copyright Peer-to-peer Privacy Policies RSS 100

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. If Your Story is Inconsistent, At Least Leverage Your Content Ouch.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

APRIL 15, 2010

But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level. Is Your Company in the Content Marketing Industry? Previously, content about Kodak products would have been created by the media. Smart, optimized content.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Industrial Marketing Today

JULY 20, 2010

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. Instead, kids ask, ‘Do we have to leave school now?’

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Convince & Convert

SEPTEMBER 7, 2010

Stratten writes: &# The space between the best services, often what a new customer receives and the worst experience is what I call the Experience Gap. link] bagarner Nice write up. As you know, you’re my living example of how to write a blog. As you know, you’re my living example of how to write a blog.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Industrial Marketing Today

SEPTEMBER 27, 2010

Solution: You have two primary responsibilities; a) make sure your website is easily found so your company can get on the shortlist early if you hope to be considered in the decision making stage and b) serve up content in different formats and be relevant to various stakeholders. Solution: Curate content and make it easily searchable.

Social Media 60

Social Media Social Marketing Media Planning 60

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Certainly, there is a benefit to creating content on a daily basis. But remember, every successful content creator starts the same way – with no audience, and a blinking cursor.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117