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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)


In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What type of content is most effective? What are the top barriers to adopting social business practices? Social Fresh ). Social Fresh ).

How to write for social media


This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through. He was a monthly columnist for BtoB magazine for seven years.

Trending Sources

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing?

The Bamboo Project Blog

Buzz Marketing for Technology

Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. isnt about the fact that learning professionals can now publish learning content without going to a webmaster or needing highly sophisticated tools.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise.

Grow Your Wiki

Buzz Marketing for Technology

social. social media. user generated content. Web Content 2007. Jun 26, 2008 0. Jun 25, 2008 0. Jun 25, 2008 0. Social Enterprise: Interview with 7thFloor Magazine. La Rivoluzione dei Social Media entra nelle Imprese (Italian).

Wiki 11

Paul Conley: Has the Content Marketing Dream Become a Nightmare?

B2B Memes

In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. ” He was among the first in the trade press to recognize the significance of social media. Paul Conley.

Chuck's Blog: Why Supporting Knowledge Workers Is Hard For IT

Buzz Marketing for Technology

« A Pretty Good Discussion -- ON Magazine | Main. Storage Virtualization and Data Migration » June 10, 2008. I ran into this when I was launching our internal social media proficiency effort. Posted by: Tony Karrer | June 11, 2008 at 08:01 AM. June 2008.

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The Top #Nifty50 Women in Technology on Twitter for 2012


This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Jeanette leads the Social & Digital Marketing team at Cisco.

Secrets of Social Media Marketing – a podcast with Paul Gillin

Buzz Marketing for Technology

There is no doubt the speed of change in the media space is blinding. Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert.

Wikipedia Management for Dummies


” you ask, “I can do everything my client wants with my own sites, through social media like Facebook and Twitter , and through SEO.” The shifting sands – no matter what you do, the Wikipedians have as much ownership of your own content as you do.

Invisible Brand Marketing Is Not Just a Facebook Problem!

Digital B2B Marketing

Others have finally jumped on the social media bandwagon, adding their own voice to the marketing cacophony of Facebook. Social: Twitter Click Rates Are Falling. Facebook isn’t the only social network where brands aren’t reaching their audience as effectively today.

Best Social Media Stats and Market Research of 2010 (So Far)


Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives?

Why Failing to Fact-Check Could Ruin Your Content Marketing


My time as a researcher may be over, but I still rely on many of the same skills now that I help manage Contently’s editorial services. But I recommend bringing in a second person to have more of a focus on validating the content.

Hillary Clinton Is Borrowing Marketing Tactics From Taylor Swift (And It's Working)


While most celebrities' personalities and lifestyles can seem way out of reach for us "normal" folk, both Taylor Swift and Hillary Clinton find ways to relate to their fans and followers using social media. Swift's been known to send surprise gifts to her social media followers, too.

Does Your Native Content Dream Team Have What It Takes?

Content Standard

Last month, the CMO–your boss—tasked you with a very clear objective: Increase the presence of the company’s brand with an aggressive content marketing strategy. You’ve been interviewed by top marketing publications for your stance on native content.

Content IS your Brand

Buzz Marketing for Technology

Therefore shoppers (B2C) and buyers (B2B) are armed with more data than ever before and its going to get worse thanks to social media. world all you have now is your content. world – content is King. It's been a game of whoever can create the most content wins.

Best of 2008 (So Far) - Cool Web Tools, Part 2


Here are more of the most useful business, social media and web marketing tools of 2008. feedkiller feedkiller is an rss mixing tool that lets you combine a variety of content into your website or favorite rss aggregator with a single rss feed.

Attack of the Customers Press Release

Paul Gillin

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks.

The information processing view of humanity

Buzz Marketing for Technology

Recent Media Appearances. « Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity.

Best of 2008: Social Media Optimization, Part 1


Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Social Tagging

Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Written by Josh Catone / May 12, 2008 5:00 AM. / Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. EngineS WEB | May 12, 2008 6:12 AM. Posted by: John Elar | May 12, 2008 6:13 AM. Posted by: steveballmer | May 12, 2008 6:21 AM. Posted by: Janusz | May 12, 2008 6:27 AM. Posted by: Matthew | May 12, 2008 8:38 AM.

Six factors driving B2B social media marketing adoption

Chris Koch

We’re all getting constant advice—hectoring, even—about how we need to make social media a key part of our B2B marketing strategies right now. Two main threads underpin the logic behind these urgings: Your customers are becoming more active in social media, so you’d better get with it. Your competitors are adopting social in their marketing strategies, so if you don’t do it, they will. Customers (the younger ones, anyway) are adopting social media.

Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

Content Migration. Content Management (CMS). © 2006 Prescient Digital Media. Next: Realizing your content management wishes. intellectual property is contained in the messages and attachments they send through their e-mail systems (source: Message Therapy, CIO Magazine, January, 2005). According to Seth Gottlieb , the Content Management and Collaboration Lead at Optaros , â??a s ability to manage content (particularly on the enterprise intranet).

Best Social Media Stats and Market Research of 2009


Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. Who’s really using which social media networks?

How Celebrities Market Themselves: Inside Jordin Sparks' Rebranding Campaign


She went on to sing that hit 2008 song "No Air" with Chris Brown, which sold over 3.5 She then signed with one of Sony's major labels, sold over 12 million records, got huge on social media, was nominated for a Grammy, and had three top-10 billboard hits with Chris Brown.

FIFA World Cup: Social Media Roundup


While you wait for the big game on Sunday, you may want to check my Social Media highlights for the major sports event in the world. Lead weekly news magazine in Brazil (Veja) brings the #calabocagalvao meme to center stage (via @dystyler ). Old Media vs. New Media.

Best of 2007: Marketing Research


Does advertising on social media sites really work? until the entire planet has seen your content, but more like bouncing a basketball--if you throw the ball against the ground, you'll get a big first bounce, followed by a series of successively smaller bounces.

The 8 Layers of a B2B Web Marketing Plan


That makes SEO—keyword research, meta tag and content optimization, and link building—the logical starting point for web marketing. The quality of the leads tends to improve as more targeted media are used.

Building a Playful Brand, Brick by Brick: The History of Lego Marketing


To read more content like this, subscribe to Agency Post. In 1999, it was named "Product of the Century" by Fortune Magazine. In 2008, Lego's owner Kjeld Kirk Kristiansen was inducted into the U.S. 2008: CUUSO's Idea Crowdsourcing.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

It is heartening to see that content is at the center of most discussions about the state of B2B marketing today. However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged.

B2B Marketing Thought Leadership: Tom Pick

Modern B2B Marketing

I started experimenting with social bookmarking sites like Digg, A recent post on your blog discusses using blogs for social media. What opportunities do you see for companies to leverage social media and blogs to increase inquiries and improve Marketing ROI? The "best" writers aren't necessarily employed by trade magazine or analyst firms; this is now determined by the wisdom of crowds in the marketplace.

B2B 0

Snapchat is Growing Up


And regardless of your preconceived notions about it, this photo/video sharing app has quickly become popular with adults over the last year, making it a serious contender in the social media world. Also, be sure to post often since content disappears after a brief amount of time.

The Top #Nifty50 Women in Technology on Twitter for 2012


This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Jeanette leads the Social & Digital Marketing team at Cisco.

Visible Expert Profile: Jay Baer

Hinge Marketing

Jay Baer, president of the digital marketing consulting firm Convince and Convert , didn’t set out to become one of the world’s top social media and content marketing experts. Content Marketing. Social Media, Blogging, and Email.

KEO Marketing Sponsors B2B Marketing Growth Event for BMA Phoenix

KEO Marketing

Titled “Achieving Growth in the B2B Media Market – A ‘How to Guide,’” the event’s second session will be led by Paul Miller, group president, industry, for Penton. Penton is a business-to-business information provider who produces more than 110 magazines and associated websites, and about 60 industry events. Miller will share what it takes to drive change in a traditional media culture.

4 Excellent Examples of Creative Google+ Business Pages


When Google+ launched, companies were at a loss trying to find a way to utilize the new social network for business. Time Magazine. Consider testing out your own topic Circles to help you deliver relevant content to segmented groups within your business' target audience.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook.

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

Above the fold: the top half of the New York Times, July 2, 2008. These ad units, which include static graphics, videos and/or interactive rich media, are displayed on a web page or in an application. Native advertising in The Atlantic’s online magazine.

Best Website, UX and Mobile Design Guides and Tips of 2011


40 Beautiful and Inspiring Examples of Slideshows in Web Design by Tripwire Magazine. ” 30 Awesome Social Icon Packs by Webdesignersblog. Your Website is Killing Me by Social Media Explorer. From 2008.”