Buzz Marketing for Technology

SEPTEMBER 30, 2008

Make Your LinkedIn Profile Work for You. May 19, 2008. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. LinkedIn has an official opinion on connecting up with others.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Brandpoint

OCTOBER 2, 2019

She’s been with IBM for over four years, where she is responsible for the development, measurement and execution of the brand’s social media content strategies. What advice do you have for marketers to sound as informed as possible while writing content that targets an industry they may be unfamiliar with?

Research 107

Research Ad Building Storytelling Content 107

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. For the foreseeable future, content will remain as king. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Marketing Insider Group

NOVEMBER 3, 2014

This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! At the AWeber Ascend Digital Marketing Summit , I shared my view on how the future of marketing is all about content marketing. Content is the fuel. Content Marketing'

Content Marketing 100

Content Marketing Content Marketing & Strategy Act-On 100

Webbiquity

JANUARY 22, 2019

Facebook, Twitter, and LinkedIn were social networks started by entrepreneurs. Year founded: 2008. Mark Galloway: For sure email combined with digital thought-leadership content to a scrubbed list of ideal customers was the most effective. You can connect with Mark Galloway on Twitter and LinkedIn. They’re creative.

Marketing AI 175

Marketing AI B2B Thought Leadership Thought Leadership B2B Sales 175

Marketing Insider Group

SEPTEMBER 22, 2014

Last week I was honored to kick off the NewsCred Content Marketing Summit. So I decided to change up my standard Content Marketing Imperative talk. And explain a little more about why I bet my career on content marketing. The reason is because all of us are now firmly in control of our content experiences.

Content Marketing 100

Content Marketing Paid Search Agency Opt-out Content 100

illumin

SEPTEMBER 25, 2023

This new platform was quickly followed by MySpace and LinkedIn in 2003. LinkedIn was an equally big development, with the networking site remaining the primary professional space online today. In 2007 to 2008 Twitter also introduced Promoted Tweets. MySpace marked a shift in social media into the mainstream.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Zoominfo

AUGUST 3, 2022

For instance, in 2008, the committee took nearly a year to declare a recession occurred. If you have a co-marketing partnership with another company and you can work together, you can essentially double your power,” says Kate Erwin, head of content marketing for Contractbook , a Danish contract automation company.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

Smashmouth Marketing

MARCH 14, 2020

One of the most respected VCs out there, Sequoia, just released a memo to its portfolio companies comparing this year’s impact on business to be similar to 2008. MQLs and HQLs are generated in many ways – typically through content syndication, email marketing or telemarketing. Companies obviously have to prepare. Virtual Events.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Thinkers360

MARCH 22, 2024

Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. Highlighted Content : 33. A brand doesn’t need content that says its product is great.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Biznology

APRIL 24, 2017

30% of marketers cite LinkedIn as their preferred social network. 27% of B2B marketers identify social media as an “indispensable” tool for content distribution ( Regalix ). 1,500 and 15,000 pieces of content that Facebook could potentially show in your news feed each time you log on to the site. (Business.com).

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Valasys

JULY 31, 2020

On 28th of July 2020, Industry Drive, a leader in business journalism and NewsCred, a global leader in enterprise content technology jointly announced Industry Drive’s acquisition of NewsCred’s Content Marketing Studio. Industry Drive has also acquired the Content Services of NewsCred including assets, people, and clients.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Hubspot

JANUARY 7, 2014

Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for. This is certainly understandable, given all of the projects on their plates on a daily basis -- from setting up workflows , to analyzing blog metrics , to creating premier content.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

B2B Digital Marketer

MARCH 30, 2023

Jay shares his thoughts on the importance of creating valuable content for both current customers and new prospects. He emphasizes the need to tell a bigger story with top-of-the-funnel content that isn’t directly related to your product or service, and how this can help engage and captivate your audience.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

B2B Digital Marketer

DECEMBER 21, 2023

We explore the essential components of building a strong digital presence, the role of educational content, and the strategic use of social media and SEO. Furthermore, we classify B2B buyers into distinct personas, discussing their unique attributes and their implications for business strategies.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy B2B Marketing Marketing Attribution 52

Martech Advisor

DECEMBER 3, 2019

Content is published at an unprecedented rate now, and attention is the most precious resource, while it gets harder and harder to trust brands. I remember my first guitar lesson, in 2008, where my tutor taught me a simple phrase to remember string names – EADGBe, in the right order. Create Ephemeral Content.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. It is not just optimizing words within your marketing content. Why is it important?

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Valasys

MARCH 11, 2020

The integration of Hootsuite with Oracle Eloqua allows customers to view campaigns & social content together in the Oracle Eloqua calendar. Creating new social content directly in Oracle Eloqua allows marketers to be published through Hootsuite.

Eloqua 59

Eloqua Marketing Automation Services Advertising Agencies Paid Search Agency 59

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

nDash

OCTOBER 16, 2018

I bet you weren’t expecting scripture references in our content marketing blog, but there ye go! Our category of content community — like all examples of brand category creation — isn’t really new at all. In other words, we’re going to briefly examine the history of content communities. Newspapers

Communities 49

Communities Practices Content Marketing Management 49

SpotMe Blog

JUNE 13, 2023

Content development: The content, from presentations and panel discussions to interactive workshops, is the heart of any pharma event. Top pharma event management companies will help develop an impactful program, source high-caliber speakers, and ensure all content is compliant with industry regulations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Martech Advisor

NOVEMBER 22, 2019

Table of Contents. The global acceptance of social media platforms such as Facebook, Instagram, TikTok, and LinkedIn has largely influenced the online reach of companies. It includes content publishing, tracking, and measuring. Content Publishing. Republishing Content. What Is Social Media Automation?

Marketing Automation Services 91

Marketing Automation Services Social Media Paid Content Automation 91

Valasys

FEBRUARY 20, 2023

Social media marketers need to stay on top of marketing trends , grow brands, promote blog posts, streamline workflows, and collaborate with teams to curate content on the fly. In addition, they need to create marketing campaigns that work with automated social media content and track social media analytics so they can pivot when needed.

Social Media 40

Social Media Paid Content Budget Programs Enterprise Management 40

WebMarketCentral

SEPTEMBER 10, 2009

I even have our website on my vehicle," and Mark Alves : " Participate in Yahoo Answers and LinkedIn Answers where you can demonstrate your expertise, get associated with relevant keywords and put your URL out there." Content Marketing: How do you write to entertain readers?

RSS 20

RSS Best Practices Business Blogger 20

Exo B2B

MARCH 8, 2018

To create action, you need content and relationships.” Regular presence on a multitude of social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, SnapChat, Google +, Quora, etc.). CEO, Marketing Insider Group, speaker, co-author « The Content Formula ». Active blog and other publications.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Varicent

MARCH 8, 2018

As a business, we’ve got to a place where our industry-leading scale and resiliency means we’ll deliver your critical content with consistency, quality, and security across every device, every time. The DNA of my team looks a lot different than what it would have in 2008, and that’s been driven by technology.

Enterprise Management 81

Enterprise Management Startups Paid Content Top of Funnel 81

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Why is online reputation management so important? How does social media relate to SEO?

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

OCTOBER 27, 2008

so far in 2008. The 100 top Web apps for 2008 by Webware The top 100 web applications as chosen by Webware readers, across 10 categories including browsing (e.g. He includes some highly compelling figures for support: " MarketingExperiments Journal investigated whether viral video content could actually produce click results.

Social Media 20

Social Media Web 2.0 Optimization Media 20

Hubspot

FEBRUARY 17, 2017

Builds more content. Zappos employee advocacy program is one of the oldest, going all the way back to 2008. 4) LinkedIn. LinkedIn encourages its employees to openly share their job experience on Twitter using the #LinkedInLife hashtag. Apart from talent branding, a company-wide hashtag: Promotes your brand. Adobe life.

Paid Search Agency 73

Paid Search Agency Examples Companies Curation 73

WebMarketCentral

SEPTEMBER 23, 2008

Learn the answers to these questions and more in some of the best blog posts and articles on website design published so far in 2008. What separates effective navigation from poor design? Obviously, this is a great post to read before undertaking that redesign effort.

Design 20

Design Marketing Websites CMS Development Best Practices 20

Hubspot

FEBRUARY 23, 2017

Friendster’s launch paved the way for sites like LinkedIn (2002), Myspace (2003), and Facebook (2004) to launch networks with similar features, such as Myspace’s Top Eight friends, Facebook friend groups, and LinkedIn connections. At its peak, Friendster had roughly 115 million users around the world. Source: Wayback Machine.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Marketing Insider Group

DECEMBER 3, 2019

These factors can make successful content marketing far from a simple task for many technology brands. A LinkedIn report found that 78% of IT buyers need information and guidance to make decisions about their IT environment, and 67% are more likely to make a purchase from a vendor who educates them at each stage of the decision process.

Enterprise Management 279

Enterprise Management Work Management Marketing Management Effectiveness 279

Top Rank Marketing

JULY 5, 2023

It’s been 15 years since Seth Godin declared that content marketing is “the only marketing that’s left.” Amusingly, Godin had not actually heard of the term “content marketing” back in 2008 according to Joe Pulizzi, who shared the experience of participating in a teleseminar for the reputed author’s book tour.

B2B Marketing 69

B2B Marketing Top of Funnel Marketing & Strategy Marketing Strategy 69

ClearVoice

JANUARY 29, 2024

The LEGO Ideas campaign , launched in 2008, invites LEGO enthusiasts to create original builds, which are showcased on the LEGO Ideas website. The Value of Audience Engagement in Content Development Each piece of content you put out there has to have an objective, whether that’s brand awareness , better search visibility , or more sales.

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69

ClearVoice

FEBRUARY 25, 2022

That perceived bubblegum image with mass appeal actually masks a sharply savvy businesswoman who understands the power of content in developing and growing a brand. So shake it off swiftly and take a look at how you can borrow Tay-Tay’s approach for your own content marketing work. Take control of your content.

Top of Funnel 120

Top of Funnel Content Marketing Work Management Marketing Budget 120

Buzz Marketing for Technology

JUNE 27, 2008

Social Search at LinkedIn Beats Google. Written by Bernard Lunn / May 21, 2008 11:15 AM. / Business social network LinkedIn. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. When LinkedIn Wont Work. RWW Daily by Email.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100