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Technology PR Sessions at 2008 PRSA Conference

WriteSpark

Content Marketing. » Technology PR Sessions at 2008 PRSA Conference.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions.

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Rensselaer Polytechnic Institute Tetherless World Constellation Launch Event - June 11, 2008

Buzz Marketing for Technology

On June 11, 2008, leading authorities on the World Wide Web will gather at Rensselaer Polytechnic Institute for an old-fashioned debate with a social media twist. Copyright © 2008 Rensselaer Polytechnic Institute. Tetherless World Constellation Web Site. 110 8th Street, Troy, NY 12180 (518) 276-6000.

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The TV Is No Longer a TV

Chris Koch

Between 2008 and 2013, 5 million (or 5%) of US cable subscribers cut the cord, with 1.3% That’s because our new content providers, Hulu and Amazon Prime, are as easy to watch on a computer, an iPad, or, in a real pinch, a phone, as they are through the Roku device attached to the former TV. It’s All About Screens Now.

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The Competitive Imperative of Learning

Buzz Marketing for Technology

Jump to: Page Content , Site Navigation , Site Search , Current Issue. July-August 2008. > Her most recent previous HBR contribution was the March 2008 article “Is Yours a Learning Organization?” Copyright © 2008 Harvard Business School Publishing Corporation. Archive and Back Issues.

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The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. It is not just optimizing words within your marketing content. Why is it important?

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Focus on Content in B2B Marketing

Industrial Marketing Today

However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content.