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Are Consumer Attitudes Toward Privacy Changing?

Biznology

Unless you’re at least a little geeky about privacy and digital marketing, the DuckDuckGo search engine probably would not be on your radar. And though they’ve been around since 2008, they’re also probably not large enough to qualify as a thorn in Google’s side. The post Are Consumer Attitudes Toward Privacy Changing?

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Privacy Compliance: How Your Company Can Comply with Regulations and Why It Matters

B2B Digital Marketer

Have we set ourselves up to be ready for the privacy-first world? When it comes to data and privacy compliance , most people think that it only matters to the big brands like Google, Apple, and Facebook. Customers are becoming more and more conscientious with the privacy of their data. Are you complying with the regulations?

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It’s Data Privacy Day. Again. Still.

The Customer

Data Privacy Day, Jan. 28, is an international effort to spread awareness about data privacy and educate individuals on how to secure their personal information. It also works to encourage businesses to respect privacy and be more transparent about how they collect, store and use data. Manage your privacy settings.

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Click Fraud, Data, and PrivACY: How to Avoid PPC Fraud and Protect Your Data

B2B Digital Marketer

How have we set ourselves up to be ready for that privacy-first world? When it comes to click fraud , data, and privacy, most B2B companies may not put a lot of thought on what happens to it. With more and more marketing activities being digital , companies must know how to successfully leverage data. Ask the PPC: [link].

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Why account-based marketing is a game changer for Japan

Biznology

With what level of sophistication are companies in Japan practicing B2B marketing today? Consider this: fewer than 5% of Japanese B2B companies even have marketing departments. This all changed with what we call the Lehmann Shock in 2008. But companies don’t have the skills and the internal resources.

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The future of data management platforms in the era of CDPs

Martech

Will an increasing reliance on first-party data managed through CDPs, plus all the privacy issues surrounding third-party data, conspire to make DMPs extinct? That was back in 2008. “Do we become a CDP like so many other companies? Have DMPs been around so long we just take them for granted (like “big data”)?

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Winter is coming: Goodbye cookies, hello contextual

ClickZ

As behavioral targeting enters its autumn, contextual targeting offers advertisers the opportunity to target accurately whilst still being privacy compliant. To understand the significance of this acquisition, we need to understand the company. So why have these companies invested so much in acquiring contextual capabilities?