Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)
Customer Experience Matrix
NOVEMBER 19, 2008
My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors. So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. This doesn’t particularly surprise me, although seeing Alterian, Aprimo and Neolane rank well below Manticore Technology and Market2Lead is odd.