Getting More Out of Each Click with "Post-Click Marketing"
DECEMBER 8, 2008
The Vendors Here are six services that offer post-click marketing analytics: VisitorTrack , from netFactor -in the company's own words, VisitorTrack is"like caller ID for your website.(it) LeadGenesys offers broad functionality for tracking email campaigns and website visits.
Low Cost Systems for Demand Generation
Customer Experience Matrix
FEBRUARY 4, 2009
Pardot : another pretty powerful product; see my blog review from December 2008. Treehouse Interactive : another company I spoke with recently, and another one I’m not writing about yet because they showed me some features that won’t be released for a while (early March). The company has a low profile but has been selling its demand generation product for nearly ten years. They aim to be a complete business operating system for very small companies (under 25 employees).