Remove government
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Defense Tech Marketing To Seize More DoD Opportunities

Bluetext

Government efforts to engage PE and VC-backed startups puts federal marketing and messaging in the spotlight Venture Capital-backed companies accounted for less than 1% of the $411 billion DoD contracts awarded last year. Entrenched government contractors know the language of Washington and what messages will resonate with stakeholders.

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How Millennial Skepticism Will Shape Brands In The Future

Biznology

A key reason for this lack of optimism among these younger generations is the disruptive impact from the 2008 great recession. Will their pessimism deter economic growth, or instead encourage innovation and even create new opportunities for re-positioning brands and engaging employees?

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Each workshop is its own learning process.

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Grow Your Wiki

Buzz Marketing for Technology

governance. government. online communities. Jun 26, 2008 0. Jun 25, 2008 0. Jun 25, 2008 0. BlackBerry. boris mann. change management. citizen journalism. Clay Shirky. collaboration. Collaborative Technology. collective action. Confluence. conversation. Course Using Wiki. creativity. data center. conference.

Wiki 100
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Q&A with Acquia Chief Marketing Officer, Lynne Capozzi

ClickZ

After IBM, I got bit by the startup bug again and served in a few chief marketing officer roles at Systinet, which was acquired by Mercury Interactive, and JackBe, which was acquired by Software AG, before coming to Acquia, first in 2008 and again in 2016. I first joined Acquia in 2008, leaving in 2011 to run a non profit.

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Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki

Buzz Marketing for Technology

HP Communities. Search: HP Communities. Communities of Practice. Cultivating Communities of Practice. Type the digits above: Submit » Information disclosed in this community becomes public. Communities (41 posts). Governance (5 posts). » May 2008 (3). » April 2008 (5).

Wiki 100
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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. Widen: Online courses bring higher customer retention rate. Zappos Insights: Online shoe retailer creates educational spin-off.

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