Sprout Social

SEPTEMBER 23, 2021

Even a vampire romance movie from 2008. Through outfit of the day (OOTD) pics, outfit idea videos and must-have product reviews, they’re driving peer buying habits faster than most media outlets can keep up with. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. Here’s why.

Forecasting 126

Forecasting Social Media Trends Media 126

Zoominfo

MARCH 8, 2021

In a worst-case scenario, data stored in a physical location, such as a server or hard drive, is gone forever. Whether losing data is intentional, accidental, or products of ignorance, it’s important to know what you’re up against and how to prevent loss. Offsite one of the data copies in case someone wipes out the only copy.

Work Management 182

Work Management Spyware Marketing Management User-Generated Content 182

Brandwatch Marketing

FEBRUARY 23, 2024

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. 6/ Embrace Product Feedback Social media gives companies the ability to get the kind of quick, voluntary feedback they require to stay agile.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Contently

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. MOFU content lays the foundation for product consideration, the step before the conversion phase. Video case study.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

Outreach

SEPTEMBER 29, 2020

By the time they speak to a sales rep, they’re well-versed about the product. Selling teams need to be armed with proven data points, case studies, customer references, and evidence. As a long-time leader, he’s also seen his fair share of market ups and downs, including 9/11 and the 2008 recession.

Ad Building 80

Ad Building Digital Transformation B2B Sales Creativity 80

Contently

JANUARY 22, 2021

Just check out this story about GE Healthcare employee who traveled 1,400 miles through an earthquake and blizzard to help step up the production of ventilators at a key plant, or this story about a breakthrough in AI-enhanced ultrasound that was saving lives during the darkest days of the outbreak in Italy. Bond with them. Interview them.

Storytelling 211

Storytelling Trends Ethics Content 211

Sprout Social

FEBRUARY 16, 2023

How to make a case for social media investment in a down economy “While most companies are cutting people and budgets, there is still money available for ideas and investments that can prove a return,” explains Dietrich. Follow these tips for success as you make your case for additional social media resources.

Social Media 113

Social Media Work Management Marketing Management Social Marketing 113

chiefmartech

JULY 30, 2022

That is the number of software products profiled on G2’s site as of last week. In other words, that 103,528 number is a lower bound of the B2B software product universe. G2’s database is certainly still growing, adding on average 945 software products per month. The answer: at least 103,528. No sugarcoating it.

Budget Programs 132

Budget Programs Software Churn Rate Startups 132

Buzz Marketing for Technology

JULY 24, 2008

PRODUCTIVITY. Enter your email address: May 23rd, 2008 in Productivity. Are You a Productive Reader? But are you productively literate? Here are a few more tips about reading productively: Use an index card as your bookmark. CONTRIBUTE. COMMUNICATION. TECHNOLOGY. MANAGEMENT. I know you can read.

Product 100

Product Work Management RSS Privacy Policies 100

Top Rank Marketing

NOVEMBER 27, 2023

.” — @JenHoltvluwer Click To Tweet AI Insight #4 — Janine Wegner Janine Wegner Integrated Thought Leadership Strategy Dell Technologies @JanineWegner GenAI augments human potential, boosting productivity and cost-efficiency, like summarizing or translating content. iPhone App Store was launched in July 2008.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

markempa

AUGUST 1, 2017

Do you focus on capturing product stories or customer-hero stories? Despite all the time, money, resources spent on improving sales productivity, just 13% of sales people produce 87% of revenue in a typical organization according to the Sales Benchmark Index. The answer can make a huge difference in your sales and marketing results.

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

Contently

AUGUST 11, 2022

In 2016, CEO Tim Cook told a crowded room, “We believe in investing during downturns,” as he reflected on Apple’s response during bleak times, like 2008 at the height of the Great Recession. What content can you generate that can help them make the case for your product or services and prove bang-for-the-buck?

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

6sense

NOVEMBER 9, 2021

Companies that have bounced back most strongly from previous recessions usually did not cut their marketing spend , and in many cases actually increased it. R&D and new product launches. In this context, axing new product development projects in a recession looks like a no-brainer. Take the case of Coca-Cola.

Marketing Budget 48

Marketing Budget Paid Search Agency Advertising Agencies Pricing 48

BenchmarkONE

SEPTEMBER 17, 2020

In fact, most consumers begin their product research with one or more search engines before heading to a particular website. There is no longer a need to “sell” your product or service the way we once used to. . They make a solid case for integrating this technology today, or at the very latest, in 2021. . General CRM Stats.

Stats 116

Stats CRM Marketing Management Top of Funnel 116

Webbiquity

JUNE 17, 2010

Originally published on the WebMarketCentral blog in December 2008. Same product as before, only they’d made a few tweaks to optimize it for business use. Nothing seemed to make the conversion budge either; I threw up new landing pages like condos in Shanghai, but lead production stayed stubbornly low. Well, that was fine.

SEM 100

SEM Adwords CTR Search Engine Marketing 100

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. While AI undoubtedly offers tremendous benefits in terms of efficiency and productivity, striking a balance between automation and human expertise is crucial. They need a clear line of sight from the product teams to enable effective investments and launch programs.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Salesforce Marketing Cloud

FEBRUARY 17, 2022

In 2008, Monster.com ran a Super Bowl ad called “When I grow up” in which mockingly earnest kids declared their career aspirations. Forget about managers keeping tabs on productivity and evaluating talent. Among them — be unappreciated, be replaced on a whim, file all day — one aspired to claw his way up to middle management.

Work Management 98

Work Management Curation Training Gartner 98

Zoominfo

MARCH 8, 2021

In a worst-case scenario, data stored in a physical location, such as a server or hard drive, is gone forever. Whether losing data is intentional, accidental, or products of ignorance, it’s important to know what you’re up against and how to prevent loss. Offsite one of the data copies in case someone wipes out the only copy.

Work Management 100

Work Management Spyware Marketing Management User-Generated Content 100

Webbiquity

NOVEMBER 6, 2018

Some consumer products companies would send out generous free product vouchers to anyone whose letter (positive or negative) reached them, just because it was so unusual. Web searches for “online reviews” took off, doubling between July 2008 and January 2011. Actually reaching a human being was even more challenging.

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

ViewPoint

JUNE 24, 2016

The book includes in-depth case studies that delve into the experiences that industry-leading companies have with their own customers. The co-authors recently shared some insights with me about their goals for the book and its readers. When Dave closed the doors of ESR, Steve saw an opportunity and seized it.

RFP 159

RFP B2B Sales Work Management Cross-Selling 159

Webbiquity

OCTOBER 16, 2018

And your product or service may be exactly what they need to solve it. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others. The product sets don’t compete but do both appeal to the same business security system buyer. Work With Industry Influencers.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Customer Experience Matrix

FEBRUARY 2, 2017

It’s a common pattern: several vendors proudly roll out new products they developed in secret, only to find they’re all very similar. It was purchased in 2008 by CSG International , a telecom customer communications specialist, and repurchased by the original management in 2014. So they come up with similar solutions.

Work Management 120

Work Management Marketing Management Ideal Customer Profiles Outgrow 120

Conversica

DECEMBER 20, 2022

Our company was founded in 2007 and our product launched in 2009. Do you recall that this was during the 2008 Great Recession? Our product actually helps companies protect revenue during economic slowdowns. More than anything, you want happier and more productive workforces working on high-value tasks.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

B2B Marketing Directions

MAY 14, 2022

The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.) of respondents from B2B product companies and 36.5% For example, respondents with B2B product companies said they are currently spending 53.2%

CMO 52

CMO Customer Surveys Research B2B 52

Outgrow

JANUARY 22, 2020

Pat Flynn became an affiliate marketer in 2008 after he was laid off at his job. After one and a half years of working on his website, his first income in November 2008 through affiliate marketing was $8000. You can start on your own with blog posts, product reviews, newsletters, etc. So we’ve got to start with the best.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Customer Experience Matrix

OCTOBER 24, 2014

Back in, say, 2008, a product like this would be big news. In this case, the main technical differentiator is extreme automation: SalesPredict imports customer data, builds models, scores current records, and deploys the results with virtually no human intervention. The final differentiator is flexibility.

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

Hubspot

DECEMBER 13, 2022

The Case for Taking Your Business (& Sales Transactions) Online. The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. Adapting to Customer Needs With the Right Products. Take Blockbuster, for example. I know that shift can feel daunting.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

Seismic

JULY 19, 2022

If you’ve cut 10% of your staff, you still need to make the remaining 90% productive, engaged, and ready to do their job. Things become incrementally harder in times of uncertainty, because organizations may not have the tools and processes to make fewer employees more productive in short periods of time.

Efficiency 52

Efficiency Marketing Analytics Tools Ethics Budget Programs 52

Contently

MAY 13, 2019

If we’d done a couple more case studies on our healthcare clients last year, for instance, I bet we would have closed five more deals. In our case, we’ve realized our sales enablement needs fall into a few buckets: Content and case studies that speak to key buyer concerns. If we’d made a better ROI calculator?

Top of Funnel 131

Top of Funnel ROI Content Marketing Budget Programs 131

Martech Advisor

DECEMBER 3, 2019

I remember my first guitar lesson, in 2008, where my tutor taught me a simple phrase to remember string names – EADGBe, in the right order. Let them show how your products helped them improve their lives. While designing landing pages or product demo presentations, focus on the selling benefits, not features.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Biznology

MARCH 16, 2016

Their brand’s mission statement is “we’re on the face of the earth to make great products,” and they certainly have proven themselves, thanks mainly to the brilliance of Steve Jobs. 72% would recommend a brand that supports a good cause over one that doesn’t (a 39% increase since 2008). shareholder value).

Brand Identity 80

Brand Identity Branding Privacy Trust Marketing 80

Sword and the Script | B2B

APRIL 11, 2020

You can’t control the constraints imposed by the Coronavirus, but you can make a case to keep your marketing budget It’s a challenging time to be a marketer. As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008.

Paid Content 62

Paid Content Marketing Budget Marketing Budget Creation Budget Programs 62

WriteSpark

NOVEMBER 11, 2008

Case Studies. A customer who is willing to provide a reference for your product and company is a tremendous asset for your marketing efforts. November 11, 2008 in Case Studies | Permalink. Case Study Writer. Disclosure: I have an affiliate relationship with some of the suppliers and products mentioned on this blog.

Conference 120

Conference Copywriting Copyright Case Study 120

WriteSpark

DECEMBER 16, 2008

Case Studies. Many technology products are sold to large companies or organizations, yet marketers are often insulated from the day-to-day challenges of that sales activity. December 16, 2008 in Sales Materials | Permalink. Case Study Writer. Content Marketing. Sales Materials. Social Media. White Papers. How to Find a.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

Televerde

JULY 26, 2021

Customers are looking for information about subscription behavior, and in both cases you’re covering it. That doesn’t have to be the case. Content marketers often hear that consumers only read about 20% of the content on any given web page (most often citing this 2008 Nielson study ).

Top of Funnel 52

Top of Funnel Conversion Content Marketing Allocation 52

Sprout Social

MAY 26, 2020

The fall was at least partly fueled by reverting to manufacturing in 2008 when more digitally literate companies were rising to the recession’s challenge and diversifying their offerings. The various reasons why someone might post (connect with friends/family, make political statements, sell a product, etc.). Sound like a lot of work?

Planning 142

Planning Paid Search Agency Digital Marketing Funnels Work Management 142