The Telltale 8% Drop In Content Marketing Effectiveness
Tony Zambito
OCTOBER 9, 2015
When the Dow tumbled in 2008, the largest single-day drop in the history of the Dow occurred on September 29, 2008. As much as 80% say, “Vendors give me too much material to sort through”. These mirror my own findings in conducting qualitative buyer persona research interviews directly with buyers the past two years.
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