Fear not! Think like a savvy investor with lead generation
B2B Lead Generation Blog
MARCH 13, 2008
This morning I was talking to a marketing leader about his 2008 strategy and he brought up some concerns he had about the economy and its potential impact on him and others. I'm less concerned about budget cuts and more interested in opportunities for him and other B2B marketers who choose to bring focus to their marketing efforts. I'm convinced that one of the best ways to do that is to focus on lead generation.