IBM Social Computing Guidelines
Buzz Marketing for Technology
JUNE 27, 2008
These guidelines aimed to provide helpful, practical adviceand also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. The rapidly growing phenomenon of user-generated web contentblogging, social web-applications and networkingare emerging important arenas for that kind of engagement and learning. And write in the first person. Some bloggers work anonymously, using pseudonyms or false screen names.