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Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Written by Sarah Perez / May 21, 2008 7:00 AM. / However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Lesson # 1 Personal Branding.

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The Medium.com is the message

Biznology

It’s very simple and actually uses an inline, HTML-free, click-to-edit method of adding new images and changing font, size, headers, and title that might be counter-intuitive for us old-timey bloggers who are used to hack-hack-hacking through HTML, CSS, and IMG tags until things worked out.

Trending Sources

The 14 Best Personal Productivity Tools

Webbiquity

Of course, there’s always been pressure to do more with less—the definition of productivity improvement—but the mantra seems to have taken on almost religious status as the anemic, drawn-out recovery from the 2008 financial crisis drags on. The personal productivity apps here can help.

Blogger Outreach for PR - Worst Practices

WebMarketCentral

Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it.

Blogger Outreach for PR: The Importance of Follow-Up

WebMarketCentral

Being social media savvy, you add blogger outreach to your PR plans for a new product launch. Just as with advertising, PR relies on frequency. Blogger PR follow-up follows the same rules as initial outreach: make it personal, informal and relevant.

" Some Thoughts About Effective Networking Online The Networking for Success Project: A W.TEC project, teaching Nigerian women to use Web 2.0 tools and other ICTs effectively to develop and advance their work.

Buzz Marketing for Technology

Published in June 23rd, 2008. Keep It Personal.   There are a number of awesome bloggers writing on this topic, but I’d like to two women bloggers who have often inspired me — Liz Strauss and Connie Bensen. admin said, in June 23rd, 2008 at 3:44 pm.

How to Get Bloggers to Write About You

WebMarketCentral

Yet many PR people stumble badly when reaching out to bloggers, with blog outreach efforts a mix of good, bad and ugly. As previously noted here and elsewhere, making pitches both personal and relevant is the first step to getting a blogger to write about you.

A reading list for aspiring knowledge workers. Future Tense:

Buzz Marketing for Technology

Elizabeth Albrycht is a 16-year veteran of high technology public relations practice and co-founder of the New Communications Forum , a conference series designed to bring journalists and marketing and PR professionals together to learn how to use participatory communications tools.

Using Blogs for Social Media Optimization

WebMarketCentral

This post will discuss how PR and marketing professionals can use blogs (even if you don't write your own) to increase brand awareness and credibility; the next will discuss all of the other tools of social media. Contact the blogger as the next step.

Best of 2008: SEO Guidance, Part 3

WebMarketCentral

How can PR and SEO work together more productively? She provides an excellent primer on SEO staring with objectives, keyword research and onsite optimization techniques and continuing on through SEO tools, local search, image optimization, video, online PR and blogs.

PR 1

Open Research: A Framework for Social Analytics

delicious b2bmarketing

Blog Pitches - Good, Bad and Ugly

WebMarketCentral

In How To Pitch To Bloggers , Laura Moncur tells PR and marketing people what she really thinks regarding what works, and what doesn't, when trying to persuade her or any other blogger to write about your product, service, organization, announcement, cause or candidate. Laura provides excellent and timely advice to anyone trying to pitch to bloggers, to which I can only add: keep pitches personal, relevant and compelling (and read Cece Lee's blog ).

Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter

WebMarketCentral

You can unfollow me if you like."); and providing too much information ("I like how Twitter is a combination of some business and some personal info so I can get to know people on both levels. This is the second of a two-part series.

SEM 1

Best of 2007: Web Analytics

WebMarketCentral

Bloggers Ponder Google's RSS Syndication Stats by MediaPost Online Spin Following Google's acquisition of Feedburner , Max Kalehoff ponders the importance of the "reach" metric for bloggers. Personally, I'm skeptical.

Best of 2007: Cool Online Tools

WebMarketCentral

My Search Engines Blogger David Berkowitz provides an excellent list of specialized search engines to help monitor buzz, find content within blogs, research websites, and find images, video clips and people.

Best of 2007: Articles and Blog Posts on Strategy and Branding

WebMarketCentral

Small Business Marketing Rules of Thumb by Smart Marketing Blogger and author Jay Lipe offers three highly useful "rules of thumb" for small business marketers in this brief but valuable post.

My social media marketing posts from 2011

Biznology

Read more… Target Twitter followers using a theory of everyone — I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend.

B2B Marketing Thought Leadership: Tom Pick

Modern B2B Marketing

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. What's unique about KCA is that it's the only PR/marketing firm in Minnesota, and one of few anywhere, that's exclusively focused on working with B2B technology companies. Marketing and PR practitioners have actually, in many ways, been slow to get this.

The State of the Blogosphere 2010

delicious b2bmarketing

Personally, I believe the answer lies in the nature of circumstances. This year, the team dove deeper into the blogs with a focus on female bloggers and mobile blogging. To begin, let’s take a look at the residence of bloggers worldwide.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), 35% of bloggers are professional journalists.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Plus, building in some checks to the login process should further help keep personal information in sync. "We briankissel OpenID is currently being used by Google, Yahoo, AOL, MySpace, Flickr, Blogger, France Telecom, Telecom Italia, NTT Docomo, Yahoo Japan, Mixi, Hyves, and others.

Blog Marketing Tactics - 10 Tested, Proven Ideas

delicious b2bmarketing

I may be biased, but if you are client-side and working with consultants advising you on digital but they don’t participate personally – ask yourself: shouldn’t they ? Niche is overrated, personality underrated. Sample image from 2009 blogger quotes project 7.

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5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. Longtime Facebook PR Exec Leaving the.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

You don’t have to hire a PR agency to kiss the arses of the editors any more. It’s all about generating content that the target audience will value, then driving that content into the market and out over the… Read more… Doug Kessler | January 26th, 2009 | 2 comments Digital PR: Shut up and listen A good interview on ScobleizerTV with Joshua Reynolds who oversees Hill and Knowlton’s global technology practice.

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Study: B-to-B Marketers Lagging With Social Media

delicious b2bmarketing

Sales & Marketing. --> Bloggers. --> Resources. 2008 FOLIO Award Winners. only ask that you refrain from personal comments and remarks that are off topic. Marketing/Comm/PR. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO.

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Top Social Media Measurement and Tracking Tools

delicious b2bmarketing

Sales & Marketing. --> Bloggers. --> Resources. 2008 FOLIO Award Winners. only ask that you refrain from personal comments and remarks that are off topic. Marketing/Communications/PR. Personally, I detest the digital edition. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio. MediaPRO Community. Job Board. SEARCH FOLIO: Search. Careers. Careers Home. Search Jobs. Add Your Resume.

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Does Amanda Chapel matter?

grow - Practical Marketing Solutions

. The mysterious, mean-spirited, self-proclaimed “strumpette&# Amanda Chapel is the most divisive personality in the social media movement. It’s typical for her to characterize many of her A-List blogger targets as: “Baby babble&#.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

In a study asking consumers to rate the most influential sources of information for their purchase decisions, 59% said “personal advice from friends or family members,&# followed by 39% search engines, 36% articles in newspapers or magazines, online articles 28%, email 20% and social media 19%.

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

delicious b2bmarketing

4) Personal Branding: The five elements of being seen as a thought leader through crowdsourcing (2) Recognition Blogs are Becoming the New Front Door for Prospects: Is Yours Open? Recruit multiple bloggers Effective blogs are updated frequently.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Certainly in this era where people actively seek information that is pertinent for their needs, questions or buying journey, personalized and valuable content is crucial. PR Dept? People are now curating lists of the most influential bloggers by Klout score. Focus: To Pop to the Top on Google - Content Marketing Today , November 5, 2010 Pair of Seattle Personal Injury Law Firms Prove the Content Marketing Point. Is the era of PR over? Guard dog PR.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Your PR team was aware of most of these as it often had a hand in generating those placements. My friend and {grow} community member James Adams has been plowing this ground for some time now and in this guest post shares his personal view of his biggest annoyances … “Use social media marketing to build your business.