Web 2.0 Expo â€“ cool stuff seen on the floor of the show
Buzz Marketing for Technology
SEPTEMBER 23, 2008
What does this mean â€“ as I understood it â€“ they make various viral marketing campaigns or social applications that can then be shared with friends who can customize them to post it to their blog or website via an iFrame. So that means they integrate things like blogs, podcasts, wikis, forums into a â€œHiveâ€ (one could say mashup here). InsideView also tells you who you are connected to in Facebook or LinkedIn.