Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. If you’re on the hunt for new marketing resources, look no further. Today’s blog post is for you! Go take a look at the latest video content from Leadit Marketing!

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Youtube Advertising Channels Work Management Marketing Management 100

Hubspot

AUGUST 10, 2011

This is a guest post by Paul Roetzer , founder and CEO of PR 20/20 , a Cleveland-based marketing agency and HubSpot VAR. His forthcoming book (December 2011, Wiley), The Marketing Agency Blueprint , serves as a guide for building tech-savvy, hybrid agencies. We’ve attended IMS since the inaugural event in 2008.

Inbound Marketing 28

Inbound Marketing Advertising Agencies Peer-to-peer Paid Search Agency 28

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. A B2B blog is the perfect online tool to accomplish that. The focus of your blog will be determined by how well you can define your readership. I say you need both.

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Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Instead of interrupting people with television ads, inbound marketers create videos that prospects want to see.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

WebMarketCentral

SEPTEMBER 3, 2009

Discover the answers to these questions and others here in the penultimate list of the best posts on social media marketing from the past year. In Facebook Adding 'Fan' Pages To Public Search Listings , Mark Walsh of MediaPost provides additional detail on this announcement and its implications for marketers.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

Hubspot

MAY 23, 2017

When I met Stream Creative (now a Platinum HubSpot Partner) in 2010 at HubSpot's INBOUND event, they told me they had no recurring revenue. It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. 1) Your Own Marketing Sucks.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

Hubspot

JANUARY 7, 2014

Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for. This is certainly understandable, given all of the projects on their plates on a daily basis -- from setting up workflows , to analyzing blog metrics , to creating premier content.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Industrial Marketing Today

APRIL 20, 2010

The second report on social media and b2b marketing is from HubSpot. They have compiled over 50 marketing charts and graphs based on analysis of their 2,500 business customers. Stelzner on Vimeo.

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Social Media Social Marketing B2B Marketing Web 2.0 60

Exo B2B

MARCH 16, 2017

And one of them, Lee Odden , a bona fide Marketing star, has done an excellent job defining the subject with an absolutely must-read blog post. His definition of influence: “In a marketing context, influence is the ability to affect action – not attract 1,000, 100,000 or a million fans, friends and followers.

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Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

Hubspot

APRIL 17, 2013

When you’re the shop on the corner, good luck competing with corporations with quarterly marketing budgets larger than your entire annual revenue. Inbound marketing helps level the playing field for marketers with less budget, and more brains. Help Scout Marketing Resources. Help Scout Marketing Blog.

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Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Hubspot

AUGUST 5, 2014

Channel Marketing Associate, HubSpot. I majored in Marketing at Bentley University, but was jobless and discouraged post-graduation due to the 2008 market crash. Launching this made me feel like I could pursue a career in marketing, even if the odds were against me. Chief Marketing Officer, HubSpot.

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Paid Content Work Management Marketing Management Paid Search Agency 28

Hubspot

MARCH 19, 2013

During the 2008 presidential election, content played an important role in electing Barack Obama. Four years later, content played an even more important role: With inbound marketing strategies applied, that content was given context. In essence, Goff practiced what we preach here at HubSpot: Create marketing people love.

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Top of Funnel Personalization Digital Marketing Funnels Paid Search Agency 28

Hubspot

AUGUST 4, 2011

It is one of the top 3 most important building blocks of inbound marketing today. Inbound marketing is no longer cold-calling, junk mail, unsolicited email or print advertising. Rather, it’s all about being competent online, through social media, blogging and SEO (search engine optimization).

Social Media 28

Social Media Media Leads Lead 28

Hubspot

APRIL 5, 2011

Companies spent 17% less on trade shows in 2009 verses 2008 4. US internet spend 3x more minutes on blogs and social networks than on email 5. This presentation contains dozens more stats that illustrate this shift: It's Time to Transform Your Marketing. ” states HubSpot CEO Brian Halligan. read full story ).

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Allocation Inbound Marketing Paid Search Agency Telemarketing 28

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

APRIL 3, 2013

Back at the turn of the century, blogging was in a nascent state. Over the next five years, many individuals and news organizations discovered the benefits of blogging. Social media was all the rage, and blogging was, well, old and worn out. The Blog Post as the New Ad Unit. 13 Reasons the Blog Post Is the New Ad Unit.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Industrial Marketing Today

JANUARY 14, 2011

Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers. They use the entire spectrum of content and social media marketing. For more, visit Indium’s blogs and their YouTube channel.

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Hubspot

APRIL 8, 2013

But you can teach a good, old-school agency how to adapt to changes in the marketplace, and transform themselves into a sleek, high-performance inbound marketing machine. How Real Agency Execs Transformed Into Inbound Agencies (And How You Can Do It, Too). Make a very tangible, meaningful commitment to inbound marketing.”.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Hubspot

JULY 22, 2013

Statistics wizard Nate Silver, a keynote speaker at HubSpot’s INBOUND conference in August in Boston, made news over the weekend by deciding to move his FiveThirtyEight blog from The New York Times to ESPN and ABC News. The power of inbound marketing. Let’s do those two items in reverse order.

Inbound Marketing 28

Inbound Marketing Conference Statistics Blogger 28

Hubspot

MAY 26, 2014

This "hose-in-a-forest" situation happens all the time in marketing. Even though in the 2013 State of Inbound Marketing Report we found that 20% of marketers say increasing total lead volume is their top priority this year, lead generation itself may not be the problem at hand. So you''d write blog posts on those topics.

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Hubspot

NOVEMBER 12, 2010

Facebook since early 2008, Twitter early 2009, YouTube since mid 2007 & LinkedIn I have used the longest, but use it the least. Free Download: Inbound Marketing Kit. Learn more about inbound marketing and how to combine blogging, SEO and social media for results. Download our inbound marketing kit.

Social Media 28

Social Media Media Inbound Marketing Youtube 28

Hubspot

JUNE 30, 2014

They''re promoting a "greener" lifestyle -- they got rid of plastic bags in 2008. They hosts events, run multiple blogs, and have an app -- showing they''re way ahead of their competition. 10) Go Inbound Marketing | Element Three. We quickly are becoming the go-to marketing conference within the Midwest.

Differentiation 28

Differentiation Brand Identity Branding Transparency 28

Hubspot

NOVEMBER 22, 2016

In splitting it up into two sections -- the eight years before and after 2008, respectively -- we noticed something interesting. It’s only going to continue to change, so in order to maintain good search standing, marketers should learn to adapt. Our inner marketing nerds wish that "The Google" was actually a physical dance move.

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Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Previously the service started as a blog comment search engine. Bit.ly - Bit.ly Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

FEBRUARY 28, 2014

Brendan Schneider, the director of admissions at Sewickley Academy (and a HubSpot all-star) put it perfectly , “It all came together that prospective families begin their search for schools at Google, and if you don’t show up on the first page, you might as well not exist.” Inbound Marketing and Your School.

Paid Content 28

Paid Content Inbound Marketing Top of Funnel Work Management 28

Hubspot

JULY 18, 2016

An Inbound Marketing Agency Is No Different. For an inbound marketing agency to grow into a robust business, there needs to be systems in place that manage delivery. When the economy took a turn for the worse in 2008, she shifted the focus, and the agency became primarily a WordPress web design agency.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Work Management 28

Hubspot

MAY 10, 2018

That ultimately, no matter how much effort goes into building and refining your marketing strategy, something else will always have a bigger impact on buyers. The Hard Truth About Marketing. The year is 2008, and you're an inbound marketer at the top of her game. Today, people are more informed than ever before.

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Top of Funnel Allocation Paid Search Agency Advertising Funnels 78

Hubspot

JUNE 5, 2014

Now that I think about it, I’ve probably spent more time redesigning my website than I’ve spent actually creating blog content for it or promoting it. Now, here at HubSpot, it''s a different story. As an inbound business, our website plays a major role in everything we do. Well, it''s inbound marketing.

Wiki 28

Wiki Marketing Websites Marketing & Strategy Hubspot 28

Hubspot

APRIL 24, 2013

At HubSpot, we have definitively strong opinions about inbound marketing, but we’re always interested in learning what the larger marketing community has to say about the matter. Today, we’re excited to share the 2013 State of Inbound Marketing Report. Tweet This ). Tweet This ). Tweet This ). Tweet This ).

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Marketing Report Cost per Lead Enterprise Management Planning 28

Hubspot

JUNE 13, 2016

And when we scramble, our bio ends up reading like this: Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Previously, Rodney worked as a marketing manager for a tech software startup.

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Examples Ad brokers Best Practices Hubspot 28

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Sandy Carter. sandy_carter.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Sandy Carter. sandy_carter.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

SnapApp

APRIL 25, 2018

Check out their biggest challenge as B2B tech marketers, their thoughts on the b2b tech landscape, and what they're most proud of. . 30 Women Shaping B2B Tech Marketing. . I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. . . Manager, Inbound Marketing. . .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Check out their biggest challenge as B2B tech marketers, their thoughts on the b2b tech landscape, and what they’re most proud of. 30 Women Shaping B2B Tech Marketing. I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. Manager, Inbound Marketing. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Hubspot

APRIL 12, 2012

When Joe Pulizzi and Newt Barrett published their bestselling book, Get Content, Get Customers in 2008, the authors wrote that the marketing world — and the online universe at large — needed to prepare for a content revolution. 5 Lessons From Our Inbound Marketing Journey.

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Inbound Marketing Work Management Marketing Management Content 28

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. While it’s ok to post your blog posts to Twitter, etc., Un-clog your blog. Is a Blog Just a Container?

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B2B Marketing Enterprise Management Planning Work Management 40