Trending Sources

3 Demand Generation Dangers in a B2B Blog Redesign

Reachforce

A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!). The new blog goes live, and you’re feeling great, check that one off the to-do list.

3 Demand Generation Dangers in a B2B Blog Redesign

Reachforce

A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!). The new blog goes live, and you’re feeling great, check that one off the to-do list.

22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. Six Blogging Strategy Guides.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Liz also writes the Lead With Intuition blog. She also explores the many nuances of social marketing on her blog Social Media to Social Business. She also writes the Techronicity blog. Her thoughts on writing and the creative process can be found on her blog Positive Reverie.

How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try

Hubspot

For example, let’s take this 175-word paragraph from the “Corporate history” section of HubSpot’s Wikipedia page : HubSpot was founded by Brian Halligan and Dharmesh Shah at the Massachusetts Institute of Technology (MIT) in 2006. Content Marketing Blog Canonical

Lead Nurturing is about Relationships, not e-mails

B2B Lead Generation Blog

Carrying on the theme of my recent post on lead nurturing as trusted advisors with the human touch , I came across Mike Volpe's post over the HubSpot Marketing Blog. I thought he did a nice job of showing the human touch in action as part of the lead nurturing process. The goal of lead nurturing is to maintain a relevant and consistent dialog with viable future customers - regardless of their timing to buy. It's about relationships.

Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool

WebMarketCentral

Johnny Makkar provides some helpful guidance on how to get your co-workers to start Twittering , in which he links to this long but informative video from HubSpot on how to use Twitter for marketing and PR. You see, the human mind does not really think in blog and article form.

Best of 2007: SEO Analysis Tools

WebMarketCentral

Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics. Website Grader from HubSpot This free SEO tool measures the marketing effectiveness of any website.

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20 LinkedIn Groups Every Marketer Should Join

Hubspot

This is certainly understandable, given all of the projects on their plates on a daily basis -- from setting up workflows , to analyzing blog metrics , to creating premier content. Created: March 3, 2008. Created: February 2, 2008. Created: November 4, 2008.

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

by Jim's Marketing Blog Though the title may sound spammy, Jim Connolly isn't hawking some bogus "Internet marketing" software here. How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO?

Best of 2008 - SEO Tools, Part 1

WebMarketCentral

Find these and more in this list of some of the best SEO tools and related reviews of 2008. Website Grader Gives Out Free SEO Tips by TechCrunch Erick Schonfeld gives high marks to the Website Grader tool from HubSpot. Looking for an easy-to-use backlink checking tool (or two) for SEO?

Best of 2008: Cool Web Tools, Part 2

WebMarketCentral

Feedoor Similar to feedkiller , previously reviewed here , Feedoor.com lets you merge RSS feeds or even individual blog posts into a single feed. A low-cost web analytics package with features that can't be matched by that free one everybody uses. A search engine just for faces.

Best of 2008: Random but Interesting, Part 2

WebMarketCentral

Increase ROI From Marketing Conferences by TopRank Online Marketing Blog Lee Odden provides an outstanding guide to making the most of marketing conferences. Networking, gaining knowledge and gathering material for blog content are just a few of his recommendations.

Sherpa Answers 15 Common SEO Questions

WebMarketCentral

Lee Odden puts this breakout at closer to 60/40, HubSpot has it at 75/25, and Dynamic Digital says.a Blogging for SEO : "Blogs can be a tremendous piece of your search marketing strategy. Blog posts create an ongoing stream of new, keyword-rich content that often generates links from other sites back to your website." MarketingSherpa yesterday published an article titled Long-Tail Keywords Dead?

Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

6 Tips for Making a Business Marketing Video by HubSpot's Inbound Internet Marketing Blog Guest blogger Catie Foertsch provides tips for producing an effective, professional business video, such as starting with a script, using an external wireless microphone, and setting up proper lighting.

6 Websites Every Growth Hacker Should Bookmark

Hubspot

But as a content creator, I’ve learned how imperative it is to know how to grow any sort of property, whether it’s a blog, a podcast, or a brand. That might be what I love the most about the HubSpot Growth Stack , for example. The blog might be one of our favorites.

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. But Hubspot also applies automation to improve results without making the user work harder.

Fonts & Feelings: Does Typography Connote Emotions?

Hubspot

You see, visual elements are just as important as the words on a web page or blog post. Similarly, a 2008 study , in which participants were presented exercise instructions in hard-to-read fonts, revealed that the challenging font choice made the task seem to require more time to achieve.

Be Inspired: The Best B2B Content Of 2015

BuzzSumo

The team at Buffer do a fantastic job on their blog and this year their most shared post was a research survey. This content outperfoms other content on the Top Rank blog by a significant margin. This article was the most shared post on the {Grow} blog this year.

How Much Money Has Been Invested In Content Marketing Technology

B2B Marketing Insider

This of course does not include companies like HubSpot who went public last year after raising $100.5M, or companies like Sprinklr or HootSuite who have raised a substantial amount of money ($123.5M This article originally appeared on the NewsCred Blog. HubSpot.

9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?

Hubspot

Channel Marketing Associate, HubSpot. I majored in Marketing at Bentley University, but was jobless and discouraged post-graduation due to the 2008 market crash. Chief Marketing Officer, HubSpot. Head of Marketing for HubSpot Labs, HubSpot. Co-founder, HubSpot.

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. Clearly B2B marketers can improve their lead generation efforts by using a business blog.

A Decade of Homepages: An Inside Look at Our Website Redesign Strategy

Hubspot

Now that I think about it, I’ve probably spent more time redesigning my website than I’ve spent actually creating blog content for it or promoting it. Now, here at HubSpot, it''s a different story. Oh, so HubSpot sells extra large funnels?". HubSpot is a system.

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Content Marketing: Think Like a Publisher, Act Like an Investor

Industrial Marketing Today

Nobody cares about your products and services (except you)” was the title of a blog post written by David Meerman Scott (Author of the wildly successful book The New Rules of Marketing & PR and his new book Real-Time Marketing & PR ) back in 2008. The centerpiece of their content marketing strategy is blogging, to be more accurate, 73 blogs written by 14 in-house subject matter experts, all engineers. For more, visit Indium’s blogs and their YouTube channel.

6 of the Best Professional Bio Examples We've Ever Seen

Hubspot

And when we scramble, our bio ends up reading like this: Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.

What the Avengers Can Teach Us About Divisible Content

Contently

Think of four blog posts about a similar topic coming together in an e-book. Marvel introduced the characters of Iron Man, Hulk, Thor, and Captain America between 2008 and 2011, with standalone films that explore the superheroes’ origin stories.

8 Interesting Things You Probably Didn't Know About Google's Algorithm

Hubspot

In splitting it up into two sections -- the eight years before and after 2008, respectively -- we noticed something interesting. To learn more about using MozRank for SEO and tracking competition, check out our HubSpot Academy guide here.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How many journalists also maintain blogs?

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. This will remind marketing automation aficionados of HubSpot, which has made a similar journey.

10 Inbound Discoveries That Will Disrupt Marketing Forever [NEW REPORT]

Hubspot

At HubSpot, we have definitively strong opinions about inbound marketing, but we’re always interested in learning what the larger marketing community has to say about the matter. HubSpot''s 2013 State of Inbound Marketing from HubSpot All-in-one Marketing Software.

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. 2 Responses to Choosing an Email Marketing Software Choose the Right Company for Your Email Marketing Efforts | MediaVision Blog says: January 15, 2010 at 1:11 pm [.] Click here for tips from the Effective Marketer Blog Hello there! Blog at WordPress.com.

Voice Search Strategy: What Marketers Need to Know Now

Hubspot

Google Voice Search queries have seen a 3400% increase since 2008. And Victor Pan , HubSpot’s SEO senior marketing manager, echoes that trend, noting that there’s a “higher intent” behind voice searches than conventional ones.

Marketing That Helps People? An Interview With Jay Baer

B2B Marketing Insider

There are a bunch of slideshare decks you can use in your business, top Marketing Conferences , my favorite Marketing Quotes , Marketing Books and Blogs To Read and so much more. If you have read anything on this site, you know my main objective is to be helpful.

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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat?

Want to Get Promoted? Impress Your Boss by Doing These 7 Things

Hubspot

At HubSpot, we fire our best employees. (No, Take it from HubSpot's VP of Sales, Pete Caputa. "In In 2008, one of our sales reps came to me with an idea that he believed could revolutionize HubSpot," explained HubSpot CEO, Brian Halligan in an interview with Inc. "At

12 of the Best College Logo Designs (And Why They're So Great)

Hubspot

I chatted with my colleague Tyler Littwin , art director here at HubSpot, to choose 12 of the best college logo designs from American universities. Image Credit: GoAbroad Blog. And if you like finding hidden messages in logos, check out this blog post.).

Building a Playful Brand, Brick by Brick: The History of Lego Marketing

Hubspot

This post originally appeared on HubSpot's Agency Post. In 2008, Lego's owner Kjeld Kirk Kristiansen was inducted into the U.S. The ambassadors report on our discussions on blogs, create picture galleries and have further discussions with their local Lego group members.".