IBM Social Computing Guidelines
Buzz Marketing for Technology
JUNE 27, 2008
These guidelines aimed to provide helpful, practical adviceand also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. IBMs brand is best represented by its people and what you publish may reflect on IBMs brand. If, after checking the BCGs, you are still unclear as to the propriety of a post, it is best to refrain and seek the advice of management. Some bloggers work anonymously, using pseudonyms or false screen names.