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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. More importantly, the campaign started to generate real business results.

SEM 72

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

What are the top barriers to adopting social business practices? 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. B2B companies that blog generate 67% more leads than those without blogs. Organic search leads have a 14.6%

Trending Sources

10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

That topic is Twitter and how best to use this tool for your B2B marketing efforts. A definite email best practice is personalization and I believe that Twitter is just an extension of this. email marketing B2B lead generation social media white papers Twitter integrated marketing online communities Web 2.0.I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity.

Lead Generation Best Practices: Thought Leadership with The Funnelholic

Modern B2B Marketing

the world's fastest growing B2B online media and lead generation company. And when you leave college, you don't say "I am going to be the best B2B marketer in the software industry." We were a boutique sales and marketing firm that consulted with technology companies about their lead-generation strategy and inside sales processes. Cultivate and qualify leads so that your sales team is working sales-ready opportunities and, as a result, loves you.

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. They want better qualified and sales-ready leads. Do you have or need a lead generating business blog?

What Works Now in B2B Lead Generation, Part 2

WebMarketCentral

MarketingSherpa's report provides useful advice for incorporating video into B2B lead generation plans, such as best practices in properly tagging corporate videos uploaded to YouTube.

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

In short, this is good, practical and actionable stuff and not some marketing theory. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Podcast: How to Optimize Teleprospecting Vendors

B2B Lead Generation Blog

More companies than ever are using third party providers for teleprospecting and lead management operations, however there is little information on how to select, engage, and measure these vendors who will add that essential human touch.

B2B Lead Generation Blog: Improve your online sales lead tracking

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Determine which visitors become leads. Cultivate your leads.

B2B 2

64 B2B Marketing Tools and Resources

Modern B2B Marketing

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Seven Lead Nurturing Tools and Resources. Lead nurturing is the process of building relationships with qualified prospects regardless of their timing to buy. Lead Nurturing 101 (blog post).

20 LinkedIn Groups Every Marketer Should Join

Hubspot

Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for. Created: March 3, 2008. Created: February 2, 2008. Created: November 4, 2008. Created: August 6, 2008.

Sales and marketing alignment: tips for getting it right with lead generation

B2B Lead Generation Blog

According to the 2008 Miller Heiman Sales Best Practices Study, only 37% of respondents agreed that their sales and marketing organizations are aligned in what their customers want and need. Sales and Marketing must collaborate on defining leads and marketing objectives. Then, create the Universal Lead Definition of a "sales-ready lead." In developing a lead generation program, it is incumbent on marketers to view the sales team as the customer.

Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

A well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation.

Marketing Automation and Strategy: Thought Leadership with Robert Moreau

Modern B2B Marketing

Moreau, author of the B2B Marketing Best Practices blog and EVP Sales and Marketing for Rubicon Marketing Group , a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise. Whether you are building a brand, managing direct marketing or driving leads for a large technology firm's sales team, you must in today's landscape understand: Analytics.

Testing Your B2B Marketing: Thought Leadership with Hunter Boyle

Modern B2B Marketing

Hunter's passion for finding what works and what doesn't work in optimizing marketing communications has equated to best practices to help marketers generate leads more effectively. As you speak to the value of optimizing Marketing communications, what are your top 3 tips to help B2B marketers generate more qualified leads through optimization? With lead generation, the form can often make or break your efforts.

7 Important PR Lessons Every Content Marketer Needs to Learn

Hubspot

But PR is a more strategic, sustained practice than that, and it’s a field content marketers need to understand as owned, earned and even paid media continue to intersect. How can content marketing teams best align with PR? I tried to explain public relations to my grandmother once.

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50 Things We Learnt About Content Marketing This Year

BuzzSumo

Research is important as it can provide insights into content trends and how we can improve our content to generate better results. 56% of leading business bloggers are hiring additional resources in the next 12 months ( Curata ). How to’ and Practical Content.

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue?

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. To most C-level execs that really means answering the question, “How much revenue did it generate?”

Is Social Media Really Living Up to Expectations?

B2B Lead Generation Blog

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. How many leads have you generated? Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. It was at the ‘all-hype’ stage then: there were no clear objectives or best practices beyond the soft objectives of building customer awareness. They have clear objectives and practices.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. How can B2B companies best take advantage of social media?

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

It was Charles Revson (the pioneering cosmetics industry executive who created and managed Revlon Cosmetics through five decades) who clearly understood and practiced this marketing principle when he said, “ In the factory we make cosmetics; in the drugstore we sell hope.”

Marketing Minds: Christine Feeley – CMO @ Amptopia

Puzzle Marketer

One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. Christine Feeley CMO @ Amptopia A passionate marketer with a laser focus on accelerating qualified lead generation for both B2B and B2C organizations.

Is Social Media Really Living Up to Expectations?

B2B Lead Generation Blog

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. How many leads have you generated? Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. It was at the ‘all-hype’ stage then: there were no clear objectives or best practices beyond the soft objectives of building customer awareness. They have clear objectives and practices.

Web Inquiry Management: Interview with Mike Wallen

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. My guest is Mike Wallen , CEO of The Lead Dogs , a B2B lead development company that provides sales lead generation, telemarketing and telesales services. At The Lead Dogs, we define a web inquiry as a completed form on a website or landing page.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales. Along with these social accounts, the “ Win an Office &# sweepstakes was a great source of leads, as well.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales. Along with these social accounts, the “ Win an Office &# sweepstakes was a great source of leads, as well.

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

This is because the goal of these tests is to determine which variables generate the best responses from the audience. Above the fold: the top half of the New York Times, July 2, 2008. Lead : A potential customer.

Brand and Demand Convergence Required

Modern B2B Marketing

Specifically the convergence of branding and demand generation. This leads to 2008 with the emergence of social media. Now in 2011, everything has come together into one conglomerate of automated demand generation, nurturing processes, and active engagement.

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? The big hurdle they face is in engaging and converting readers into prospects, leads and ultimately customers.

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

You should spend considerable amount of time in planning your strategy for effective lead scoring. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

One of the best sources of information is industry statistics.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Your own engineers, technical and R & D team members are great resources for generating fresh content that is more customer-focused. The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill.

Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina

Modern B2B Marketing

Jeff is President of the sales lead generation company Find New Customers. Perhaps the best way to explain the power and effort required with Word of Mouth marketing is to share a success story. And you have to let your champions lead. “We

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Modern B2B Marketing

The 2008 recession permanently altered how companies think about measurement. Lead nurturing is based on the premise of sending relevant content instead of hard promotions. Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog.

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Convert prospects into leads – a prospect that has made an inquiry or responded to an offer is now a lead.

2 Mistakes that Cause Content Syndication to Fail

delicious b2bmarketing

We had real problems with lead quality.” “We The common thread amongst these complaints is lack of 1) sales satisfaction and 2) lead quality. So what is it about some content syndication programs that create leads that sales reps don’t want?

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. I am wondering if it is a result of the age-old disagreement between sales and marketing on the definition of a qualified lead.

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

Design for manufacturability (DFM) is the practice of designing products in such a way that they are easy to manufacture. Design wins lead to production volume orders.