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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Banner ads? Sure, those work great—if you’re happy with a click-through rate of 0.05% (yes, that is five clicks for every 10,000 people who see your ad). And practically, for business buyers, they want relevant content. The financial market meltdown in 2008 seemed like the final straw.

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Advertising methods are too ephemeral

Biznology

Either you’re smart and willing to keep it alive, in conversation, online on YouTube for the spots, or on a blog somewhere for the print work — or you feel compelled to keep on throwing money at it ad infinitum, because contextual ads, banner ads, etc, only last as long as you write checks. CA is intoxicating!

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Digital Asset Management: What It Is and Why You Need It

Content Marketing Institute

Meanwhile, enterprises and content marketers have a similar but much broader wish list. Enterprises and content marketers need to manage each piece of the brand story, campaign, or product independently of, or in addition to, managing the whole. For most DAM purposes, an asset is defined as the media content plus its metadata.

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Facebook Ads Library- What it is and how to use it

Valasys

The initial ads consisted of university merchandise and other small companies. . 2006 – Banner ads and sponsored links were exclusively provided by Microsoft. . 2007 – Facebook officially releases Facebook Ads. It basically comprised of business pages and the insights tool.

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Why the Blog Post Is the New Ad Unit

Hubspot

And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness. The Blog Post as the New Ad Unit. And that is why the blog post is the new online ad unit. Ever try sharing a banner ad?

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Why Content Marketing Needs More Snark And How We Use it

Marketing Insider Group

Snark content marketing is everywhere. More and more, brands are injecting healthy doses of humor — much of it snarky — into their social media, blogs, and even traditional ad campaigns. So incorporating snark into your content is a good strategy, right? More specifically, the problem they’re trying to solve with your content.

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Media and Mobile: What the Future Holds

Hubspot

You can have the best content in the world, but if your UX falls short, your revenues will suffer. Consumption of digital media on mobile devices has climbed from 18 minutes per day in 2008 to nearly 3 hours in 2015. Make it easier for audiences to browse content and stick around. So can great content. Monetization.