Six Ways to Connect with Hard-to-Reach Business Buyers
Webbiquity
OCTOBER 16, 2018
Banner ads? Sure, those work great—if you’re happy with a click-through rate of 0.05% (yes, that is five clicks for every 10,000 people who see your ad). And practically, for business buyers, they want relevant content. The financial market meltdown in 2008 seemed like the final straw.
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