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Creating Stories that Stick: Building Content that Drives Decisions | AdWeek Elevate Recap

Parse.ly

Last week, Parse.ly ‘s CEO and co-founder, Sachin Kamdar gave a talk on the main stage at Adweek Elevate Publishing about building content that drives decisions, and creating stories that stick. and WordPress VIP are doing to equip teams with the tools they need to create a successful content program. Why content?

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

And even with those filters in place, inboxes are often overflowing, leaving buyers with little time or bandwidth to deal with any but the most urgent messages. Partner marketing activities can include, but aren’t limited to: cross-promoting each other’s content; co-creating content or campaigns; co-hosting webinars; and.

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Selling your Lead Generation Content

Digital B2B Marketing

You have committed to content marketing, you have invested in creating content, and your website has turned into a veritable content hub. At every turn, you offer related content to entice a registration and get someone to opt in to to your drip and nurture program. Your content is not free. The Content Sell.

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What marketers need to know about managing social media through an economic downturn

Sprout Social

What content formats (design, visual) are your competitors prioritizing? Based on their existing content, how would you rate their level of investment? What can you infer about their priorities based on their social content mix ? She clearly remembers feeling frustrated in the face of budget cuts during the 2008 recession.

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A Brief History of Content Communities: Or Why The Best Practices For Content Creation Can Be Found In The Past

nDash

I bet you weren’t expecting scripture references in our content marketing blog, but there ye go! Our category of content community — like all examples of brand category creation — isn’t really new at all. In other words, we’re going to briefly examine the history of content communities. Newspapers

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Digital Asset Management: What It Is and Why You Need It

Content Marketing Institute

Meanwhile, enterprises and content marketers have a similar but much broader wish list. Enterprises and content marketers need to manage each piece of the brand story, campaign, or product independently of, or in addition to, managing the whole. For most DAM purposes, an asset is defined as the media content plus its metadata.

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The Bamboo Project Blog: 21st Century Workplace Literacy: What Does that Mean and How Do We Engage More People in the Discussion?

Buzz Marketing for Technology

April 21, 2008 in knowledge sharing , learning , Lifelong Learning , Skills and Knowledge , Strategic THinking | Permalink. Disconnected groups are always a problem, but the problem gets more obvious when change is happening fast (as is with technology) so that the few shared communication channels have far too low bandwidth.

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