ViewPoint

NOVEMBER 27, 2012

In 2008 LinkedIn introduced Groups and for years now B2B marketers have been tortured by inappropriate, low-value comments and linking—people trying to promote "their thing." Here is a proven system to use LinkedIn for B2B sales leads and prospecting. manage a LinkedIn group that creates meaning for members.

Linkedin 120

Linkedin Work Management Peer-to-peer Marketing Management 120

Webbiquity

JANUARY 22, 2019

Facebook, Twitter, and LinkedIn were social networks started by entrepreneurs. OppSource helps B2B sales organizations improve their sales engagement and in turn improve their revenue productivity. Year founded: 2008. You can connect with Mark Galloway on Twitter and LinkedIn. .” They are that, but also much more.

Marketing AI 175

Marketing AI B2B Thought Leadership Thought Leadership B2B Sales 175

B2B Marketing Directions

FEBRUARY 5, 2023

Don't Cut Marketing Spending The research by Analytic Partners found that 63% of brands that increased their investment in marketing after the "great financial crisis" of 2008 generated a positive ROI, and those that increased their media investments realized a 17% growth in incremental sales. Let's take a closer look at those three.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

Thinkers360

MARCH 22, 2024

Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. After several technology marketing and market research industry analyst roles, I took the leap and created my own independent analyst practice in 2008.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

B2B Marketing Traction

FEBRUARY 17, 2011

So, if I’m getting results, why do many business people still say, “I’m on LinkedIn – now what?” So you’re on LinkedIn – now what? I was the 102,794 th person to create a LinkedIn profile on January 7, 2004. (To I’m relatively active on LinkedIn. while mitigating risk.

Linkedin 100

Linkedin Web 2.0 Ideal Customer Profiles Blast Campaigns 100

Kaon

JULY 22, 2020

This article was originally published on LinkedIn. Kaon Interactive is a B2B software company that creates interactive sales and marketing applications to transform customer engagements. This is not the same crisis as the banking crisis from 2008; the only way out of this pandemic crisis is investing in transforming our way of working.

Digital Transformation 147

Digital Transformation Interactive Marketing Custom Publishing B2B Sales 147

Smashmouth Marketing

MARCH 14, 2020

One of the most respected VCs out there, Sequoia, just released a memo to its portfolio companies comparing this year’s impact on business to be similar to 2008. The typical client was a B2B tech company. Companies obviously have to prepare. Companies have two options for that freed-up marketing budget. Virtual Events.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

B2B Digital Marketer

MAY 20, 2021

When it comes to click fraud , data, and privacy, most B2B companies may not put a lot of thought on what happens to it. As B2B digital marketers, you must know the implications and responsibilities in handling all of this information. Navah’s LinkedIn: [link]. This puts a lot of organizations at risk. Ask the PPC: [link].

Click Fraud 52

Click Fraud PPC Privacy Paid Search Agency 52

Biznology

APRIL 24, 2017

Over 50% of B2B marketers rank social media as a “very” or “somewhat” low-cost ad option. 43% of both B2C and B2B companies say they use organic and paid social media equally. 30% of marketers cite LinkedIn as their preferred social network. Business.com ). Marketing Charts ). Sprout Social ). Facebook ).

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

B2B Digital Marketer

MAY 20, 2021

As B2B digital marketers, are you aware of it? In this episode, Navah Hopkins shares her expertise on data, privacy, ppc, fraud, and how B2B companies can implement these rules in their organizations. Starting in SEO in 2008 and transitioning to PPC in 2012, she is at the forefront of paid media strategy and execution.

Privacy 52

Privacy Paid Search Agency PPC Companies 52

B2B Digital Marketer

MAY 11, 2023

Kate DiLeo, the “accidental brand strategist,” embarked on her branding journey while navigating her first sales job amid the market crash of 2007 and 2008. Faced with the challenge of meeting quotas, Kate quickly grasped the importance of a compelling and authentic message to cut through the clutter and engage prospects.

Storytelling 52

Storytelling B2B Sales Sales Cycle Amazon 52

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Read more: How Omnichannel Reputation Management Assists in B2B Branding. How to create content that the audience will find valuable?

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

B2B Digital Marketer

MARCH 30, 2023

In addition, Jay highlights the significance of humanizing your brand in the B2B space and shares examples of successful B2B brands that have broken the mold. He sold the firm in 2005, and in 2008 started over, creating Convince & Convert, a global digital strategy firm that’s served 40 FORTUNE 500 brands.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Biznology

JANUARY 13, 2016

This webinar covers the basics of writing for the blogosphere as well as how to write for Facebook, Twitter and LinkedIn in a manner that recognizes the unique culture of each. Paul Gillin is one of our Biznology authors, and a writer, speaker and online marketing consultant specializing in B2B social media.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

Hubspot

JANUARY 7, 2014

What these marketing pros may not realize, though, is they can easily access the latest marketing news and insights from well-known names in the field -- and even join in on interesting marketing conversations -- through LinkedIn groups. Created: March 3, 2008. Created: February 2, 2008. 5) B2B Technology Marketing Community.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

EMagine B2B Blog

JUNE 14, 2011

Once upon a time, LinkedIn was mostly a tool for professional networking, job-hunting and recruiting. With this facility, LinkedIn becomes a much more powerful tool for B2B online marketing …far more useful than the Company Profiles feature that debuted in 2008. [.].

Linkedin 40

Linkedin Paid Search Agency Companies Network Marketing 40

Brandpoint

OCTOBER 2, 2019

That’s right, as Liz’s bio for her session at Social Media Strategies Summit states, her “interest in the power of social media started in 2008 when she leveraged social media to gain sponsorship for a world record row across the Atlantic Ocean.” Follow IBM Research: Facebook | Twitter | LinkedIn.

Research 107

Research Ad Building Storytelling Content 107

Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.”

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Now, B2B content marketing’s agenda is to educate and inform customers and prospects. How are you using content marketing in your B2B marketing? The old ways of pushing out content is no longer effective. Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

MAY 7, 2010

However, the role of B2B marketers is changing and evolving more into revenue generation. The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. (See Stay tuned as the role of B2B marketer continues to evolve.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. In other words, it is time to walk the talk!

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Exo B2B

MARCH 8, 2018

So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. Each year, several personal blogs and websites list their top 50 or 100 influencers in marketing, social networks or even B2B marketing. In addition, in 2016, Tamara was named the #1 Most Influential Woman in Martech by B2B Marketing.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Valasys

MARCH 11, 2020

In the Q4 2018 report by the Forrester Wave B2B Marketing Automation Platforms , Oracle Eloqua was identified as a leader. The company is a marketing & advertising company found in the year 2008 & headquartered in Vancouver, BC. The collaborative ecosystem helps people & organizations succeed in their social endeavors.

Eloqua 59

Eloqua Marketing Automation Services Advertising Agencies Paid Search Agency 59

Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. She is a speaker, author, and current member of the LinkedIn Influencer program. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Martech Advisor

DECEMBER 3, 2019

I remember my first guitar lesson, in 2008, where my tutor taught me a simple phrase to remember string names – EADGBe, in the right order. My guitar tutor taught me the mnemonic to remember string names in 2008. Let us know on LinkedIn , Facebook , or Twitter. The answer is by telling stories. Create a S.T.A.R.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

B2B Marketing Zone Posts

DECEMBER 9, 2009

It’s always fun at this time of the year to look back at what’s happened in the world of B2B Marketing. This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. Need Content?

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

Conversica

MAY 6, 2020

In a changing world where B2B buyers are raising the bar regarding their prospect and customer experience expectations, Conversica AI Assistants can communicate in multiple languages and have the unique ability to switch between languages which is critical in the European market. For more information, visit [link] and [link].

Marketing AI 52

Marketing AI Lead Scoring Lead Ranking Salesforce.com 52

B2B Digital Marketer

MARCH 26, 2021

On the other hand LinkedIn messaging has become a part of the digital strategy that is extremely important for many B2B marketers. In my B2B Digital Marketer Podcast interview with Mike Gospe we discussed Why Marketers Should Be Customer Advocates. I do not use many of the mainstream B2B marketing products. Conclusion.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Lead Ranking B2B Thought Leadership 52

SpotMe Blog

JUNE 13, 2023

SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. **When we say ‘SpotMe certified’, we mean that the event management company has passed the SpotMe Academy Courses.** This events agency applies these values and utilizes their global network and buying power to create memorable events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. 3) B2B marketers clung to unimaginative spending habits.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Exo B2B

MARCH 16, 2017

Each year, several blogs and specialized websites make their list of the 50 or 100 greatest influencers in marketing, social media marketing or B2B marketing. Regular presence on a multitude of social platforms (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, SnapChat, Google+, Quora, etc.).

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

LeanData

OCTOBER 15, 2015

But the reality is that too many people working in B2B reveal themselves as socially stupid, Rowley added. She preaches, often in 140 characters or less, the importance of being where the modern buyer lives digitally – Twitter, Facebook, LinkedIn and so on. Or so believes social-selling evangelist Jill Rowley. “I It’s lying.

Social Networks 68

Social Networks Ideal Customer Profiles CAN-SPAM Twitter 68

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Why is online reputation management so important? How does social media relate to SEO?

Social Media 20

Social Media Optimization Digg Web 2.0 20

Zoominfo

FEBRUARY 3, 2021

Bizo was founded in 2008 when it was spun out of its parent company. Seriously, raise your hand if you’ve heard these pain points recently: “The market has been starved for the ability to target business professionals online” … “B2B marketers don’t have many options for effective advertising online today.”. Why don’t I hear about Bizo?

Zoominfo 246

Zoominfo Paid Search Agency Ads Mobile Advertising 246

Top Rank Marketing

JULY 5, 2023

Amusingly, Godin had not actually heard of the term “content marketing” back in 2008 according to Joe Pulizzi, who shared the experience of participating in a teleseminar for the reputed author’s book tour. Content is the draw that brings people in and sets your B2B marketing machine in motion.

B2B Marketing 69

B2B Marketing Top of Funnel Marketing & Strategy Marketing Strategy 69