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Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. The issue, at least in marketing technology, is that all systems address pretty much the same general problem of sending the right messages to the right customers (in the right time, place, medium, device, language, tone, etc.). Sailthru was founded in 2008.

B2C 90

Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing

Modern Marketing

by Paul Teshima | Tweet this Groupon’s IPO rocked the market on Friday ( 2 nd largest tech IPO since Google ) raising over $700 million, just on the heels of LinkedIn’s IPO success a few months ago (3 rd largest since Google).

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Be Inspired: The Best B2B Content Of 2015

BuzzSumo

Ok, we are calling it early but here are our views on some of the best B2B content of 2015. We collaborated with our frends at Uberflip to review and highlight the top B2B content that has inspired us this year. Research white papers have long been a staple of B2B marketing content.

Are Webisodes Just for B2C? Who Hired Bob?

Anything Goes Marketing

Webisodes and B2B Companies The budget for this Tassimo campaign is probably out of the reach for most companies and is most likely only doable on the B2C side. However, B2B companies are creating entertaining videos to draw attention to their product and services.

Newsletter Content that Engages Your Marketing Database

Anything Goes Marketing

This B2B company is clearly in tune with its target audience MEC Email Newsletter (by Mountain Equipment Co-op). Technorati tags: email newsletters, e-newsletters, newsletter content, segmentation, relevancy, online marketting, targeted message, beer ad, Support Our Troops, examples, Umm.

30 fascinating facts about organic vs paid social media

Biznology

Social media is the most genuine form of marketing. 86% of marketers now combine paid and organic tactics as part of their social media strategies. It’s rare for social media marketers not to use organic and paid social media together.( Marketing Charts ).

The Right Way to Generate More Leads on Your Site

Anything Goes Marketing

I had the pleasure of attending the Marketing Experiments Website Optimization workshop that was held in Florida earlier this month (still waiting for my landing page professional certification badge :) ). For some marketers, this is OK as they only want serious submissions.

Why All Marketing Is Digital Marketing

Fathom

In homage to Senator John McCain’s 2008 presidential run , we are all digital marketers now. We are also all marketers in a digital era, which makes me want to use the word digital less. All marketing is digital marketing. Digital Marketing SEO

B2C 50

Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

Online Marketers See High ROI from SEO by Marketing Pilgrim Blogger, SEO expert and PR pro Janet Meiners reports on an MarketingSherpa study detailing the growth in paid search and organic search engine optimization. Which types of online advertising provide the highest ROI?

SEM 1

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. Pam: I’ve spent most of my career marketing companies on a shoestring budget so this is a topic I know well.

Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. Pam: I’ve spent most of my career marketing companies on a shoestring budget so this is a topic I know well.

Content IS your Brand

Buzz Marketing for Technology

Therefore shoppers (B2C) and buyers (B2B) are armed with more data than ever before and its going to get worse thanks to social media. Because of Google – everyone today has access to research that we have never had before.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How are consumers and b2b decision makers using social media in their buying processes?

Stats 77

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success?

Using Email to Improve Profit

Buzz Marketing for Technology

Normally email and profit don't go in the same sentence at least in the minds of most B2B marketers – but actually they should. Everything has a cost associated with it and email is no exception – so this podcast focuses on how much lift in revenues and profits you can get out of your email program if you are in B2C or B2B marketing.

ROI 2

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). This entry was posted on Tuesday, June 24th, 2008 at 12:26 pm and is filed under Uncategorized. On June 24th, 2008, Josh Ledgard said: I agree completely. On June 25th, 2008, Sean said: thanks for the comments Josh and Bev.

What the Crumbling State of the Media Means for Digital Marketing

Biznology

But if you’ve been following the latest trends about brand journalism or content marketing (we need a better moniker or at least an agreement on what to call it), you’ll realize that content is certainly on the rise. Yet, what are the top content challenges for marketers?

Marketing Metrics 101 for B2B Startups

delicious b2bmarketing

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13.

How to make B2B marketing messages more memorable

B2B Lead Generation Blog

In B2B marketing, when you have many potential buyers who are involved in the buying process, how do you connect with these people in a memorable way? So how do you create marketing and lead generation messages worth remembering? Heath say's, “B2B marketers have a very high standard of communication that they have to impart.

Fifty Percent of CMOs Are Hopefully Optimistic About Personalization

Modern Marketing

The Introduction to the report references a previous CMO Council report from 2008 - a year in which, as they put it "personalization was more of a novelty than an expectation." " It is irrefutably an expectation today from consumers and a mandate for marketers worldwide.

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8%

The 8 Layers of a B2B Web Marketing Plan

WebMarketCentral

One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion. As the company and its marketing budget grow, efforts can be expanded to the outer layers, which are aimed more at branding but support lead generation efforts.

The CMO as the new B2B superhero

Integrated B2B

When push comes to shove, it’s hard to find a CEO of a B2B company that sees marketing as the go-to function for business performance. Marketers are constantly challenged by their executive management to demonstrate the effectiveness of their efforts. New skills for B2B.

Top Instagram Influencers

Act-On

Petersen, who creates handmade moccasins for babies, garnered Instagram celebrity status by her ability to hustle and her knack for social media marketing. Frankel appeared on The Real Housewives of New York City in 2008 where she gained fame for her tough attitude and lavish lifestyle.

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What Works Now in B2B Lead Generation, Part 1

WebMarketCentral

MarketingSherpa has just released its 2008 B2B Lead Generation Handbook (that's a link to the free executive summary PDF; the complete report will run you a cool $500). About 5% of online marketing spending is dedicated to SEO.

SEM 1

Marketing Engagement Lessons From The B-52s

Modern Marketing

The band is joining us as the musical guest at Interact 2014: A Modern Marketing Experience , July 16-18 in San Francisco. We’re bringing together B2C and B2B marketing best practice tips, networking, and technology innovations during. Marketing Efficiency

A Back To School Lesson For CMOs

Modern Marketing

This week, it's a lesson that transcends all CMOs, be they B2C or B2B. I realize it's your first day back to school and I realize you've been chief marketing officer'ing for a while now and you thought you were done with school and all that.

WOM 88

Skyword’s Top Takeaways from Content Marketing World 2016

Content Standard

With over 3,500 conference attendees from all over the globe this year, representing top B2B, B2C, and nonprofit brands, Content Marketing World continues to grow in size. Welcome to the Content Marketing Revolution , Joe Pulizzi, Founder of the Content Marketing Institute.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook. Love Marketing?

Paper 12

Best of 2008: Sales & Marketing Copywriting

WebMarketCentral

Want to know how to write more effective marketing and sales copy? Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy.

Marketing Automation and Strategy: Thought Leadership with Robert Moreau

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Robert J. Moreau, author of the B2B Marketing Best Practices blog and EVP Sales and Marketing for Rubicon Marketing Group , a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise.

Best of 2007: Articles and Blog Posts on Strategy and Branding

WebMarketCentral

The first step in crafting a marketing plan is to determine overall strategy, and among the first questions to ask when thinking about the strategy are "What do I want my brand to stand for?"

Buzz Marketing: Thought Leadership with Paul Dunay

Modern B2B Marketing

The next interview in our B2B Marketing thought leader interview series is with Paul Dunay of the Buzz Marketing for Technology blog and podcast. Paul has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco. He is currently Global Director of Integrated Marketing for BearingPoint. You also talk a lot about the value of "buzz" worthy marketing campaigns.

The Massive CMO/Consumer Disconnect

Modern Marketing

Since 2008 Duke University’s Fuqua School of Business, the McKinsey Company and the American Marketing Association have conducted The CMO Survey. Released twice a year, it is, as the name implies a survey of CMOs and VPs of marketing. CMO Corner Marketing Cloud

CMO 82

Marketing Minds: Christine Feeley – CMO @ Amptopia

Puzzle Marketer

One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. Below is an interview with a true marketing thought leader. Amptopia was opened in 2008, and trademarked in 2016. Marketing Minds

B2B social media case studies - 3 you can learn from and why they work

delicious b2bmarketing

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. B2B case studies.

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year. How can online video help with SEO and online reputation management ?