Customer Experience Matrix

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. While GreenRope is new to the VEST report, the company itself was founded in 2008.

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

These predictive capabilities are among the biggest differentiators for Sailthru: predictions and recommendations are oriented to consumer marketing, not B2B lead scoring, and Sailthru doesn’t (yet) allow clients to choose what they wish to predict. Sailthru was founded in 2008. I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products.

B2C 90

Trending Sources

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later.

LeadLife Bundles Services with Marketing Automation

Customer Experience Matrix

The new system features a cleaner interface and revised capabilities that reflect what LeadLife has learned about the needs of small to mid-size companies since its original product launch in 2008. marketing software vendor services leadlife b2b marketing automation

List of Mid-Tier Business-to-Consumer Marketing Automation Systems

Customer Experience Matrix

The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. The campaign management portion is based on the Million Handshakes system purchased by Portrait in 2008. By contrast, mid-tier consumer marketers often have a hard time finding good options. The major B2C marketing automation vendors -- IBM/Unica , Teradata/Aprimo , and SAS are more attuned to the enterprise market.

10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

That topic is Twitter and how best to use this tool for your B2B marketing efforts. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B 1. Here is an example : [link] post on Anything Goes Marketing: "10 Tips for Using Twitter And Email Marketing for B2B" [link] This makes the process of spreading the word about your email article extremely easy.

Copywriting tips for B2B SEO

B2B SEO

B2B copywriting is tough stuff. Copywriting for B2B SEO is even tougher. Tags: B2B Search Engine Optimization Instead of, “Wipes clean with a damp cloth,” you may find yourself trying to simultaneously explain and extol the virtues of some complex mechanical system while being creative and persuasive at the same time. Here are ten tips to help you succeed. Watch the [.].

3 Demand Generation Dangers in a B2B Blog Redesign

Reachforce

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Your B2B Lead Generation can be hit – hard — if you can’t analyze your content.

3 Demand Generation Dangers in a B2B Blog Redesign

Reachforce

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Your B2B Lead Generation can be hit – hard — if you can’t analyze your content.

Does Your B2B Marketer Plagiarize like Melania Trump?

B2B Marketing Traction

The news stories about Melania Trump’s 2016 Republican Convention speech plagiarizing Michelle Obama’s 2008 Democratic Convention speech brought up one of my pet peeves – plagiarizing marketing content. Avoid B2B Marketers Who Encourage Plagiarism and Copying Content.

Be Inspired: The Best B2B Content Of 2015

BuzzSumo

Ok, we are calling it early but here are our views on some of the best B2B content of 2015. We collaborated with our frends at Uberflip to review and highlight the top B2B content that has inspired us this year. Research white papers have long been a staple of B2B marketing content.

BtoB 2008 Lead Generation Guide

B2B Lead Generation Blog

B2B Marketers are increasingly emphasizing lead generation and as a result, BtoB Magazine just published their inaugural BtoB 2008 Lead Generation Guide today. I highly recommend you check it out. It has a lot of studies, expert columns, market statistics and vendor lists that are worthwhile. Also, I wrote a guest column on Putting the human touch back into lead generation for the guide

The 2008 Top of the Funnel List

B2B Lead Generation Blog

Craig Rosenberg recently created a list of the most influential people in B2B Demand Generation, and I'm honored to have been included. Funnelholic is a very insightful and original B2B marketing blog written for those marketers who live and work at the top of the B2B funnel. Check out the Craig's 2008 Top of the Funnel List Many know Craig through his blog, Funnelholic , or through his company Tippit.

Tips on Leveraging B2B SEO During the Recession

B2B SEO

Tags: B2B Search Marketing

Converting B2B Leads Through Social Content: 3 Keys to Success

NuSpark

For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. Research from 2008 indicates that people only read about 20% of the text on an average web page.

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.

The Best In B2B Technology Content Marketing

B2B Marketing Insider

The B2B technology process is complicated. A recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for.

Does Green B2B Marketing React Like Social Media Marketing

Smashmouth Marketing

What does b2b lead generation have to do with being green? Also, most b2b buyers do have higher education backgrounds. For the b2b lead gen industry, that is unheard of. The market seems to react in a way not traditional with typical b2b marketing tactics.

Does Green B2B Marketing React Like Social Media Marketing

Smashmouth Marketing

What does b2b lead generation have to do with being green? Also, most b2b buyers do have higher education backgrounds. For the b2b lead gen industry, that is unheard of. The market seems to react in a way not traditional with typical b2b marketing tactics.

The Best of B2B Search Marketing 2008

Proteus B2B Marketing Blog

Articles and blog postings on B2B search marketing are often hard to find. Tags: B2B Search Marketing b2b search engine marketing b2b seo At Search Engine Land, we’re fortunate to have a stable of experts who regularly contribute great content and make the Strictly Business column a success. But during the year, I’ve found a lot of other great content, too. I chose 30 of [.].

B2B marketing automation: An interview with Will Schnabel

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. We were actually the first in the industry to address this when we launched Share-to-Social in 2008.

Best of 2008 (So Far) - Web Marketing Research, Part 2

WebMarketCentral

Check out these posts, more of the best so far in 2008, on web marketing and Internet research to sate your curiosity, make better marketing decisions, and arm yourself with online trivia knowledge. The best research tells you not only what's happening, but why.

Best of 2008 (So Far) - Blogging for Business, Part 2

WebMarketCentral

Find the answers to these questions and more in this list of some of the best posts of 2008 so far on blogging for business. How do you come up with a great blog name? What's needed-beyond unique and useful content-to really make a blog successful?

Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy

Smashmouth Marketing

Craig is the author of the blog The Funnelholic and is an expert on b2b lead generation so I decided it would be great to do an impromptu rapid-fire interview with him on his thoughts regarding b2b lead gen and publish it here: Mike: How should marketers adjust to the downturn?

Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy

Smashmouth Marketing

Craig is the author of the blog The Funnelholic and is an expert on b2b lead generation so I decided it would be great to do an impromptu rapid-fire interview with him on his thoughts regarding b2b lead gen and publish it here: Mike: How should marketers adjust to the downturn?

Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. How can you use pay-per-click (PPC) advertising intelligence to improve organic SEO?

PPC 1

Media Budget Ratio: How much should B2B companies spend on Media?

Buzz Marketing for Technology

For B2B marketers this can be quite a quandary. But thanks to B2B Magazine – they have compiled a list of the Top 100 B2B advertisers and how much they are spending on each. I took the B2B Magazine report and pulled out some data points.

PR 2

Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

My take is that he does miss the distinction between B2B abd B2C here (PPC ads are very productive, especially for software and computer hardware products) but he's absolutely correct that search advertisers often underappreciate the value of branding and PR to enhance PPC results.

SEM 1

Jumping Over a Mountain | chrisbrogan.com

Buzz Marketing for Technology

May 22, 2008. Comment by Jonny Goldstein on May 22, 2008 @ 12:19 am. Comment by Dr. Wright on May 22, 2008 @ 12:22 am. Comment by Rahsheen on May 22, 2008 @ 12:28 am. Comment by Melissa (Pronoia) Pierce on May 22, 2008 @ 12:29 am. Watts on May 23, 2008 @ 1:59 pm.

Best Of B2B Search Marketing Blog Posts 2008

B2B SEO

Articles and blog postings on B2B search marketing are often hard to find. I chose 30 of my favorite B2B search and internet marketing posts from 2009. Tags: B2B Search Engine Optimization But during the year, I’ve found a lot of other great content, too. To that I added three of my own articles that were especially popular or [.].

How to Prevent List Attrition yet Drive Event Attendance

Anything Goes Marketing

Tags: email marketing B2B lead generation enewsletter

Is your Company Being Blogged About?

Anything Goes Marketing

B2B B2C social media blogging Web 2.0.Last week I mentioned how you can track your company's brand on twitter. Incidentally I did predict Obama winning the election and also the Dolphins beating the Seahawks today so I'm on a roll!

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

Reduce: Not only should B2B companies reduce the amount of lead leakage where leads are being lost is the sales/marketing funnel by tightening up processes, the following also needs the be considered: Reduce the amount of communication that you're sending to leads.

Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? These differences can and should provide valuable lessons for B2B marketers.

Landing Page Optimization: Mini Case Study

Anything Goes Marketing

PS: This case study on B2B online backs up my recommendations above. Tags: landing pages B2B online marketing search It's Canadian Thanksgiving up here today and I'm all about giving back.

PPC 2

Newsletter Content that Engages Your Marketing Database

Anything Goes Marketing

This B2B company is clearly in tune with its target audience MEC Email Newsletter (by Mountain Equipment Co-op). Tags: lead nurturing email marketing B2B enewsletter B2C

Lead Nurturing - How to track ROI?

Anything Goes Marketing

Tags: lead nurturing B2B marketing automation

Don't Stop B2B Marketing During The Holidays

Smashmouth Marketing

As regular as Halloween and football, this time of year Green Leads usually hears the following questions from both new and existing clients. Why should we do appointment setting during the holiday months? Plus it's Q4, who has time for introductory appointments anyway?" Here are some points to ponder and they are relevant to all marketing programs, not just to appointment setting. The general message is to maintain momentum and take advantage of the time of year, not to shy away from it.

Don't Stop B2B Marketing During The Holidays

Smashmouth Marketing

As regular as Halloween and football, this time of year Green Leads usually hears the following questions from both new and existing clients. Why should we do appointment setting during the holiday months? Plus it's Q4, who has time for introductory appointments anyway?" Here are some points to ponder and they are relevant to all marketing programs, not just to appointment setting. The general message is to maintain momentum and take advantage of the time of year, not to shy away from it.

The Right Way to Generate More Leads on Your Site

Anything Goes Marketing

B2C companies may only need email to begin the conversation but B2B companies typically collect company name and first and last name. Tags: landing pages B2B lead conversion B2C online marketing Marketing Sherpa It's been a very busy month with lots of travel thrown in.