• MODERN B2B MARKETING  |  TUESDAY, APRIL 25, 2017
    [2008, Automation] Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity
    We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. The audience was amped when Marketo CEO, Steve Lucas, took the stage and jumped into his TED-style talk describing the new world of communication and customer expectations. The next guest to take the stage was Charles Phillips, CEO of Infor, who shared the vision for Infor and Marketo as a strategic partnership.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [2008, Automation] 2 Zero Risk Predictions for 2017
    On the personal side, I left one of the greatest companies in the world, SAP, to join Marketo—an equally exciting company—as the new CEO. I love Marketo’s team, brand, product, and partners and can’t wait to see what we do together in 2017! There’s an article I recalled from 2008 in Psychology Today which asserts, if our behavior (as humans) is completely predictable, then it makes it easier for other people to take advantage of us.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 16, 2016
    [2008, Automation] Leveraging Big Brand Without a Big Budget in Higher Education and Beyond
    Think back to the 2008 financial crisis when most organizations started to cut marketing spend, and imagine living in a world where that is very much still the reality. With a sophisticated marketing automation platform, you can coordinate your messaging across channels and throughout the entire student journey—from building awareness with prospective students to staying connected with alumni. Marketing Automation b2b Consumer
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [2008, Automation] The Definitive Guide To Lead Nurturing
    The history of lead nurturing has evolved from drip marketing, a communication sent at a specific cadence regardless of user action, into a more sophisticated email strategy using marketing automation tools like Marketo. This lead nurturing has been the norm and the marketing standard since around 2008. The Definitive Guide To Lead Nurturing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [2008, Automation] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    Back in, say, 2008, a product like this would be big news. In this case, the main technical differentiator is extreme automation: SalesPredict imports customer data, builds models, scores current records, and deploys the results with virtually no human intervention. Well, the automation and flexibility are highly attractive, but the dependence on CRM data may limit its value if you want to incorporate other sources.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 10, 2013
    [2008, Automation] Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement
    In case you were wondering, I see four themes emerging today in B2B marketing automation: services: vendors are bundling their systems with services to help marketers use them, either by offering the services themselves ( LeadLife , MakesBridge , Ontraport (formerly OfficeAutoPilot), RightWave , SalesEngineInternational ) or by creating versions that agencies resell to their clients ( Optify , MindFireInc , many others).
  • MODERN B2B MARKETING  |  MONDAY, JUNE 24, 2013
    [2008, Automation] Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited
    Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog. The 2008 recession permanently altered how companies think about measurement. This orchestrates the creation and automation of complex marketing campaigns, customer lifecycle workflows, and consumer conversations across online and offline channels.
  • FATHOM  |  WEDNESDAY, MAY 8, 2013
    [2008, Automation] Marketing Automation Industry Growth
    The marketing automation train has left the station. Or, more specifically, the marketing automation train is moving full steam ahead. To get a sense of just how much marketing automation is growing, consider some of the following. IDC predicts that the total market for automating marketing will grow from $3.2 … Read the rest The post Marketing Automation Industry Growth appeared first on Fathom. Marketing Automation/Email Marketing CRM IDC SaaS
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 28, 2013
    [2008, Automation] The Dawn of Marketing Automation [Video]
    by Dayna Rothman Marketing automation is not a new concept, according to the Google Ngram Viewer, the term was first used in 1980, and then started to gain traction in the late 1990s, peaking around 2004. And why has marketing automation suddenly come into the spotlight? As a our new video The Dawn of Marketing Automation states, “In a primitive world, marketers were forced to dig up leads, a miserable job at best. In this world, we have marketing automation.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [2008, Automation] The Top #Nifty50 Women in Technology on Twitter for 2012
    Based in the San Francisco area, Paige is Vice President of Marketing at Aprimo, a fast-growing Saas marketing automation software company acquired by Teradata in January of 2011. Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [2008, Automation] The Top #Nifty50 Women in Technology on Twitter for 2012
    Based in the San Francisco area, Paige is Vice President of Marketing at Aprimo, a fast-growing Saas marketing automation software company acquired by Teradata in January of 2011. Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.
  • REACHFORCE  |  WEDNESDAY, AUGUST 1, 2012
    [2008, Automation] 3 Demand Generation Dangers in a B2B Blog Redesign
    And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Trust – but verify – that your analytics and tracking codes for your marketing automation are properly ported when you redesign your blog. Simple fix – add your analytics back in and any tracking scripts like Marketo, Eloqua, Hubspot or Pardot (or any others).
  • REACHFORCE  |  WEDNESDAY, AUGUST 1, 2012
    [2008, Automation] 3 Demand Generation Dangers in a B2B Blog Redesign
    And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Trust – but verify – that your analytics and tracking codes for your marketing automation are properly ported when you redesign your blog. Simple fix – add your analytics back in and any tracking scripts like Marketo, Eloqua, Hubspot or Pardot (or any others).
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 4, 2011
    [2008, Automation] Brand and Demand Convergence Required
    This leads to 2008 with the emergence of social media. Now in 2011, everything has come together into one conglomerate of automated demand generation, nurturing processes, and active engagement. Brand and Demand Convergence Required was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • MODERN B2B MARKETING  |  TUESDAY, MAY 3, 2011
    [2008, Automation] Strategies for B2B Marketing in a Recession, Part 2
    by Jon Miller The single most popular post of all time on this blog is 7 Strategies for B2B Marketing in a Recession: The Definitive Guide , written almost three years ago in June, 2008. I was reminded of this when listening to Marketo’s Chief Revenue Officer Paul Albright in his recent webinar, Demystifying the Strategies of High Momentum Marketing and Sales.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 3, 2011
    [2008, Automation] 10 Tips For Twitter Success From A B2B Twitterer Of The Year
    Joe Zuccaro (aka @joezuc ) is the President and CEO of Marketing and Sales Automation company Allinio and Founder and Chairman of the award. When I asked him about the genesis of the idea, he sent me this blog post describing the B2B Twitterer of the Year &# founding moment&# where he announces the 2008 winner United Linen aka @UnitedLinen.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, DECEMBER 1, 2010
    [2008, Automation] Top 60 B2B Marketing Posts and Hottest Topics November 2010
    Content Marketing Basics: A B2B Marketing Cheat Sheet - Modern B2B Marketing , November 19, 2010 In Marketo’s latest B2B Marketing Cheat Sheet about Content Marketing, we cover the basics of content marketing. This is up from 16% in 2008. Segmenting IT buyers in Your Marketing Automation Campaigns - Lead Views , November 22, 2010 Today’s post is by Ben Bradley, Managing Director at Macon Raine, Inc. Marketing Automation (81).
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 19, 2010
    [2008, Automation] More on Marketo Financials: Despite Past Losses, Prospects Are Bright
    Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. The table below throws in a reasonable guess for 2008 as well.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, NOVEMBER 2, 2010
    [2008, Automation] Top 56 B2B Marketing Posts October 2010
    Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. 21 Tips & Other Impressions from the Marketo User Summit , October 14, 2010 Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Marketo (37). Great content this month via the B2B Marketing Zone.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 12, 2010
    [2008, Automation] Advancing the Revenue Revolution: Why You Need Revenue Performance Management
    And from a technology standpoint, it fulfills the promise of customer relationship management and marketing automation with an integrated system where sales and marketing are synchronized to accelerate growth, beginning when a prospect is first encountered and extending it throughout the customer’s lifetime with the organization. In July 2008, we declared a Revenue Revolution to unite marketing and sales to ignite growth and drive revenue.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 1, 2010
    [2008, Automation] Hard Data to Justify Your Marketing Automation Investment
    Summary: So you want some hard numbers to prove the value of marketing automation? A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Aberdeen Group has published many studies related to marketing automation.
  • AMBAL'S AMUSINGS  |  THURSDAY, DECEMBER 17, 2009
    [2008, Automation] ClickInsights: What was your "Aha" moment in 2009? - Part 2
    Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Marketing and Sales Alignment – Marketo eBook (New!). But that issue was resolved just a few years later when the first marketing automation software suites came to market. My “a-ha” moment came earlier this year in conversations with some very smart people in the marketing automation market, including Kim Albee of Genoo and Steve Woods of Eloqua.
  • B2B MARKETING ZONE POSTS  |  MONDAY, DECEMBER 7, 2009
    [2008, Automation] 10 Hottest Topics in B2B Marketing for 2009
    10 Tips for Using Twitter And Email Marketing for B2B , December 21, 2008. Brands that Tweet , December 15, 2008. C Level Tweeters , December 12, 2008. Social Media Budget Ratio , December 2, 2008. Marketing Automation. Top-10 Marketing Automation Blogs , April 24, 2009. Inbound Marketing & Marketing Automation , June 23, 2009. Integrated Social Media Tracking Using Marketing Automation , July 28, 2009.
  • AMBAL'S AMUSINGS  |  THURSDAY, OCTOBER 15, 2009
    [2008, Automation] ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?
    Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Marketing and Sales Alignment – Marketo eBook (New!). To the extent marketing metrics have evolved, it’s due less to the evolution of digital marketing, and due more to the rapid adoption of marketing automation technologies that improve the way companies connect marketing activity and sales results. in January 2008.
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [2008, Automation] B2B Lead Management Market Heats Up
    Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. Posted by: Tim Wilson | March 22, 2008 at 10:00 AM Where do begin.
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [2008, Automation] Demandbase: A New Twist In The Lead Management Automation Market
    Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 16, 2009
    [2008, Automation] Alterian Pushes Into Social Media Management with Techrigy Acquisition
    Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 8, 2009
    [2008, Automation] Demand Generation Vendor Traffic Rankings
    But Eloqua , Silverpop and Marketo remain industry leaders. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo. Tags: vendor rankings demand generation marketing automation lead management Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Pardot and (perhaps) Genius.com look particularly strong.
  • MODERN B2B MARKETING  |  MONDAY, MAY 11, 2009
    [2008, Automation] SiriusDecisions Summit 2009 – What we learned at the 2008 Summit, and why we are excited for 2009
    Here at Marketo, everyone is very excited about the upcoming SiriusDecisions 2009 Summit being held May 13-15 in Scottsdale, Arizona.    We believe it is this need for tight integration between sales and marketing that has caused marketing automation to become so popular.    Because of this, Marketo announced in November the development of Lead Insight for Sales. 
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 28, 2009
    [2008, Automation] Demand Generation Implementation Survey - Background Results
    nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems. There was actually another dated 6/01/2208, which I treated as 2008. Tags: marketing automation software deployment low cost marketing software lead management demand generation implementation demand generation
  • WEBMARKETCENTRAL  |  TUESDAY, MARCH 3, 2009
    [2008, Automation] Marketo Releases Marketo Lead Management 3.0
    Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 With more than 200 new features, the release is the most significant since the product's initial launch in early 2008. additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 4, 2009
    [2008, Automation] Low Cost Systems for Demand Generation
    My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. Pardot : another pretty powerful product; see my blog review from December 2008.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2008
    [2008, Automation] Nurturing Sales Leads
    Check out this online video, where Marketo's CEO explains why companies need to get started with lead nurturing and how they can use automated processes to drive 35% more qualified sales leads for the same money. If you ask most executives to describe where revenue comes from in their organization, they'll usually talk about the "sales cycle" or "sales funnel".
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 4, 2008
    [2008, Automation] Streamline Customer Acquisition to Grow With Reduced Funding
    Perhaps mostly important, Ken writes that capital-efficient growth can only come from streamlined customer acquisition processes that takes advantage of the latest internet-era tools, such as salesforce.com; WebEx, GoToMeeting, or ReadyTalk; and Marketo. At Marketo, we use these tools to drive our own high-volume revenue cycle, so I know it works. Ken Ross recently wrote on the Expert CEO blog about the future of Software as a Service in today's economy.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 3, 2008
    [2008, Automation] Pardot Offers Refined Demand Generation at a Small Business Price
    For example, its approach to revenue reporting is no better than average: the system imports revenue from the sales automation opportunity records, and then assigns it to the first campaign of the associated lead. By comparison, limited versions cost $1,500 per month for Marketo and $1,000 for Manticore Technology , and both charge $2,400 per month for their cheapest complete offering. My little tour of demand generation vendors landed at Pardot just before Thanksgiving.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 19, 2008
    [2008, Automation] Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)
    My original plan had been to add several marketing automation vendors with significant presence in this market. So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. The table below shows the Alexa rankings and share statistics for the current Guide entries, the four marketing automation vendors already mentioned, and a dozen or so contenders.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 11, 2008
    [2008, Automation] 64 B2B Marketing Tools and Resources
    There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Many of these are authored by the team at Marketo, but certainly not all of them. Supercharge Your Demand Generation with Personalization (Marketo on-demand webinar). Eight Marketing Automation Tools and Resources.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 28, 2008
    [2008, Automation] Marketing Automation and Strategy: Thought Leadership with Robert Moreau
    Moreau, author of the B2B Marketing Best Practices blog and EVP Sales and Marketing for Rubicon Marketing Group , a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise. This is another benefit of the new marketing automation. The next interview in the B2B Marketing thought leader interview series is with Robert J.
  • MODERN B2B MARKETING  |  SATURDAY, OCTOBER 4, 2008
    [2008, Automation] Technologies for Email Deliverability
    Disclosure: Marketo uses StrongMail technology, and the techniques described below, to optimize our email services for deliverability.). Where do most marketing automation and CRM solutions fail when it comes to deliverability? With email sender reputation being the most critical factor affecting deliverability, marketing automation and CRM solutions need to empower their end-users with the capabilities mentioned above — and not all of them do.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 1, 2008
    [2008, Automation] New Guide is Ready
    A proper e-commerce site will be available shortly, but if anyone really can't wait, the salient details are: - 150+ point comparison matrix and detailed tables on: Eloqua, Manticore, Marketo, Market2Lead and Vtrenz, based on extensive vendor interviews and demonstrations - price: $595 for single copy, $995 for one-year subscription (provides access to updates as these are made--I expect to add more vendors and update entries on current ones). -
  • MODERN B2B MARKETING  |  SUNDAY, SEPTEMBER 7, 2008
    [2008, Automation] Demand Generation Quiz: How Good Are You?
    Here are 14 important questions that indicate whether or not you can benefit for more sophisticated marketing automation. How much time could you save if you had a software tool that helped to automate the boring, manual aspects of campaigns? How do you know if your demand generation is good enough or when it's time to take your lead management processes to the next level?
  • WEBMARKETCENTRAL  |  WEDNESDAY, AUGUST 27, 2008
    [2008, Automation] Briefly: My Interview with Jon Miller
    Jon Miller at marketing automation vendor Marketo , just posted his interview with me, B2B Marketing Thought Leadership: Tom Pick. I'm a bit too modest to be totally comfortable with a title like that, but I appreciate the compliment nonetheless.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 27, 2008
    [2008, Automation] B2B Marketing Thought Leadership: Tom Pick
    Companies need to have the right tools in place (and Marketo's marketing automation software system is one of the best) and then have the right processes in place to use those tools. B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JUNE 10, 2008
    [2008, Automation] Marketo Aims to Simplify Demand Generation
    One company that has made a concerted effort is newcomer Marketo. Marketo has a one-word elevator speech: simplicity. That’s not to say Marketo is a simple product. Like every other demand generation vendor, Marketo has wrestled with how a branching, multi-step lead nurturing campaign can be made easy enough for non-specialist users. Marketo’s solution is to do away with the branches. It more or less goes without saying that Marketo is sold as a hosted service.
  • WEBMARKETCENTRAL  |  FRIDAY, FEBRUARY 8, 2008
    [2008, Automation] New White Paper on B2B Lead Nurturing
    Marketing automation provider Marketo has just released Blind Date to White Wedding: Best Practices for Lead Nurturing that creates B2B relationships, builds trust and increases sales , a white paper on B2B lead nurturing. The white paper also details some of the tools used throughout the lead nurturing process, such as automated email responders and customized landing pages.