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Technology PR Sessions at 2008 PRSA Conference

WriteSpark

Working with Writers. » Technology PR Sessions at 2008 PRSA Conference.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions.

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“How I Work”: Peter Marcia, CEO of YouDecide @YouDecideVBO #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Many, but they are only news articles, newsletters, offers, etc.

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The Great Reset

Biznology

Publisher’s Note: This article is being published posthumously. The world is about to enter a great reset, one that should maybe have happened in 2008 but is happening now. What strikes me about Biznology and Consultants Collective’s work is that it is about improvement rather than about transformation.

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Content Marketing During a Downturn: Here’s What the Conventional Wisdom Gets Wrong

Contently

As two marketing professors put it in a 2020 Harvard Business Review article : “Firms that maintain their marketing spend while reallocating it to suit the context … fare better than firms that cut their marketing investment.” Ads tend to be annoying disruptions that don’t work well but are very easy to track for ROI.

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Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. My finance background provided a solid foundation for technology forecasting while working in corporate development and market intelligence helped me understand strategic planning. Highlighted Content : 33.

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“Life Isn’t About Waiting for the Storm to Pass. It’s About Learning to Dance in the Rain.”

Kaon

This article was originally published on LinkedIn. Before I started at Kaon, I worked, almost my whole career, in the event and congress industry. When I left my former company, many of my colleagues said to me, “Are you going to work for an American company, really? By Thomas Scheerder.

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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. May 19, 2008. Make Your Job Descriptions Work Two Ways. I want people who read my profile to see that I’m happily employed, that I work for a “real&# company, and that my company has capabilities in certain areas. If you work for yourself, be clear about that, too.