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The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

Email Campaign - An email or series of lead nurturing emails designed to accomplish an overall marketing goal. Email Sponsorships - Buying ad space in an email newsletter or sponsoring a specific article or series of articles. Copyright © 2008 Constant Contact, Inc.

CPM 17

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. They want better qualified and sales-ready leads.

Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

Campaign - An email marketing message or a series of messages - such as Lead Nurturing - designed to accomplish an overall marketing goal. Email newsletter ads or sponsorships - Buying ad space in an email newsletter or sponsoring a specific article or series of articles. Landing Page - A lead capture page on your website that is linked from an email to provide additional information directly related to products or services promoted in the email's call-to-action.

CPM 4

Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

delicious b2bmarketing

Conversations Start The Process Of Sales ReadyContacts – Business Marketing And Sales Bestsellers Quiz How Good Data Turbo Charges Lead Generation: An Interview With Ardath Albee CEO of Marketing Interactions Inside Sales Tips – How To Improve Your Connect Rate Through Good Data Our Top 5 Most Challenging B2B Business Contacts To Locate – Can You Beat This? It’s scalable, the leads are more qualified and often already partly educated on your offering.