Customer Experience Matrix

article thumbnail

Flytxt Offers Broad and Deep Customer Management

Customer Experience Matrix

Founded in India in 2008, its original clients were South Asian and African companies whose primary product was text messaging. To be a little more precise, Flytxt’s application layer uses API connectors to send messages to actual delivery systems such as Web sites and email engines. Flytxt is a good example.

article thumbnail

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

This distinguishes it from systems that rely primarily on feeds from external systems via API connectors or batch files. Technical users can still set up a feed using API calls or JSON posts when necessary. Sailthru was founded in 2008. data access. pricing and company background. pricing and company background.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. A proper API for bi-directional integration with any CRM system is under development. The company is planning an API to let clients export data directly. Reporting is a particular strength.

article thumbnail

ClickSquared System Combines Marketing Database, Campaign Management and Multi-Channel Message Delivery

Customer Experience Matrix

In fact, Click 3G was officially launched last week, although the company has been migrating clients to the platform since Fall 2008. Customer data can be loaded via API posts or self-service file uploads. These can be executed in batch or triggered by events posted to the system API in real time.

article thumbnail

True Influence Opens a Window into Future Demand Generation

Customer Experience Matrix

But he also decided that marketers want Webinar integration, digital asset management, APIs to capture data from external Web forms, and a dedicated IP address for email. On the brighter side: - The system API lets users easily adopt externally-built and -hosted Web forms to post into the True Influence database.

article thumbnail

A Framework for Real Time Decision Management: How SAS RTDM Fits In

Customer Experience Matrix

Connections to touchpoints are typically through Web Services calls; connections to other sources are usually made through API calls and SQL queries. RTDM has been around in some form since 2008, although the tight integration with SAS Marketing Automation is more recent. RTDM can be installed on-premise or hosted by SAS.

article thumbnail

Lyzasoft: Independence for Analysts and Maybe Some Light on Shadow IT

Customer Experience Matrix

On the other hand, Lyza is a young product (released September 2008) with only a dozen or so clients, so bugs would not be surprising. This happened when I was working with small files as well as the large ones. It might have been the auto-save function, my old hardware, crowded disk drives, or Windows XP.