Can a social media strategy boost your lead generation efforts?
B2B Lead Generation Blog
DECEMBER 16, 2008
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts?
30 fascinating facts about organic vs paid social media
APRIL 24, 2017
Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page. Social Media Week ). Sprout Social ). Sprout Social).
Understanding Your LinkedIn Company Page Analytics [VIDEO]
AUGUST 28, 2015
Most people know LinkedIn as the premier social network dedicated to business. One of its key evolution points was the launch of Company Profile Pages in March of 2008. In this episode of Tips in 2 , we take you on a quick tour of LinkedIn Company Page Analytics.
TV Really Is Easier to Measure than Social Media
Digital B2B Marketing
JULY 28, 2011
KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. Social media proponents responded, defending social media’s measurability and highlight the data social media provides.
The Ultimate Glossary: 120 Social Media Marketing Terms Explained
DECEMBER 30, 2011
Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Why are social analytics so important? You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others.
Converting B2B Leads Through Social Content: 3 Keys to Success
MARCH 1, 2016
For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. However, creating and delivering social content is a big challenge for many B2Bs.
The Stratification of Social Media Listening
SEPTEMBER 16, 2013
Because DataSift is the poster child of the stratification of the social media listening market. If you still think that social media listening is all about Radian6, it’s time to look again. Full disclosure: I''ve been a senior strategist for social media listening company Converseon since 2008.] Five years ago, social media listening was all about crisis management–and Radian6. Image via CrunchBase.
Analytics CEO makes a passionate case against marketing attribution
OCTOBER 30, 2016
Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). Social trends run counter to a single identity.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 8, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 4, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise.
Bean counters and Innovators: Facing off on social media ROI
NOVEMBER 23, 2011
Last month, I covered the subject of personal ROI in the realm of enterprise social networking : how sustained adoption requires individual buy-in similar to long-term commitments to special diets or exercise routines. Discussions on the ROI for Social Media tend to be very polarized.
Top Social Media Measurement and Tracking Tools
JULY 31, 2012
); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. Media Kit. B2B: Business Media. Consumer Media. Media Kit. E-Media Summit -->. 2008 FOLIO Award Winners. Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue.
The Ultimate Glossary: 101 Social Media Marketing Terms Explained
JUNE 23, 2010
As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know.
The Un-Tapped Value of Employee Social Capital
grow - Practical Marketing Solutions
OCTOBER 23, 2014
Why should any business owner like social media? Because social media connects people – employees to other employees, employees to customers, business and IT decision makers and vice versa, customers to customers, and so on. Social capital (really not an oxymoron!)
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Jeanette leads the Social & Digital Marketing team at Cisco.
Six Expert Guides to Measuring Content Marketing Results
NOVEMBER 10, 2015
Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” Like the social media ROI debate , content marketing pundits and practitioners differ on the practicality of measuring the ROI of their efforts. ” Content Marketing Web Analytics Aaron Agius content marketing ROI content marketing value Derek Edmond Kieran Flanagan marketing measurement Michael Brenner Michael Estrin Rob Petersen Seth Godin
Shareaholic Becomes a (Top Notch) Content Curator
NOVEMBER 8, 2012
Of the more than 200,000 publishers who use Shareaholic tools (such as social sharing buttons at the bottom of this post), the company selected the top 25 bloggers in each of the following seven categories to feature: • Food. Social Media Marketing. ” The company’s products include tools for browsers, websites (including WordPress plugins ), analytics and developers.
The “Marketing” Guide for Higher Education Content Marketing
SEPTEMBER 18, 2015
With blogs, websites, videos, social media and a host of other options available as promotional avenues, the prospect of beginning the actual marketing part of content marketing can seem…daunting to say the least. 4) Social Media. Social media can be a hard beast to tame.
50 Things We Learnt About Content Marketing This Year
DECEMBER 21, 2015
Buffer lost 50% of their social traffic this year despite being one of the top performing sites. Social shares do NOT build links. Images have a significant impact on social networks and in web articles. B2B Content Marketing social analytics
The 14 Best Personal Productivity Tools
FEBRUARY 28, 2017
Of course, there’s always been pressure to do more with less—the definition of productivity improvement—but the mantra seems to have taken on almost religious status as the anemic, drawn-out recovery from the 2008 financial crisis drags on. Social Media Examiner (Productivity).
22 Exceptional Business Blogging Guides, Tips & Tactics
MARCH 31, 2015
One noteworthy piece of advice: the best content marketers “market their marketing” though social channel, promotional tactics, collaboration with other internal teams, and tapping into “paid media such as Outbrain , Disqus , Taboola , and other types of promotional services.”
Best of 2008: Social Media Optimization, Part 6
SEPTEMBER 22, 2009
Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Builds on the arguments made in Social Media ROI vs. RONI (risk of not investing).
Best of 2008: Social Media Optimization, Part 5
SEPTEMBER 3, 2009
How can you make a big splash in social media without a huge budget? Turn your social media contacts into leads, and ultimately customers? He explains how social media, to be effective, requires a significant commitment of time and effort. Social Tagging
Best of 2008 (So Far) - SEO Guidance, Part 3
NOVEMBER 3, 2008
Gain the competitive edge with SEO by iMedia Connection Craig Macdonald , VP of Marketing and Product Management at marketing analytics provider Covario , outlines a "a strategic, scalable system for success" at SEO. When is including a meta description tag important (and when isn't it)?
Best of 2008 (So Far) - Search Engine Marketing, Part 2
OCTOBER 13, 2008
What critical intelligence can be gained from PPC analytics? Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008.
Best of 2008: Social Media Optimization, Part 3
JULY 13, 2009
How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you optimize your use of social networking tools like Twitter and LinkedIn? Social Tagging
Best of 2008: Social Media Optimization, Part 1
APRIL 6, 2009
Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Social Tagging
Best of 2008 (So Far) - SEO Guidance, Part 2
AUGUST 1, 2008
So here are several more of the best SEO-related pieces from 2008 thus far. Again, there have been so many excellent blog posts and articles written on SEO already this year that I'm trying to get a jump on 2009.
Best of 2008: Social Media Optimization, Part 2
MAY 18, 2009
How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR.
Best Social Media Stats and Market Research of 2009
MARCH 31, 2010
Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. Twitter Demographics by Social Media Today.
Web 2.0 Expo â€“ cool stuff seen on the floor of the show
Buzz Marketing for Technology
SEPTEMBER 23, 2008
They are the nexus of a digital marketing company mixed with a technology firm that does Microsoft CRM, Business Intelligence and Analytics to provide creative solutions for brand perception and instantiation. Brickfish - Measuring Social Engagement Brickfish offers an innovative way for brands to connect with their target audience online. They offer a launching pad for highly viral marketing campaigns that allow you to reach consumers where they live on the social web.
10 Tips For Twitter Success From A B2B Twitterer Of The Year
B2B Marketing Insider
FEBRUARY 3, 2011
Because Twitter is a social platform and no one is anything without the connections we form and the strength of those relationships. where I explain how I built Twitter and social sharing into my routine as we all have done with email. . Social Media #B2BChat
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. 51% of active Twitter users follow companies, brands or products on social networks.
Best of 2007: Web Analytics
FEBRUARY 25, 2008
And how can you most effectively use web analytics to make productive changes? Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. You've heard it a million times: "You can't manage what you can't measure."
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad.